6/29/2021

6/29/2021
Data Collection and Data
Management
Assignment 2 - Data Collection Plan
Professor – Dr. Mina Labib

Created By - Nikhil Kurmi / 100813336

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Table of Contents
Background...........................................................................................................................................................2
Organization’s Problem.........................................................................................................................................2
Company’s Data Plan Overview............................................................................................................................2
Data Collection Sources.........................................................................................................................................2
Data Collection Plan..............................................................................................................................................4

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Background:

 Flipkart is an Indian e-Commerce company, it’s headquarter is in Bangalore, Karnataka, India and
incorporated in Singapore as a private limited company.
 Company is founded by Sachin Bansal and Binny Bansal in the year 2007, both are the alumni of Indian
Institute of Technology, Delhi
 The company initially focused on selling books online before expanding their inventory into other
products categories such as fashion, home essentials, consumer electronics, groceries, and lifestyle
products.
 Flipkart as of now only serves in India.
 Flipkart is an Indian Company and personally I have been using from a long time, moreover, its widely
popular across India. Researching on Flipkart would be interesting and as well as I will get to know
about its market pattern and its business strategy.

Organization’s Problem:
Since the outbreak of Covid-19 pandemic Flipkart is facing problems like:
1. Due to continuous lockdown in various parts of India, delivery of products, manufacturing of goods
and operations in warehouse has halted resulting into loss of time and money.
2. Company has seen an increase in cart abandonment on the website.
3. Due to increase in website traffic, customers are facing inconvenience and its taking more time to
resolve the queries.
4. Delay in deliveries of goods and daily needs is leading to more order cancellations and is impacting
the company values.

Company’s Data Plan Overview:

 Region Wise order demand data
 Customer interaction data on website
 Shipment data
 State wise lockdown policies for the businesses data.

Data Collection Sources: Data would be collected from external and internal sources for the
comprehensive analysis of the business problem and to resolve the problems in effective manner.

Public Sector:
 Flipkart user surveys
 Company will reach out the state governments for special permissions to operate in covid zone to
maximize the sales and profits
 Will collect data of the registered sells for more genuine products and quality assessment.
 Unstructured data generated from social media platforms, websites and apps.
 Trending hotspots in the various regions to build and train the AI models for better recommendations
to the user.

Process Capability –

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  Data collected from government would be legit and company can trust the process. Also real time
user surveys and reviews would be first hand data which will give direct insights of the customers, as
well as data from registered sellers of flipkart would be authentic and genuine as they have to abide
by the companies policies and ethics.
 As Flipkart uses its own Flipkart Data Platform to ingest the data for sentiment analysis, real time
data streaming, text mining and exploratory data analysis, which shows tremendous capability to
handle the problem effectively.

Stability –
 Flipkart Data Platform works on top of Hadoop and tech stack comprises of such as HDFS, Hive,
Yarn, Spark and other API services supporting the meta layer data. Also FDP can be broken into
following configuration:
1. Ingestion System
2. Batch Data Processing
3. Real time Processing System
4. Report Visualization
5. Query Platform
Above structure of Flipkart data processing with coherence of CAP provides complete stability and
improved efficiency in the data.

Predicting Outcome –
 Improvised data collection plan will result in better results and quality data analysis to further
enhance the Flipkart business solutions.

Private Sector:
 Data from within the organization is crucial in performance of the company, flipkart would collect
the employee surveys.
 Employees churn data
 Data from issued laptops and other gadgets.
 Employees learning rate and performances

Process Capability – Internal data collected will help company to analyse the capability of skills with
current market demand. Also it will help them to hire potential candidate those who are fit for the role and as
per the current business problem and market demand.

Stability – As the data would be collected within the organization and it would be processed under the
Flipkart Data Platform , it can be accounted for stability.

Predicting outcomes - Internal data will provide crucial information regarding the employees skills and
performance which will help the company to upscale the employees and make them fit for the role.

Data Collection Plan

Measure Data Operational Stratification Sampling Who and Private Six
Title Type Definition factors (By Notes (Time How and Public Sigma
(Continu Who/What/Wh Frame, etc) (Person data Format
ous or ere/When) Responsib source
Discrete le and related to
) method your
check organizati
sheet) onal

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 problem
Employee Discrete Employees surveys -By Supervisor By the end of Human Private PowerBi
s Surveys should be conducted -Collecting the quarter, Resource Data Dashboar
every quarter to responses Sampling of Team will Source ds
identify the pain -Companies required teams f
points and issues in database to analyse the
the management. -Quarterly issues

Shipping Continu Shipment of goods to -By Logistics -Sample all the Logistics Public PowerBI
Data ous the customers and team delayed Manager Data Dashboar
from manufactures to -Before the deliveries and will ds
identify the loopholes season sales and cancelled
in delivery system to every at the start orders due to
minimize the delivery of every month late processing
time and avoid late of inbound and and shipping of
deliveries outbound logistic last four
-Logistics teams months
records
- To collect data
about the late
deliveries and
delayed
processing of
shipment both
from warehouse
and logistics.
Cart Continu Once the customer has -Artificial Collecting all Data Private PowerBi
Abandon ous added product to cart Intelligence the data related Analyst Data Dashboar
ment but didn’t make it Team to cart will ds
through the purchase, - Average order abandonment analyse
cart funnelling needs value, Cart of all categories the
to be done to identify abandonment -Last 2 months loophole
the problems faced by rate on the
the customer, so that - From website recommen
AI models can be and applications dations of
trained according to - Every Month AI team.
customer preferences
Customer Discrete Customer services, -By CRM Sampling of CRM Public PowerBI
service and flexibility of the -Customer last three Team Data Dashboar
records team to attend the feedbacks, months Source ds
customers and their ratings, queries customer
queries. Also the raised to the interaction
satisfaction rating upper records
given by customer for management
every interaction to -from telephonic
analyse the efficacy of conversations,
the Customer service website and
team. application
chatting service
- Every two
months
Region Continu Sale records of -By Sales Data collection Sales Private PowerBI
wise sales ous seasons and off season Analyst of financial Analyst Data Dashboar
of low performing -All the sales quarters and Source ds
regions to analyse the record of poor season sales
poor performance of performing
sales. products
-Every month
-By region
-Data on the

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 basis of seasons
and yearly sales
Data Numeric Data Analyst would -Collecting state Every month Junior Public PowerBI
from al collect the data from wise lockdown updated Data Data Dashboar
Governm continuo every region, and norms and guidelines and Analyst Source ds
ent us sought the necessary business SOP would be
sources permissions. exemptions recorded and
-Every month analysed by
-Guidelines for Data Analyst
operations of Team
warehouse and
manufacturer
-Data Analyst
E- Text – Data which will be -By Flipkart Sampling Data Private PowerBI
commerc continuo collected from Data Platform every month collection data of Dashboar
e data us website, application, - Orders demand data up to next team will Flipkart ds
social media ads and and supply data financial year collect
campaigns - Website and from all
application sources of
crashing on company
season sales operations
data
- Every week

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