Inplant Training Report: Name of Industry - "Mahindra and Mahindra."

INPLANT TRAINING REPORT
Name of Industry .
“Mahindra and Mahindra.”
Submitted by
Aboli Bankar(182002) Vaishnavi Bagul (182001)
Disha Kundalwal(182010) Rutuja Sonawane(172082)
Guided by
Prof.U.S.Hiwarale
DEPARTMENT OF MECHANICALENGINEERING
(Academic Year 2020 – 2021)
GOVERNMENT POLYTECHNIC, AURANGABAD

(An Autonomous Institute of Govt. of Maharashtra)
i
GOVERNMENT POLYTECHNIC, AURANGABAD
(An Autonomous Institute of Govt. of Maharashtra)
CERTIFICATE
This is to certify
1. Aboli Bankar (182002)

2. Vaishnavi Bagul (182001)
3. Disha Kundalwal (182010)
4. Rutuja Sonawane (172082)
the students of Final Year Diploma Programme in Mechanical Engineering

from Government Polytechnic, Aurangabad, have successfully completed
in-plant training in the industry
“Mahindra And Mahindra.”
In the partial fulfilment for the award of Diploma in MECHANICAL

ENGINEERING as prescribed by Government Polytechnic, Aurangabad
during the academic year 2020 – 2021.
Prof. U.S.Hiwarale Dr. A.V.Peshwe Prof. F.A.Khan
Guide Head of Department Principal

ii
ACKNOWLEDGEMENT
Inplant training is a golden opportunity for learning and self-development. We are

indeed a very lucky and honoured to have so many wonderful people from industry and our
teachers led me through in completion of this seminar.
We take this opportunity to thank our industry trainers Mr. Deepak Sharma , Business
Manager of the Mahindra and Mahindra.
We extend our grateful thanks to Prof.U.S.Hiwarale, who in spite of being busy with
his duties took time to hear, guide and keep us on the correct path. We pay our sincere thanks
to him.
We would also like to thank and express our sincere gratitude to Dr. A. V. Peshwe, Head of
Department, all our Teachers and Supporting staff for their constant support and
encouragement during our inplant training. We have regards for their guidance, motivation and
their dynamic presence as our faculty.
We would like to thank to our beloved Principal, Prof. F. A. Khan for his efforts and help
provided to us to get such an excellent training opportunity.
Last but not the least there are so many who shared valuable information that helped in the
successful completion of this activity.
Group Partners
Aboli Bankar (182002) Vaishnavi Bagul (182001)
Disha Kundalwal(182010) Rutuja Sonawane(172082)

TABLE OF CONTENTS
Sr. Contents Pg. No.

No.
1. Introduction 01
2. Objectives of the Study 04
3. History of Mahindra and Mahindra Automotive 05
4. History of Brand 09
4. Famous BEASTS from the Company 12
5. Mahindra Future Plans 23
6. Factories 25
7. SWOT Analysis 28
8. Awards and Recognitions 29
9. Conclusion 30
A Report on “In-Plant Training” Academic Year 2020-21
INTRODUCTION
Customer Satisfaction is the buzzword used by the business people for the success
of organization in the present days. Due to the increases of heavy competition in every
product
–
Line it become difficult for the companies to retain the customers for longer time. So
retain the customer for longer time the marketer has to do only one things i.e. customer
satisfaction .If customer is fully satisfied by the product it not only rub the organization
successfully but also fetch many benefits for the company . They are less process
sensitive and they remain customer for a longer period. They buy addition products
overtimes as the company introduce related produce related products or improved,
so customer satisfactions is gaining a lot of importance in the present day .Every
company is conducting survey on customer satisfaction level on their products .To make
the products up to the satisfaction level of customers. This project is also done to know
the customers satisfaction on the Mahindra and Mahindra Automobiles. The impact of
automobile industry on the rest of the economy has been so pervasive and momentous
that is characterized as second industrial. It played a vital role in helping the nation to
produce higher value good and services and in the enhancing their skills and impose
tremendous demand for automobile, lot of car manufacturers company facing cut throat
competition in the fields of technology and price.
Customer Satisfaction Strategies Followed By M&M

The different strategies followed by M&M consists of Customer relationship
management, strategy to providing better facility to the owner, and strategy to provide
better after sales service to customer.
Customer Relationship Management

CRM as a tool was used to create positive word-of-mouth, to monitor customer
experiences and generate referrals. A series of CRM activities were implemented with
regular direct communication, events and customer satisfaction surveys, Events, Festive
offers, Rewards Program, etc.
Department of Mechanical Engineering 1 Government Polytechnic, Aurangabad

