Product Management

1. Define the product and distinguish between goods and services and
how they relate to the goods, and services continuum.
2. Give the 3 common classification schemes for sought product that
divides consumer goods and services into 3 groups based on
consumer buying behavior and illustrate samples of these
categories together with unsought classification.

Situational Analysis
1. Marketing Strategy
2. Describe the strategy you would recommend for extending the line
as well as new product.