Initial Research Phase

Reviewing : saftycornet.com
Part 1: Developing a Persona

 What gender is your target user likely to be?

There is no specific gender user. As the site is

programming based, any programmer may female,
male or any other programmer may use this site.

 What age is your target user likely to be?

The website will be accessed by any programmer.

Programmer can be of any age. But on an average, the
new learners would use it more. So, the school
students, college students and graduates i.e., an age
group of 13-25 would use the site more.

 What level of education might your target user have?

School students, college students, graduates would

use it more.

 What other topics might your target user be

interested in?

Programming, new projects, new libraries, advanced

coding, social media, etc.

 What are the primary ways your target users will

discover your site? Social media, referrals from other
websites, etc.

Having social media accounts preferably, on

Instagram, Facebook and twitter and posting catchy
coding related posts will attract the audience.
 Getting reach from other related websites will also
help

Having account on GitHub ani posting quality content

there where have a great impact.

 Is your target user likely to be local to a specific

area? If so, which area? Does this impact the words
they might use when searching for your product or
services, and if so, how?

No, the users may not be likely to be belonging to the

same area. They may be widely placed in various
regions.

 What issues or problems are they trying to solve?

They are trying to get answer to various statements.

The want code for that problem. They want solution
for their errors.

 What other information can you supply or infer

about your target audience?

We can provide the code for their problem statements.

We can solve various errors and post solutions of most
common errors.

User Persona:

Name: SHREYA

Age: 21 years

Qualification: Doing her final year engineering course

Background: Shreya likes coding. She has just started

learning a few months back and is a passionate
learner. She wants all her doubts to get cleared and
keeps on googling her doubts every now and then. She
even searches for how to solve a certain problem.

She uses social media a lot. She follows various

coding related pages and hashtags. She likes to get
acquainted with the new concepts and learn more and
more.

As she has just started learning a few months back

and is a passionate learner she wants all her doubts
to get cleared and keeps on googling her doubts every
now and then. She even searches for how to solve a
certain problem.

There is a high possibility of her, looking for our

website and engaging with the content if we use
proper seo and handle social media skilfully.

Part 2: Performing Keyword Research

Group 1:

Python

Java

C++

SQL

HTML

CSS

SEO
JavaScript

Group 2:

Learn-Python

Learn-Java

Learn-C

Learn-C++

Learn-SQL

Learn-HTML

Learn-CSS

Learn-SEO

Learn-JavaScript

Group 3:

Advanced- Python

Advanced- Java

Advanced- C

Advanced- C++

Advanced- SQL

Advanced- HTML

Advanced- CSS
Advanced- SEO

Advanced- JavaScript

Group 4:

How-to-run-c-code

Is-python-a-interpreter

How-to-use-seo

How-to-code-in-python

Which-ide-is-the-best

How-to-remove-this-error

How-to-host-a-site

Recommended Keywords:

Python

Programming

Development

Training

Learning

Quiz

Lessons

Examples
Source code

Demos

Tips

Part 3: Conducting a Competitive Analysis:

Phase 1: Competitive Keyword Research

Competitive Keywords:

Programming

Development

Training

Learning

Competitions:

Hackr.io

Futurelearn.com

Codeacademy.com

Coursera.org

Edx.org

Programiz.com

W3schools.com

Tutorialspoint.com
 Netacad.com

Computerscience.org

Careerekarma.com

There is a tough competition for the ranking. All the

higher ranked websites have a very good ranking.
Crossing them would be a great success in SEO.

I’ve chosen the keyword “programming” as it is highly

competitive.

Phase 2: Evaluating Competition

Programiz.com

 Is it their homepage that is ranking for the chosen

keyword, or a more specific page?

Its for the homepage along with other pages because

of their quality content.

 Is the title tag of the ranking page optimized?

Yes, it is optimized.

 Does the page have appropriate heading tags, and

are they optimized?
 Yes, the heading tags are appropriate and are
optimized.

 Rate the content of the page, and give it a score

based on how well you feel the content is written, the
length of the content and the incorporation of
keywords into the content.

The page is very good in all terms. I rate it as 5/5.

 Does the page include additional resources, or is it

just text and image based?

Yes, the page includes additional resources along with

text and images. Resources are like videos, code
snippets, external links, etc.

 It’s also helpful to note down any domain related

trust and authority metrics. You can use your
preferred tool for this.

Everything is good.

W3schools.com

 Is it their homepage that is ranking for the chosen

keyword, or a more specific page?

Its for the homepage along with other pages because

of their quality content.

 Is the title tag of the ranking page optimized?

Yes, it is optimized.
 Does the page have appropriate heading tags, and
are they optimized?

Yes, the heading tags are appropriate and are

optimized.

 Rate the content of the page, and give it a score

based on how well you feel the content is written, the
length of the content and the incorporation of
keywords into the content.

The page is very good in all terms. I rate it as 5/5.

 Does the page include additional resources, or is it

just text and image based?

Yes, the page includes additional resources along with

text and images. Resources are like videos, code
snippets, external links, etc.

 It’s also helpful to note down any domain related

trust and authority metrics. You can use your
preferred tool for this.

Everything is good.

Tutorialspoint.com

 Is it their homepage that is ranking for the chosen

keyword, or a more specific page?

Its for the homepage along with other pages because

of their quality content.
 Is the title tag of the ranking page optimized?

Yes, it is optimized.

 Does the page have appropriate heading tags, and

are they optimized?

Yes, the heading tags are appropriate and are

optimized.

 Rate the content of the page, and give it a score

based on how well you feel the content is written, the
length of the content and the incorporation of
keywords into the content.

The page is very good in all terms. I rate it as 5/5.

 Does the page include additional resources, or is it

just text and image based?

Yes, the page includes additional resources along with

text and images. Resources are like videos, code
snippets, external links, etc.

 It’s also helpful to note down any domain related

trust and authority metrics. You can use your
preferred tool for this.

Everything is good.
 Its for the homepage along with other pages because
of their quality content.

 Is the title tag of the ranking page optimized?

Yes, it is optimized.

 Does the page have appropriate heading tags, and

are they optimized?

Yes, the heading tags are appropriate and are

optimized.

 Rate the content of the page, and give it a score

based on how well you feel the content is written, the
length of the content and the incorporation of
keywords into the content.

The page is very good in all terms. I rate it as 5/5.

 Does the page include additional resources, or is it

just text and image based?

Yes, the page includes additional resources along with

text and images. Resources are like videos, code
snippets, external links, etc.

 It’s also helpful to note down any domain related

trust and authority metrics. You can use your
preferred tool for this.

Everything is good.