INTRODUCTION OF AUTOMOBILE INDUSTRY
The automobile industry has changed the way people live and work. The earliest
of modern cars was manufactured in the year 1895.Shortly the first appearance of the
car followed in India. As the century turned, three cars were imported in Mumbai
(India). Within decade there were total of 1025 cars in the city. The dawn of
automobile actually goes back to 4000 years when the first wheel was used for
transportation in India. In the beginning of 15th century, Portuguese arrived in China
And the interaction of the two cultures led to a variety of new technologies, including
the creation of a wheel that turned under its own power. By 1600s small steam-
powered engine models was developed, but it took another century before a full-sized
engine-
Powered vehicle was created. Brothers Charles and Frank Duryea introduced the actual
horseless carriage in the year1893. It was the first internal-combustion motor car of
America, and it was followed by
Henry Ford’s first experimental car that same year.
One of the highest-rated early luxury automobiles was the 1909Rolls-RoyceSilver
Ghost
That featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood,
and an aluminum body. Chauffeurs usually drove it and emphasis was on comfort and
style rather than speed. During the 1920s, the cars exhibited design refinements such as
balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton
of 1929 featured an 8-cylinder engine and an aluminum body. The 1937 Pontiac De
Lux sedan had roomy interior and rear-hinged back door that suited more to the needs
of families. In 1930s, vehicles were less boxy and more streamlined than their
predecessor was.

Industry performance in 2008-09
The Indian automotive market managed to stand up to the vagaries of the economic
meltdown to show slightly growth during fiscal 2008-09. Overall vehicle sales at
97.23lakh grew 0.71 per cent from 96.54 lakh units in 2007-08.
When major automotive markets reported a 30-40 per cent decline, only a handful
of countries managed to show growth. A few months ago, India was looking at
negative growth but has turned around. It is actually better than expected.
Passenger vehicle sales at 15.51 lakh registered flat growth while commercial vehicle
sales showed a 21 per cent drop.
SIAM has a positive outlook for the current financial year. While it foresees a 7-8
percent growth for the commercial vehicle segment, the industry body predicts a
3-5 percent growth for passenger vehicles. The three-wheeler segment may grow 5-8
per cent growth while two wheelers may show 3-5 per cent
Growth.
The passenger vehicle market has weathered the downturn largely due to market leader
Maruti Suzuki
Which holds 48 per cent of the market. The compact car giant clocked 7.22 lakh units
for 2008-09. Closest rival Hyundai Motor India sold 2.44 lakh cars, a growth of 13
per cent. Tata Motors’ sales grew 1.3 per cent at 2.30 lakh units while Mahindra &
Mahindra posted 2.5 per cent growth at 1.06 lakh units.
Most premium carmakers saw volumes shrink last fiscal. Toyota Kirloskar Motor’s
Numbers fell 15 per cent to 46,892 units while Ford India’s sales were down 17
percent to 27,976 units. Honda Siel Cars India also saw a 17 per cent drop at 52,420
Units while General Motors India was down 8 per cent to 61,526 units.
Among commercial vehicle makers, all major players saw substantial fall in volumes.
Market leader Tata Motors with a 60 per cent plus share, showed 22 per cent drop in
numbers at 2.34 lakh units while Ashok Leyland showed 37 per cent drop at
47,632.
Eicher’s sales volume fell 37 per cent at 17,341 units and Force Motors was down
28per cent at 7,819 units. “The freight movement is unlikely to improve this fiscal
which will impact truck sales.
Two-wheeler sales grew 2.6 per cent to 74.38 lakh units. “Hero Honda has made up
for the erosion of sales volume for other two-wheeler makers including Bajaj Auto and
TVS Motor Company,” said Mr. Mata. Hero Honda clocked 36.40 lakh units, a growth
of 12.5 per cent. Bajaj Auto’s volumes dropped 23 per cent to 12.86 lakh
Units while TVS saw a marginal decline at 11.36 lakh units. Honda Motorcycle and
Scooter India’s sales surged 16 per cent to 10.15 lakh units

OBJECTIVES OF THE STUDY

The study has been under taken to analyze the customer satisfaction towards all variant
of Mahindra Motors in Deoghar (Jharkhand) with a special reference to the M&M
motors, the other objectives are:
• To gather information about customer satisfaction toward Mahindra and

Mahindra Motors in the geographic region of Deoghar (Jharkahnd).
• To know the customer perception about features, low maintenance cost and
looks of Mahindra and Mahindra Motors.
• To know the customer satisfaction about the safety and comfortable Vehicles
of Mahindra and Mahindra.
• To provide suggestions, in improving the customer satisfaction and the company

sales and profitability
• To know the customer satisfaction towards the after sales service offers by
M&M

