How to Pick a SMMA Niche

Best & Worst SMMA Niches (How To Pick A Niche)
Click here for Google Doc (Click File > Make a Copy)
List Of Niches
People think SMMA can only work in ‘the big niches’ (real estate, dental, chiro, solar, etc).
Here’s 75 different niches you can pick from: 75 Proven Niches .
Look through this list and write down the ones that jump out at you as interesting or familiar
(aim for 5 or more).
If you want to make a more extensive list, check out this: 4000+ Other Niches
Niche Selection Checklist
Imperium Niche Selection Checklist
Use the checklist to run through the niches in the list you made earlier.
Selection is now simple. Just pick the one with the most boxes ticked.
“…but Charlie, that’s niche is saturated”
‘Saturated’ Niche Strategy
An important lesson in critical thinking applies here.
Niches cannot saturate.
For a niche to saturate, all of the businesses in that niche would have to suddenly wake up
and have their problem solved overnight. For as long as the problem exists in the market,
there is demand. And for as long as there is demand, it’s profitable to supply.
Because of this, niches do not saturate.
So why do people keep saying ‘this niche is saturated’ or run into problems getting clients in
heavily-populated niches?
Let me explain…
© Imperium Agency - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from Imperium Labs LTD. All infringements will be prosecuted.
If you are the personal owner of the Imperium Labs LTD End User License then you may use it for your own use but not for any other purpose.
Offers & Stimuli can saturate.
Offer = the way your solution to the prospects problem is positioned against other solutions
in your market. Offer is positioning. It’s manipulating and influencing the market’s perception
of your product in a way that is conducive to the decision to buy.
Stimuli = tangible (typically digital) assets that are shown to humans in your market to elicit a
response (e.g. cold email copy, follow-up GIF, ad creative, subject lines, YouTube
thumbnails, etc).
The phenomenon of saturation is experienced by agency owners who use the same copy,
messaging, offers and acquisition strategies/processes as all the other agencies in their
niche.
Niche saturation is the biggest method of cope available to agency owners these days. If
their business isn’t working, they’ll blame the niche instead of their insufficiencies and lack of
skills. Don’t be one of these people.
For as long as the niche has a problem that needs to be solved, the niche is viable.
Fortunately, I have a strategy to help you deal with saturated offers & positions within niches.
Populated Niche: Best Strategy
Believe it or not, I love niches that have saturated offers and messages. They’re my favourite
niches to be in. I have a strategy for these niches. The more populated these niches are, the
better this strategy works.
As you’ve probably observed, there is a distinct lack of critical thinking and differentiation in
the SMMA space. Everyone wants the easy copy-and-pasteable route.
The market has a problem. They want to work with an agency to solve this problem, but how
do they know which agency to pick? They all have the same offer, promising the same
result, in the same time frame, with the same wording. They all use the same sales script,
with the same cold email copy, cold call opener. You’re not the first person to watch Thomas
Gonnet’s cold calling video.
So, whether you get clients or not is down to pure luck. And the more populated the niche,
the lower your chances of success are.
Let’s visualise this and demonstrate the strategy: Saturated Niche Strategy .
Biggest Niche Selection Mistakes
Crowd-Based Selection: the biggest mistake I see new agency owners make is picking a
niche based on the decisions of other people. If a big SMMA YouTuber claims a certain
niche is the best, it immediately becomes the worst. This is the paradox of niche selection
advice. What is the best now is no longer the best when it’s shared with the entire market.
It’s also why I’m not going to recommend one specific niche in that video. That would be
irresponsible of me.
Solo-Based Selection: the other end of the spectrum is looking for a niche where no other
agency exists. This can work but on a specific condition.
Examples of some niches you’ve probably never heard of or considered:
- Land clearing niche

