A Project Report

At

“TATA MOTORS”
On

“CONSUMER SURVEY ON TATA MOTORS”

Submitted by

Mr. Hem shiyal (Roll No.)

For the Partial Fulfilment of

Bachelor of Business Administration

Under the guidance of

Name of the Supervisor

Lecturer at Dr. V R Godhaniya College

BBA Department

BBA Department

Dr. V R Godhaniya B. Ed College, Porbandar

Bhakta Kavi Narsingh Mehta University, Junagadh

 A Project Report On
CONSUMER SURVEY ON TATA MOTORS

Undertaken at
TATA MOTORS

Prepared By
HEM SHIYAL

Institute
DR. V R Godhaniya B. Ed College, Porbandar

Submitted to
Bhakt Kavi Narsingh Mehta University, Junagadh
 PERSONAL INFORMATION

Name: Hem shiyal

Faculty: Bachelor of Business Administration

Semester: 4

Roll no.:

Subject: Consumer Survey

Topic: Consumer Survey on TATA MOTORS

Institute: Dr. V. R. Godhaniya B. Ed College, Porbandar.

University: Bhakt Kavi Narshinh Mehta University, Junagadh

Academic year: 2023-2024

 COMPANY DETAILS

Headquarter: India

Address: 4th Floor, Ahura Centre, 82 Mahakali Caves Road, Mumbai,

Maharashtra, 400093

Website: www.tatamotors.com

Telephone: 91 22 62407101

No of Employees: 81,811

Industry: Automotive

Ticker Symbol & TATAMOTORS (NSE)

Exchange:

Revenue (2023) $44.1B 24.2%(2023 vs 2022)

Net Income (2023) 121.1%(2023 vs 2022)

Market Cap: $31.4B

Net Profit Margin 117.0%(2023 vs 2022)

(2023)
CERTIFICATE
 DECLARATION

I, HEM SHIYAL, student of BBA, (Department of Management, V.R. Godhaniya

College, Porbandar) hereby declare that this project report on “CONSUMER
SURVEY ON TATA MOTORS.”, is a bonafide work undertaken by me.

I assure you that this work has not been previously submitted to any other university
for any examination by any student.

The work done by me is My Own Piece of Work and Authentic to the Best of My
under the guidance of Prof. NAME.

Date:

Signature:
 ACKNOWLEDGEMENT

I am student of BBA Sem-4 of Dr V.R. Godhaniya B. Ed College (Department of

Management). I am really thankful to Bhakt Kavi Narsinh Mehta University and
Institute DR. V.R. GODHANIYA, COLLEGE for giving me an Opportunity to be a
part of such kind of learning experience, which will surely enhance my knowledge and
skills.

I am grateful to PROF. NAME for his invaluable guidance and support that has been
instrumental in the completion of the project. I am also thankful to our DIRECTOR
CHITRA JUNGI for conducting industrial visit. The project has been a great
experience and the exposure, I got through this project was immense.

Hem Shiyal

(BBA SEM-4)
 PREFACE

This project report mainly focuses on identifying

“
study consumer
satisfaction towards Tata motors”

in the market. I was assigned a region porbandar in which I have to

scan the whole market doing a market research finding various
factors due to which the sale of Tata motors .For this I have
formulated a questionnaire with the help of which I can clearly
evaluate those factors qualitatively and can come to a conclusion. In
this questionnaire the retailers were asked questions. The major
finding of this research is consumers at is faction and trade response
for Tata motors. Also some recommendations are suggested to the
organizati on which I think would be beneficial to the organization to
get back its lost customers. It can be achieved by coming out with
some schemes for the customers which could benefit the customers in
monetary form..During this whole training I got lot of experience and
came to know about the management practices in real that how it
differs from those of theoretical knowledge and the practically in the
real life.
 INDEX

SR NO. CONTENT PAGE NO.

1 GENERAL INFORMATION OF COMPANY

2 CONSUMER SATISFACTION SURVEY

3 CONCLUSION

4 SUGGESTIONS

5 BIBLIOGRAPHY

.
1. GENERAL INFORMATION
 INDEX

SR NO. PARTICULAR PAGE NO.

1. INTRODUCTION

2. HISTORY

3. VISION

4. MISSION
 INTRODUCTION

Tata Motors Limited (TML), a $42 billion organisation, is India’s

largest automobile company and is a leading global manufacturer
of cars, utility vehicles, buses, trucks and defence vehicles.
Incorporated in India in the year 1945, Tata Motors is a part of
the over $100 billion Tata Group founded by Jamsetji Tata in
1868. Recognised for its world-class quality, originality,
engineering and design excellence, the Company is on the path of
shaping the future of mobility in India. Sustainability and the
spirit of ‘giving back to society’ is our guiding philosophy and
good corporate citizenship is strongly embedded in our DNA.

With a large global footprint, the Company has consolidated its

position as the Tata Motors Group through mergers and
acquisitions. It has a network of 76 subsidiaries in India and
internationally, which provide a host of engineering and
automotive solutions.

Some of the world’s most iconic brands, including Jaguar Land

Rover in the UK and Tata Daewoo in South Korea form part of
the automotive operations of the Group.
 HISTORY OF TATA
MOTOR

Tata Motors was established in 1945 as Tata Engineering and Locomotive Co.
Ltd. to manufacture locomotives and other engineering products. It is India's
largest automobile company, with standalone revenues of Rs. 25,660.79 crores
(USD 5.5 billion) in 2008–09. It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles with winning products in
the compact, midsize car and utility vehicle segments. The company is the
world's fourth largest truck manufacturer, and the world's second largest bus
manufacturer.

The company's 23,000 employees are guided by the vision to be 'best in the
manner in which they operate best in the products they deliver and best in their
value system and ethics.'

Tata Motors' presence indeed cuts across the length and breadth of India. Over 4
million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The
company's manufacturing base in India is spread across Jamshedpur
(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat
in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat
powertrains. The company is establishing a new plant at Sanand (Gujarat). The
company's dealership, sales, services and spare parts network comprises over
3500 touch points; Tata Motors also distributes and markets Fiat branded cars in
India.
ABOUT TATA MOTOR

GOAL OF TATA MOTOR

 VISION
The vision of Tata Motors is to become the most aspirational India auto
brand consistently winning, by

 Delivering superior financial returns

 driving customer expectation, and
 Exceeding customer expectations, and
 creating a highly engaged work force
 and to be a world clase corporate constantly furthering
the interest of all its stakeholder

MISSION

 To deliver value through our products and services and to be the most
trusted global network for our customers and suppliers.
 To be a responsible value-creation partner for all stakeholders.
 To innovate mobility solutions with a passion to enhance the quality
of life.