HSTORY OF MAHINDRA & MAHINDRA AUTOMOTIVE
Mahindra & Mahindra (M&M) was established in 1945 as Mahindra & Mohammed.
Later on, after the partition of India, one of the partners - Glulam Mohammad -
returned to Pakistan, where he became Finance Minister. As a result, the company was
renamed to Mahindra & Mahindra in 1948.
M&M started its operation as a manufacturer of general-purpose utility vehicles. It

assembled CKD jeeps in 1949.
Over the passing years, the company expanded its business and started manufacturing
light commercial vehicles (LCVs) and agricultural tractors.
Apart from agricultural tractors and LCVs, Mahindra & Mahindra also showed its
dexterity in manufacturing army vehicles. Soon, it started its operations abroad,
through its plants set up in China, the United Kingdom and the USA.
M&M partnered with companies prominent in the international market, including

Renaults, International Truck and Engine Corporation, USA, in order to mark its global
presence. M&M also started exporting its products to several countries across the
world. Subsequently, it set up its branches including Mahindra Europe Sal (based in
Italy), Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co.
Ltd.
At the same time, M&M managed to be the largest manufacturer of tractors in India,
beholding leadership in the market of the country, for around 25 years. The company is
an old hand in designing, developing, manufacturing and marketing tractors as well as
farm implements. It made its entry to the passenger car segment in India, with the
manufacture of Logan (mid-size sedan) in April 2007, under the Mahindra Renault
collaboration.
Soon after the considerable success of Logan, M&M started launching a wide range
of LCVs and three wheelers as well as SUVs including Scorpio and Bolero. In the
present time, Bolero has gained immense popularity in India. It is one of the most opted
vehicles in its.

CHRONOLOGY
In 1948, the company changed its name to Mahindra & Mahindra. They eventually saw
a business opportunity in expanding into manufacturing and selling larger MUVs and
started assembling under license of the Willis Jeep in India. Soon, M&M was
established as the Jeep manufacturer in India, later commenced manufacturing light
commercial vehicles (LCVs) and agricultural tractors.
Mahindra CL 550 MDI, with design licensed from Jeep

In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of
Gujarat and in 2017 Mahindra renamed it as Gorman Agri Equipment Limited, as part
of new brand strategy and the models continue to be sold as Trakstar.
In 2007, M&M acquired Punjab Tractor Limited (PTL) making it the world's largest
tractor manufacturer. Subsequent to this take-over, the former PTL was merged into
M&M and transformed as Swaraj division of Mahindra & Mahindra in the year 2009.
Over the past few years, the company has taken interest in new industries and in foreign
markets. In 2008, they entered the two-wheeler industry by taking over Kinetic
Motors in India.
In 2010, M&M took a 55% stake in the REVA Electric Car Company and in 2016, they
renamed it Mahindra Electric Mobility Ltd after taking 100% ownership.
In 2011 Mahindra and Mahindra acquired South Korea's SsangYong Motor
Company. In 2010–11 M&M entered into micro drip irrigation with the takeover of
EPC Industries Ltd in Nashik.
In October 2014, Mahindra and Mahindra acquired a 51% controlling stake in Peugeot
Motorcycles and progressed to acquire a 100% controlling stake in October 2019.
In May 2015 Mahindra acquired a 33.33% stake in Japanese tractor
manufacturer Mitsubishi Agricultural Machinery (MAM), a subsidiary of the Mitsubishi
Heavy Industries.

In December 2015, Mahindra and Mahindra Ltd and affiliate Tech Mahindra Ltd,
through a special purpose vehicle (SPV), have agreed to buy a 76.06% stake in Italian
car designer Pininfarina Spa, for €25.3 million (around Rs.186.7 crore).
In March 2016, Mahindra acquired 35% in Finland-based Sampo Roselle, entering the
combine harvester business, subsequently increasing its stake in the company to 49.04%
in December 2019.
In January 2017, Mahindra and Mahindra Ltd acquired a 75.1 equity stake in Hisarlar
Makina Sanayi ve Ticaret Anonym Şirketi (Hisarlar), a farm equipment company,
marking its entry into Turkey and in September 2017 acquired another Turkish tractor
and foundry business Erkunt Traktor Sanayii AS for ₹800 crore.
In November 2017, Mahindra signed a memorandum of understanding (MOU)

agreement with Belgium-based Dewulf, a supplier of a full line of potato and root crop
machinery. Under the agreement, Mahindra will manufacture and market potato
planting equipment in India, for which the co-branded planter is developed.
In January 2018, Mahindra announced its foray into the sprayers business through the
acquisition of a 26% equity stake in M.I.T.R.A. Agro Equipment’s Pvt Ltd, a
Maharashtra-based AgTech company (MITRA). In March 2020, Mahindra further
increased its stake in the company to 39%.
In February 2018, Mahindra acquired a minority stake of 22.9% percent in Carnot