- Yacht broker niche
- Interior designer niche
- Pilates studios niche
- Wellness retreats niche
- Painters niche
Niches like these are better tackled when you have experience under your belt. This is
because there are very few proven strategies for acquisition or retention. The major niches
have been tried and proven and you can look to your competitors for inspiration.
For example, a client of mine (won’t mention his name for obv reasons), got to $10k/mo with
ecom, then switched into a niche that has 3,000 businesses, complete blue ocean. Now he
makes $80k/mo (after 6 months). But that would not have been possible if he didn’t learn the
skills of a generic niche first.
If I was starting again that’s what I’d do. Pick a generic niche, battle it out and get to six
figures. Then, if I was really sick of the niche, find an untapped niche and give it a go,
because by that time I’m a different person, capable of solving problems, thinking properly,
etc.
Migration & Exodus
You know how bison migrate?
Where they’ll herd to an area of land abundant in grass, and then, when that grass runs out,
they’ll migrate to land elsewhere that has grass. And when that grass runs out, they’ll migrate
somewhere else, and when that runs out, they’ll migrate again, until they eventually potentially
end up back where they started?
The SMMA space works the same, but with niches.
Let me hop into miro to demonstrate.
$10K/mo Marriage
Stick to your niche until you get to $10k/mo. If you want to switch after that, go ahead.
As far as I am concerned, once you’ve selected your niche, you’re married to it, at least until
you get to $10k/mo. I don’t care what excuse you come up with, you do NOT switch.
Repeat after me: I WILL NOT SWITCH NICHE BEFORE I GET TO $10K PER MONTH.
I WILL NOT SWITCH NICHE BEFORE I GET TO $10K PER MONTH

Your niche is going to test you. It’s going to be difficult. It’s going to have problems, and it’s
going to be hard. EXPECT THIS.
But every niche will test you. Every niche is difficult, every niche has problems and every
niche is going to be hard. If you switch your niche because your current niche is ‘too difficult’
you’re an idiot.
Why?
Niche Depth Understanding
The more time you spend in your niche, the deeper you understand it.
Picking the niche is the easy part. Sticking to it is the hard part.
The longer you stick with your niche, the deeper your understanding of it becomes.
Here’s the truth: if there is an agency in your niche currently making as much money as you
want to, you can as well. The problems are solvable, you just have to know how.
Switching a niche is like switching a business. It resets all of your progress back to 0 and
wipes the slate clean on all of your knowledge.
Problems take time to solve. They take pain, and they take suffering. When you have a
niche-related problem, don’t try to fix it by running away. Idiot. Fix it by staring the snake in
the eyes and GET TO WORK.
Example:
I was in the gym niche to start. It was the niche I stuck to and got to $100k/mo. I once
considered switching because I couldn’t figure out how to get the leads I generated to
actually show up for an appointment with the gym.
This problem persisted for about 3-4 months. I started looking at starting an ecom agency
and switching. But I figured I was being an idiot.
Then I built the golden followup process, and fixed the problem. 6 months later, I was at
$100k/mo. ( How to deliver a pay per appointment offer (SMMA) ).
Let me explain further..
The BEST Niche
The best niche is the niche you’ve stuck to for 12+ months.
The WORST Niche
The worst niche is the one you just picked.
Niches are not good or bad. They’re all terrible at the start, but get better as you learn and
understand them.
That said, let me warn you away from some niches:
Bad Niches
Dental - cold acquisition simply too hard (gatekeeper central)

Ecom - service delivery simply too hard for beginners
Lawyer - never seen it work (observed over 1,000 agencies)
Any niche that is popularised by a YouTuber or video is a bad niche.
Any niche that sells hrs for $’s (e.g. therapist, personal trainer etc) is a bad niche.
- These niches run out of time to take on more clients within 1-2 months if you do your
job properly and are not profitable.

How to Pick a SMMA Niche

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

How to Pick a SMMA Niche

Uploaded by

Copyright:

Available Formats

Best & Worst SMMA Niches (How To Pick A Niche)

Here’s 75 different niches you can pick from: 75 Proven Niches .

Niche Selection Checklist

Imperium Niche Selection Checklist

“…but Charlie, that’s niche is saturated”

‘Saturated’ Niche Strategy

An important lesson in critical thinking applies here.

Niches cannot saturate.

Because of this, niches do not saturate.

Populated Niche: Best Strategy

Examples of some niches you’ve probably never heard of or considered:

- Land clearing niche

You know how bison migrate?

The SMMA space works the same, but with niches.

Let me hop into miro to demonstrate.

I WILL NOT SWITCH NICHE BEFORE I GET TO $10K PER MONTH

Niche Depth Understanding

Let me explain further..

The WORST Niche

The worst niche is the one you just picked.

That said, let me warn you away from some niches:

Dental - cold acquisition simply too hard (gatekeeper central)

Any niche that is popularised by a YouTuber or video is a bad niche.

You might also like