Bcg matrix

On
Drisha bake parlor

Submitted to: bimal rajbanshi

Submitted by: sonu gyawali

 Bcg matrix of drisha bake parlor
Drisha bake parlor is a food factory located in dhulabari, jhapa.
It is the local food factory serving their loyal customer since
2014. It has been providing its product in different part of
district. and give a quality food service

PRODUCT LIST

CAKE SWEETS

PIZZA BREAD
CASH COW:
( High market share and low market growth ) almost 36%
of the total sales of sweets products are the cash cow for
the industry. The growth rate is slow but the industry’s
investment it strengthen its product.

Question marks:
(Products with high market growth but a low market share)

Product listed in this category are able to become the

star product of the industry. question marks are the
most managerially intensive products and require
extensive investment and resources to increase their
market share. The profit generated from this sector can
be investe in another innovative field.
Star
(high market growth high market share)
Star consume a large cash but also generate huge cash for the
industry. cake(vegan an non vegan) helps to provide the huge
cash flow in the industry since it have a high market share and
market growth.

DOG
(Low market share and low market growth)
Product in the dog category has almost no cash or income for
the industry. Product like bread is generating no profit and hit
the dead end for the drisha bake parlor. Industry should stop
this product because it is a waste of time, money and energy.
 RELATIVE MARKET

H HIGH LOW
I
G STAR
H
QUESTION MRK

L DOG
O
W
COW

CONCLUSION

Drisha bake parlor has has occupied a huge portion of the

market share. Each and every step has been very carefully
strategized to bring the best in the market and make profit for
the industry with the help of Star question and cash cow.