MANAGEMENT INFORMATION SYSTEMS

PROJECT- AMAZON

INTRODUCTION

The company chosen by our team is Amazon Inc. Management information

systems aids organization and its system to integrate in an effective and efficient
manner to bring out the synergy between the interactions of the people and
information systems. MIS facilitates management decisions at the strategic and
operational levels of an organization.

Amazon.com, Inc is an American multinational technology company based

in Seattle, Washington, which focuses on e-commerce, cloud computing, digital
streaming, and artificial intelligence. It is considered one of the Big Five
companies in the U.S. information technology industry, along with Google, Apple,
Microsoft, and Facebook. The company has been referred to as "one of the most
influential economic and cultural forces in the world", as well as the world's most
valuable brand.

Emerging as an American multinational E-commerce co, Amazon has turned

out to be leading online retailer co and offering cloud computing services. Two
technologies driving the growth of Amazon has been the integration of Customer
relationship management and Information management to the overall business
strategy.
SCOPE
MIS practices in place for Amazon throughout its value chain activities.
Assessment of technology, process and the systems that Amazon uses right from
the initiation of the end-user with the website till the payment and delivery model
is being selected.

Amazon uses Management Information System in enhancing its customer

relationship management by integrating its logistics information like delivery
tracking and customer information.

The enterprise resource management system is integrated with its human resource,
logistics and accounting functions.

Its investment in automation of it’s warehouse contributed to huge success in the

year 2004. Amazon is now testing drones to deliver packages as they are faster and
cheaper than delivery cost.

The scope of the study is to determine how effectively Amazon uses its
Management Information Systems, how these systems are interconnected with
different fields like operations, finance and E-commerce marketing and how
Amazon uses Management information systems as a vibrant tool in attaining
competitive advantage through efficient management and acquisition of
information.