Facebook

Case Study

Preamble to
Dr. Rasha hussien

Made by
Nariman solaih
Sarah Ezzat
Shoukry Ibrahim
Suzan Gaber
Hanan Mohamed
Q2-18 Is Facebook’s mission statement market oriented? Explain.
Facebook’s mission statement is market oriented because: A market-oriented mission statement
is a mission for satisfying customer needs and the mission should focus on customers and the
customer experience as the face book mission is “to give people the power to share and make the
world more open and connected”
So face book does not express themselves as an online social network, but their mission focusing
on: people and satisfying their needs which are connecting with others Facebook’s mission is to
give people the power to share and make the world more open and connected “Their mission
focused on People and the use of Facebook to stay connected with friends and family, to
discover what’s going on in the world, and to share and express what matters to them. It also
emphasized company’s strengths by making the word more open and connected and explained
how it intends to win by offering one platform to connect users from all over the world it outlines
not only the basic need but also it highlights how it differs from other competitors and clearly
stating its strengthens “connecting and sharing”. As well as clarifying future objective that
includes long term customer empowering methodology.

Q2-19 How is Facebook’s strategy driven by its mission?

As face book governed by its mission to connect people around the world, it adopted different
growth &down-seizing techniques. As an example: its multi app strategy, acquiring Instagram
and WhatsApp (market development) increasing its base of customers by keeping these products
independent. Developing Creative lab (product development), giving customers a good reasons
to connect and engage more through these acquisitions and techniques, as well as focusing on its
main mission, in the last decade, there have been growth and progress toward a bigger better
network. It was necessary to customize the Facebook experience for every user. This is a
necessary step in ensuring the longevity of Facebook. The shift to a more individualized
experience-made Facebook a success again.

Q2-20 Is it wise for Facebook to give away it technology for free? Why or why
not?
Yes, because it is technology application and not software program that should be to sell, it made
to make all the people connected to each other it is difficult to sell it to all the people so if it was
by money not all the people will buy it. It wants to stay focused on its mission, away from
further diversifying its portfolio, if it sells its techniques it will enter new market and that
contradicts with its primary mission now as it already knows it entered lost time While Sharing
Facebook's code (it’s "stack," and occasionally its hardware designs) accelerates innovation in
the world. And that helps others move faster. Because Facebook isn't a software company, it

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faces no competitive threat by doing this. Instead, the value accrues back to them. Users can
build apps more quickly and Facebook can benefit from the improvements that others make to
their code. Embracing open source means that Facebook just writes better software in the first
place. If the company knows something will be open from the start, it just builds it better so that
it can be more accessible and dependable because it's going to be used in the outside world. This
makes it more valuable internally as well. Open source provides opportunities to share
challenges. It attracts the interest of people who want to work on these challenges, and as a result
it helps improve the quality of the company's staff. Facebook connects more than a billion people
every day, and they can only do this because of open source. Yes it’s wise to give its technology
for free.

Q2-21 As it moves forward in fulfilling its mission, what challenges does

Facebook face in the future?
I think the main challenge that Facebook faces as it moves forward:
a) The regulations that takes away the company time advantage and access advantage as
exemplified in the server it developed parallel to the telecom network which was more expensive
and inefficient
B) Saturation in its major cash cow item which is advertisement so it should invest more to
create another profitable item
C)it’s big base of customers, it is a big challenge to keep such a big base while trying to
expand.it might lose a percentage in such process so it should be very focused in customer
engagement to create its big loyal long term base.