Technologies. Carnot Technologies owns and operates smart car solutions firm Car
Sense.
In May 2018, Mahindra signed a share subscription agreement to acquire up to 10%

share capital of Canada's IT firm Reason Aerospace Corporation. Reason is focused on
providing technology solutions for agriculture. It has developed a system that captures
and interprets images to give farmers information about the state of their fields and
crops.
In June 2019, Mahindra purchased an 11.25% stake in Switzerland based agri

technology firm Gamaya SA. The acquisition enabled Mahindra to further develop and
deploy next-generation farming capabilities such as precision agriculture and digital
farming technologies.
In October 2019, Mahindra entered into a joint venture with Ford by establishing Ford
India in which Mahindra & Mahindra acquired a controlling 51% stake.
In April 2020, the company ended its joint venture with Renault, with Mahindra &
Mahindra buying out Renault's stake. Renault continues to license and supply key
components such as engines and transmissions to Mahindra & Mahindra.

MAHINDRA IN NORTH AMERICA
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in
North America through an independent distributor, Global Vehicles USA, based
in Alpharetta, Georgia. Mahindra announced it would import pickup trucks from India
in knockdown kit (CKD) form to circumvent the Chicken tax. CKDs are complete
vehicles that were assembled in the United States from kits of parts shipped in
crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely
delayed the launch of vehicles into the North American market, citing legal issues
between it and Global Vehicles after Mahindra retracted its contract with Global
Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers
instead of through Global Vehicles. However, a November 2010 report quoted John
Perez, the CEO of Global Vehicles USA, as estimating that he expected Mahindra's
small Diesel pickups to go on sale in the United States by spring 2011, although legal
complications remained, and Perez, while hopeful, admitted that arbitration could take
more than a year. Later reports suggested that the delays may be due to Mahindra
scrapping the original model of the truck and replacing it with an upgraded one before
selling them to Americans. In June 2012, a mass tort lawsuit was filed against Mahindra
by its American dealers, alleging the company of conspiracy and fraud. Mahindra
Automotive North America (MANA), the company's U.S. subsidiary, opened a car
manufacturing plant in Detroit, Michigan on 20 November 2017. The plant employs 250
people and is the first automotive production facility to open in Detroit in 25 years. The
first product from the new facility was launched on 2 March 2018 as the Mahindra
Roxor.

LET’S DIVE INTO THE HISTORY OF THE BRAND THAT IS

MORE THAN JUST A NAME.
1945 – M&M Is Incorporated
The foundars of M&M
When the brand came into existence, it was called Muhammad and Mahindra. The
company was formed by J.C. Mahindra; K.C. Mahindra and Malik Ghulam Muhammad
in Ludhiana, Punjab with an objective of trading steel.
1947 – The Partition
When the whole country was celebrating the independence, people in Punjab were
struck upon by the blow of partition. The country was divided into two parts, namely
India and Pakistan. Malik Ghulam Muhammad decided to leave India and the company
too. After emigrating to Pakistan, he became the first finance minister of the newly born
country. In this year only, 75 Jeeps from Willys Overland Export Corporation, come to
India via CKD route, assembled at Mazagaon, Bombay.

1948 – There’s a lot in a name
Following the withdrawal of Muhammad, K.C. Mahindra changed the name to

Mahindra and Mahindra in 1948.
The company started trading steel with companies from the UK. In the meantime,
Mahindra also obtained the license for manufacturing Willys Jeeps in India. Mahindra
began producing Willys CJ3A jeep in 1949. This was the first-ever off-roader to be
made by the company. CJ3A was a 4-wheel drive off-roader that was introduced for the
Indian audience. Within a span of 4 years, the CJ3A was upgraded to CJ3B by Willys
after it was bought by Kaiser Motors. This generation of CJ was licensed to Mitsubishi
in Japan and Mahindra and Mahindra in India.
1955 – The Company goes public
The Brand Goes Public
The Indian automaker back in 1961 collaborated with the USA based manufacturer of
agriculture machinery, construction equipment, trucks etc. to manufacture tractors.
Tractors division was born.

