Lesson 1:

Introduction

The event industry &

the main concept of the course.


Define event ?

An event
brings people together for a common purpose
at a set time
at a set location!
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An event is a single item that

occurs in a program or series of
one or more items of
entertainment.

An event requires
performers/participants, a venue,
an audience and a time limit
(Pope & Turco 2001).
 ACTIVITY 1: AN EVENT IS……
ANSWER TRUE OR FALSE TRUE FALSE
AN IMPORTANT OCCASION OF SOMETHING HAPPENING
IT HAS AN OVERALL PROFILE THAT EXPLAINS THE OBJECTIVE
THERE ARE MANY DIFFERENT TYPES - ENTERTAINMENT /
FESTIVALS/ CONFERENCES /EXHIBITIONS / COMPETITION /
SPORTS
A TIME WHEN PEOPLE COME TOGETHER AS GUESTS OR
DELEGATES OR ATTENDEES
A GATHERING WITH PARTICULAR ACTIVITIES
IT TAKES PLACE AT A SET TIME AND SET DAY/S
IT TAKES PLACE AT A LOCATION WITH A VENUE
OCCASSION
IT CAN BE OPEN TO EVERYONE OR BY INVITATION ONLY
IT USUALLY NEEDS A BUDGET
IT USUALLY HAS A THEME
 IDENTIFY THE DIFFERENT TYPES OF EVENTS

. Categorization of special events By purpose (Activity 1)

 SOME TYPES OF EVENTS - CORPORATE

EXAMPLES:

 CORPORATE MEETINGS /
 EXHIBITIONS /
 FORUMS /
 PRODUCT LAUNCHES /
 SUMMITS /
 BUYER & SELLER MEETINGS

For the latest events in Saudi Arabia visit 10 Times Events in Saudi Arabia www.10times.com
 SOME TYPES OF EVENTS - SPORTS

EXAMPLE OF MAJOR EVENTS:

 SAUDI CAMEL RACING

 SAUDI ARABIA NATIONAL FOOTBALL EVENT
 SAUDI PREMIER LEAGUE BASKETBALL EVENT
 GULF CUP OF NATIONS,
 OLYMPICS,
 FIFA WORLD CUP
 SOME TYPES OF EVENTS - EDUCATION
 COLLEGE OR UNIVERSITY OPEN DAYS
 JOB FAIRS
 DEBATES
 SEMINARS
 CONFERENCES
 SOME TYPES OF EVENTS - FESTIVALS

 “Saudi Summer 37”

 The Festival of Sacrifice, Eid al Adha
 BURAIDAH: The world’s largest
dates festival
SOME TYPES OF EVENTS – PERSONAL & SOCIAL

 GRADUATION DAY
 BIRTHDAY PARTY
 WEDDING
 FUNERAL
 BABY SHOWER
Activity 1: Categorization of special events by Scale
 ACTIVITY 2: Reflection

In pairs,
Discuss events that you have participated in either as a
volunteer, spectator or organiser.
What type of event was it? When and where was it
held? Was it well-organised?
Were there any problems associated with the event? Do
you recall anything special about the event?
Overall, was your experience of the event positive or
negative?
REVISION TIPS: Must Know and Must Remember

Understand the
What is an Event Understand the event planning Remember to Write
and what is event different types of process and ensure up your notes for
planning? events you remember the revision
key words