1983 – The Pinnacle In Tractor Market
The Largest Selling Tractor Brand
Mahindra became the largest selling tractor maker in India, the feat which is still on. No
other manufacturer has been able to challenge the top position in the past three decades.
2000 – New century, new logo
Mahindra Logo Changed

The company got a new logo which displayed the companies vision and preparation of
roads ahead. This year also marked the introduction of India’s largest selling SUV for
ten years in a row – The Bolero.
Taking the SUV segment ahead, the company launched the Scorpio in 2002. Then
another SUV was added to the lineup nearly 9 years later. The XUV500 was born.

FAMOUS BEASTS FROM THE COMPANY

Mahindra is known for the SUVs and offroading jeeps it has launched time by time.
Let’s have a look at the iconic vehicles introduced by the company.
Mahindra Bolero
Bolero – The Sturdy SUV
Based on the Mahindra Armada Grand, Bolero was launched in India in 2000, the time
when the market was ruled by the likes of Maruti 800 and Hyundai Santro. SUV
segment was not a big hit at that time. But Bolero came in with a storm. Powerful
engine, sturdy dynamics and competent pricing made it a hit in the market. The SUV
was loved so much by the Indians that Bolero remained the bestselling SUV for a
straight 10 years.
Bolero Specs, Features and Price
The Mahindra Bolero has 1 Diesel Engine on offer. The Diesel engine is 1498 cc . It is
available with the Manual transmission. Depending upon the variant and fuel type the
Bolero has a mileage of 16.0 kmpl. The Bolero is a 7 seater and has length of 3995mm,
width of 1745mm and a wheelbase of 2680mm.

Key Specifications of Mahindra Bolero
ARAI Mileage 16.0 kmpl
City Mileage 15.64 pl
Fuel Type Diesel
Engine Displacement (cc) 1498
Max Power (bhp@rpm) 74.96bhp@3600rpm
Max Torque (nm@rpm) 210Nm@1600-2200rpm
Seating Capacity 7
TransmissionType Manual
Fuel Tank Capacity 60.0
Body Type SUV

Mahindra Scorpio
Scorpio – The First Global Vehicle From The Company
Launched in 2002, Scorpio was the first Mahindra vehicle to be manufactured for the
global market. Powered by the 2.2-litre mHawk engine, SUV became a huge success
following the footsteps of its sibling, Bolero. Being the first global product, the
company made sure it had all the features one would like to have in the SUV. This is the
reason that by 2002, an estimated ₹550crores were spent on the research and
development of the SUV.
Scorpio Specs, Features and Price
The Mahindra Scorpio has 1 Diesel Engine on offer. The Diesel engine is 2179 cc . It is
available with the Manual transmission. Depending upon the variant and fuel type the
Scorpio has a mileage of . The Scorpio is a 7 seater and has length of 4456mm, width of
1820mm and a wheelbase of 2680mm.

Key Specifications of Mahindra Scorpio

Fuel Type Diesel
Max Power (bhp@rpm) 140bhp@3750rpm
Max Torque (nm@rpm) 319nm@1500-2800rpm
Seating Capacity 7
TransmissionType Manual
Boot Space (Litres) 460
Body Type SUV
Service Cost (Avg. of 5 years) Rs.3,794

Mahindra Thar
Mahindra Thar
This was the torchbearer of Mahindra’s legacy of 4X4 vehicles. It was launched in 2010
to fill in the space left by the Major after discontinuation. Within no time the Thar
became one of the most famous off-roaders in the market. It was a tough competition to
the Maruti Suzuki Gypsy, one of the most popular 4X4 at that time. The SUV was given
two diesel engine options: a 2.6-litre and a 2.5-litre. Both the engines were capable of
producing over 63hp of power and 182Nm of torque.
Thar Specs, Features and Price
The Mahindra Thar has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine
is 2184 cc while the Petrol engine is 1997 cc . It is available with the Manual &
Automatic transmission. Depending upon the variant and fuel type the Thar has a
mileage of . The Thar is a 4 seater and has length of 3985mm, width of 1855mm and a
wheelbase of 2450mm.

Key Specifications of Mahindra Thar

Fuel Type Diesel
Max Torque (nm@rpm) 300nm@1600-2800rpm
Seating Capacity 4
TransmissionType Automatic
Body Type SUV

XUV500
XUV500 – High Standards of SUV
This modernised SUV was launched back in 2011, adding another SUV in the Live
Young, Live Free segment. Equipped with safety features like EBD, ABS, Airbags,
rollover mitigation, Hill hold and descent control, ESP and many others, the XUV500
(Pronounced XUV 5 Double ‘O’) became a huge success.
XUV500 Specs, Features and Price
The Mahindra XUV500 has 1 Diesel Engine on offer. The Diesel engine is 2179 cc . It
is available with the Manual & Automatic transmission. Depending upon the variant and
fuel type the XUV500 has a mileage of 15.1 kmpl. The XUV500 is a 7 seater and has
length of 4585mm, width of 1890mm and a wheelbase of 2700mm.

Key Specifications of Mahindra XUV500
Fuel Type Diesel
Max Power (bhp@rpm) 152.87bhp@3750rpm
Seating Capacity 7
Body Type SUV
Service Cost (Avg. of 5 years) Rs.6,548

XUV300
Mahindra XUV300
In 2019, Mahindra introduced their subcompact SUV which set the bar high in terms of
safety. Rated 5-star at the Global NCAP, XUV300 is termed to be the safest car made-
in-India yet. The car scored 4-star in child occupancy safety which is the highest for any
Indian car.
XUV300 Specs, Features and Price
The Mahindra XUV300 has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel
engine is 1497 cc while the Petrol engine is 1197 cc . It is available with the Manual &
Automatic transmission. Depending upon the variant and fuel type the XUV300 has a
mileage of 17.0 to 20.0 kmpl. The XUV300 is a 5 seater and has length of 3995 mm,
width of 1821 mm and a wheelbase of 2600 mm.

Key Specifications of Mahindra XUV300
Fuel Type Diesel
Seating Capacity 5
Boot Space (Litres) 259 l
Body Type SUV

Anand Mahindra – The man behind the modern-day Mahindra
Anand Mahindra
Born with a silver spoon is what many people will say for Anand Mahindra. But his
hard work and unique leadership is the reason for the brand’s at-present stance in the
global market. He joined the venture back in 1981, as an Executive Assistant to the
Finance Director. Within 16 years, Anand Mahindra was appointed as the Managing
Director of Mahindra and Mahindra. The company has reached the pinnacle of success,
all thanks to this guy and his team.

MAHINDRA’S FUTURE PLANS
One of India’s most trusted vehicle manufacturers is scheming plans to introduce some
massive changes. The CFO of Mahindra & Mahindra Ltd. has announced that they
are planning big initial public offerings (IPOs) for 10 of its businesses. He has also
stated that the company is taking concrete steps to focus on those units that would
contribute towards their long-term growth. Let us take a look at which of its units are
going to be listed, and other future plans of the company.
Focus on Growth and IPOs
• Mahindra & Mahindra plans to list 10 of its businesses. These businesses are
spread across six sectors.
• The sectors include Financial Service, Infrastructure, Clean Energy, Rural,
Clean Mobility (Electric Vehicles), and Technology. Mahindra has identified
10 ‘gem’ companies under each of these sectors.

• Given below are some of the companies that will be listed on the stock
exchanges:
M&M ‘GEM’ COMPANIES TYPES OF COMPANES
Mahindra Accelo Electric Steel Processor

Bristlecone Supply-Chain Consultant
Mahindra Powerol Diesel Generator Maker
Classic Legends Private Limited Owner of Jawa Motorcycles
Mahindra Susten Clean Tech Firm
Mahindra Electric Mobility Owner of Reva Electric Car
Mahindra First Choice Wheels Used Car Sellers
• The individual contribution of these units to M&M’s overall revenue is low.

However, the current cumulative revenue of each of these ‘gems’ is more
than Rs 10,000 crore.
• Anish Shah, the CFO of M&M Group, has announced that the company expects
2-3 of its businesses to go public in the next 3 years. The other subsidiary
companies will be listed in 5-7 years.
“They (the gem companies) are positioned well; they have shown a strong mobility to
execute and deliver profits, and many of them are profitable and generating cash. Many
of them will not require more cash from the parent company to grow” – M&M CFO and
Deputy Managing Director Anish Shah.
• This is part of Mahindra’s strategic plan to ensure an 18% return on equity
(RoE) across all business units in the mid-term.
• M&M is also planning to sell its loss-making units to achieve its strategic
target. Its units such as South Korea-based SsangYong Motor Company and
Australia-based aircraft maker GippsAero Pty Ltd. are to be sold. They are
also planning to sell GenZe, a US-based electric bike startup. The group has
also announced that additional capital or other financial support will not be
provided for SsangYong.

FACTORIES
• Mahindra & Mahindra's Kandivali Unit, Auto Sector Main gate overlooking
Western Express Highway, Mumbai
Engines and transmissions

• Igatpuri, Nashik district, India
Multi-purpose units
• Bangalore, India
• Passenger cars (electric)
• Mahindra e2o
• Mahindra eVerito
Small commercial vehicles (electric)

• Mahindra eSupro
• Mahindra Treo
• Mahindra eAlfa Mini
• Chakan (Pune), India
Passenger cars
• Mahindra XUV500
• Mahindra TUV300
• Mahindra KUV100
• Mahindra Alturas G4
• Mahindra Marazzo
Small commercial vehicles

• Mahindra Maxximo
• Mahindra Supro
• Scorpio Pick-up
Large commercial vehicles

• All Mahindra Trucks and Buses
• Haridwar, India
Passenger cars
• Mahindra Scorpio
• Mahindra Bolero

• Mahindra Alfa
• Nasik, India
Passenger cars
• Mahindra Thar
• Mahindra Xylo
• Mahindra Quanto
• Mahindra Bolero
• Mahindra Verito
• Mahindra Marazzo
• Mahindra XUV300
• Partial CKD for Mahindra Roxor

• Scorpio Pick-up
• Zaheerabad, India

• Mahindra Bolero Camper
• Mahindra Tourister
• Mahindra Alfa Auto Rickshaw
• Mahindra HyAlfa Auto Rickshaw
• Mahindra Jeeto
• Mahindra Comfio
• Mahindra Jayo
Tractors
• Pyeongtaek, South Korea
• All SsangYong-Badged products sold in South Korea
• Changwon, South Korea
• Engines and parts for SsangYong products.
• Durban, South Africa
Passenger cars
• Mahindra KUV100
• Mahindra Thar
• Mahindra TUV300
• Mahindra XUV500


• Mahindra Bolero
• Mahindra Genio
• Mahindra Scorpio pick-up
Detroit, US
• Side-by-sides
• Mahindra Roxor
Tractors only
• India
• Jaipur
• Zaheerabad
• Mumbai
• Mohali
• Nagpur
• Rudrapur
• Rajkot
• Vadodara
• Amreli
• Australia
• Brisbane
• China
• Jiangling
• US
• Chattanooga, Tennessee
• Houston, Texas
• Red Bluff, California
• Bloomsburg, Pennsylvania
• Lyons, Kansas
• Chad
• Gambia
• Mali
• Nigeria
• Ghana
• Benin
• Somalia
Two-Wheelers only
• Pithampur (Indore), India

SWOT ANALYSIS
Strength:
1. Trust people are having in the brand name Mahindra motors.
2. Strong relationship with dealers
3. Number of authorize service station is in good number than that of competitors
4. Product is based on M-HAEK and CRD engine which are successfully running
onwords.
5. Most of the market is credit driven so easy finance provided by Mahindra

motors (Mahindra finance) itself and others is an edge over competitors.
6. Stylish when compared to Tata product.
7. More spacious than Tata product.
8. Safer than Tata product.
9. The size of fuel cylinder is large. Therefore to go number of times to a petrol

pump for filing.
Weaknesses:
1. Dealers are selling vehicles at different prices in a signal city.
2. Changing of original parts by a dealers.
3. Type of MRF is not having a very good claim processing system. Claim
processing is carried out only twice a week.
4. Average is less than that of Tata product.
5. Maintenance cost is high.
6. Vehicle is out of the reach middle class because initial of Mahindra sports
utility v is above 4 lakhs.
7. Rising cost of raw materials resulting in law margins. Therefore discounts cant
be offered
Opportunities:
1. Improving road infrastructure.
2. Standard of living of country people are improving day by day because of

increasing per capita income so there is a chance of spreading the business in
every nook corner of the city.
3. Lenient norms for generation of permits.
Threats:
1. Demand contraction due to market upheaval.
2. Strong presence of Tata product maruti product
AWARDS AND RECOGINITIONS
• Bombay Chamber Good Corporate Citizen Award for 2006–07.

• Business world FICCI-SEDF Corporate Social Responsibility Award 2007.
• The Brand Trust Report ranked M&M as India's 10th Most Trusted Brand in its
India Study 2014 survey (from 20,000 brands analyzed).
• Its Farm Equipment division received the Deming Prize in 2003.
• Its Farm Equipment division received the Japan Quality Medal in 2007.
• The US based Reputation Institute ranked M&M amongst the top Ten Indian
companies in its 'Global 200: The World's Best Corporate Reputations' list for
2008.
• Blue bytes News rated M&M as India's second Most Reputed Car Company
(reported in their study titled Reputation Benchmark Study) conducted for the
Auto (Cars) Sector in 2012.

CONCLUSIONS
Mahindra and Mahindra Motors has a very good market share in the state of Deoghar(Jharakhand) for
the SUV segment.
The company is offering good services, which is reflected on the satisfaction of the customer.
Majority of the customer are satisfied with the design of the vehicle.
Mahindra & Mahindra motors are providing better facilities compare with other brand.
As 67% of the respondents are satisfied that they are happy with Bolero, it satisfies that the customer
satisfaction levels are very high. If the company were to identify the pitfalls in their product and undertake
remedial measure, thus it will lead to more good word of mouth publicity.
Though majority of the customer are satisfied that the maintenance cost of Mahindra Bolero is less,
around 20% are not satisfied which may be because of comparison of Bolero with the newly launched
competing brands coming with even lower maintenance cost.
As 80% of the respondents are happy with the space availability of the Mahindra Bolero vehicle, it can
be conducted that the company has undertaken proper R&D in this aspect.
The 20% of the respondents who have answered negatively may be comparing with the vehicle in the
same category launched very recently.
REFRANCE
1. Mahindra & Mahindra' Official Website
2. WWW.Business world.com
3. WWW.Autowold.com
4. WWW. Top gear.com
5. WWW.Gaddi.com

Inplant Training Report: Name of Industry - "Mahindra and Mahindra."

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Inplant Training Report: Name of Industry - "Mahindra and Mahindra."

Uploaded by

Copyright:

Available Formats

INPLANT TRAINING REPORT

Aboli Bankar(182002) Vaishnavi Bagul (182001)

Disha Kundalwal(182010) Rutuja Sonawane(172082)

GOVERNMENT POLYTECHNIC, AURANGABAD

1. Aboli Bankar (182002)

the students of Final Year Diploma Programme in Mechanical Engineering

“Mahindra And Mahindra.”

In the partial fulfilment for the award of Diploma in MECHANICAL

Prof. U.S.Hiwarale Dr. A.V.Peshwe Prof. F.A.Khan

Guide Head of Department Principal

Inplant training is a golden opportunity for learning and self-development. We are

Aboli Bankar (182002) Vaishnavi Bagul (182001)

Disha Kundalwal(182010) Rutuja Sonawane(172082)

Sr. Contents Pg. No.

2. Objectives of the Study 04

3. History of Mahindra and Mahindra Automotive 05

4. Famous BEASTS from the Company 12

5. Mahindra Future Plans 23

8. Awards and Recognitions 29

Customer Satisfaction Strategies Followed By M&M

Customer Relationship Management

Department of Mechanical Engineering 1 Government Polytechnic, Aurangabad

INTRODUCTION OF AUTOMOBILE INDUSTRY

Department of Mechanical Engineering 2 Government Polytechnic, Aurangabad

Industry performance in 2008-09

Department of Mechanical Engineering 3 Government Polytechnic, Aurangabad

OBJECTIVES OF THE STUDY

• To gather information about customer satisfaction toward Mahindra and

• To provide suggestions, in improving the customer satisfaction and the company

Department of Mechanical Engineering 4 Government Polytechnic, Aurangabad

HSTORY OF MAHINDRA & MAHINDRA AUTOMOTIVE

M&M started its operation as a manufacturer of general-purpose utility vehicles. It

M&M partnered with companies prominent in the international market, including

Department of Mechanical Engineering 5 Government Polytechnic, Aurangabad

Mahindra CL 550 MDI, with design licensed from Jeep

Department of Mechanical Engineering 6 Government Polytechnic, Aurangabad

In November 2017, Mahindra signed a memorandum of understanding (MOU)

In February 2018, Mahindra acquired a minority stake of 22.9% percent in Carnot

In May 2018, Mahindra signed a share subscription agreement to acquire up to 10%

In June 2019, Mahindra purchased an 11.25% stake in Switzerland based agri

Department of Mechanical Engineering 7 Government Polytechnic, Aurangabad

MAHINDRA IN NORTH AMERICA

Department of Mechanical Engineering 8 Government Polytechnic, Aurangabad

LET’S DIVE INTO THE HISTORY OF THE BRAND THAT IS

1945 – M&M Is Incorporated

The foundars of M&M

1947 – The Partition

Department of Mechanical Engineering 9 Government Polytechnic, Aurangabad

1948 – There’s a lot in a name

Following the withdrawal of Muhammad, K.C. Mahindra changed the name to

1955 – The Company goes public

The Brand Goes Public

Department of Mechanical Engineering 10 Government Polytechnic, Aurangabad

1983 – The Pinnacle In Tractor Market

The Largest Selling Tractor Brand

2000 – New century, new logo

Mahindra Logo Changed

Department of Mechanical Engineering 11 Government Polytechnic, Aurangabad

FAMOUS BEASTS FROM THE COMPANY

Bolero – The Sturdy SUV

Bolero Specs, Features and Price

Department of Mechanical Engineering 12 Government Polytechnic, Aurangabad

Key Specifications of Mahindra Bolero