Project Report

(Submitted for the Degree of B.Com (Hons.) 6th semester

At Sree Chaitanya Mahavidyalaya under West Bengal State University)

Title of the Project

"A STUDY OF PERFORMANCE SBI LIFE INSURANCE"
Month & Year of Submission
(June, 2021)

Submitted by
(Karibul Mondal)
Registration No. 1401812300144
Roll No. 18060094

Supervised by
Sri. Saikat Dutta
Department of Commerce
Sree Chaitanya Mahavidyalaya

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 CONTENTS

Chapter Chapter Name Page No.

1 Introduction 03
2 OBJECTIVES OF 04
THE Research

3 REVIEW OF 05
LITERATURE

4 RESEARCH 05
METHODOLOG
Y

5 DATA SOURCES 05
6 ANALYSIS 06-09

7 FINDINGS 09
8 BIBLIOGRAPH 10
Y/REFERENCES

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1. INTRODUCTION
State Bank of India (SBI) is the largest commercial bank in terms of assets, deposits, branches,
customers, and employees. It is also the largest mortgage lender in the country. As on September
30, 2020, the bank has a deposit base of over Rs. 34 lakh crore with CASA ratio of more than
45% and advances of nearly Rs. 24 lakh crore. SBI commands a market share of a little over 34%
in home loans and about 32% in the auto loans segment. The Bank has the largest network of
almost 22,300 branches in India with an ATM / CDM network of close to 58,800 and total BC
outlets of more than 66,500.

SBI Life Insurance ('SBI Life' / 'The Company'), one of the most trusted life insurance
companies in India, was incorporated in October 2000 and is registered with the Insurance
Regulatory and Development Authority of India (IRDAI) in March 2001.

SBI Life strives to make insurance accessible to all, with its extensive presence across the
country through its 947 offices, 17,464 employees, a large and productive individual agent
network of about 170,096 agents, 57 corporate agents, a widespread bancassurance network of
14 partners, more than 28,000 partner branches, 107 brokers and other insurance marketing
firms.

Listed on the Bombay Stock Exchange ('BSE') and the National Stock Exchange ('NSE'), the
company has an authorized capital of Rs. 20.0 billion and a paid up capital of Rs. 10.0 billion.
The AuM is Rs. 2,208.7 billion.

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2. OBJECTIVES OF THE Research
The main objective why the company was created is to offer clients insurance policies and long
term care that are very affordable. The company ensures that they are able to give life insurance
that suits the financial status of every individual. Aside from that, they also want to give services
that can easily be accessed. Because of the advancement of technology, internet is now
accessible to everyone. SBI Life Insurance Company offers its services online for easy access of
their clients. Clients should login to their company site and right away clients can avail the
complete services the company. They also have round the clock customer support. This is to
ensure that they are able to give assistance to their clients anytime needed.

To enumerate the services that the company offers, some of them are as follows:

Life Insurance Services: Claims processing, New admission processing, Administration of

policies, Tracking of premium, Administration of insurance advisors Property Insurance
Services Casualty Insurance Services: Administration of recent policies, New business
administration, Claims processing, Premium processing Health Insurance Services: New
business administration, Current policies, Claims processing.

These are the primary insurance services that SBI Life Insurance offers. Though a few
companies encounter some problems in their business, this company still manages to provide
excellent insurance services to its clients. Despite of some failures, still it is one of the best
insurance companies in India that is widely trusted by the residents. The company continues to
offer outstanding services to its clients at very fair rate.

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3. REVIEW OF LITERATURE

SBI Life Smart Scholar is a non-participating child unit-linked insurance plan that comes with
the death benefit, maturity benefit as well as tax benefit. The objective of the Smart Scholar
insurance plan is to offer myriad coverages to secure the future of the insured child even in the
absence of its parents. The SBI Smart Scholar plan is a unique child plan that combines the
benefit of insurance with investment. The plan guarantees the lump sum amount at the maturity
of the policy and a waiver on the premium in case of an eventuality.

4. RESEARCH METHODOLOGY

Research Methodology is way to systematically solve the research problem. In it we study the
various steps that are generally adopted by a researcher in studying his research problem along
with logic behind them .We also need to understand the assumption underlying various
techniques and procedures will be applicable to certain problems and other will not. So it is
necessary for us to design methodology for the problem as it differs from problem. So research
methodology is not only method research but also logic behind the methods we use in context of
our research study and explain why we are using a particular method or technique and why we
are not using others so that research results are capable of being evaluated. Marketing research
is the systematic design, collection, analysis and reporting of data and findings relevant to
specific marketing situation facing the company.

5. DATA SOURCES:
I have gathered secondary data. Secondary data are the data, which already exists and were
collected for some other purpose or for similar previous studies . All data is available on the
STATE BANK OF INDIA website.

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6. . ANALYSIS:

INDICATOR VALUE ANALYSIS

Score is 59.0, stock is technically neutral. Stocks with

score above 70 are considered as technically Strong
and below 35 are considered weak.

The Trendlyne Momentum Score combines over 20

Trendlyne Momentum Score
59
key technical indicators to calculate the stock's
technical strength in the market. The momentum score
is recalculated at the end of trading day between 5pm
and 7pm on most days.

Score is 69.5, stock is technically neutral w.r.t to

market. This score implies that 30.5% of the stocks
Normalized Momentum Score 69.5%
have higher score than SBI Life Insurance Company
Ltd.

RSI is mid-range
RSI(14) 52.4 RSI is 52.4, RSI below 30 is considered oversold and

above 70 overbought

MFI is mid-range

MFI 59.5 MFI is 59.5, MFI below 30 is considered oversold and

above 70 overbought

MACD(12, 26, 9) 7.7 MACD above Center

MACD is above its Center Line, but below signal

MACD Signal 9.7
line.

ATR 21.8

ADX 25.2

ROC(21) 1.4

ROC(125) 14.8

Last Updated: 18 Jun 2021, 03:31p.m. (IST)

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SBI LIFE INSURANCE COMPANY LTD. SMA/EMA (MOVING AVERAGE)
ANALYSIS
INDICATOR VALUE ANALYSIS

Trading above 30 Day SMA since 59 days (since Apr

30 Day SMA 982.0
22, 2021)

Trading above 50 Day SMA since 69 days (since Apr

50 Day SMA 959.5
12, 2021)

Trading above 100 Day SMA since 69 days (since

100 Day SMA 923.0
Apr 12, 2021)

Trading above 200 Day SMA since 284 days (since

200 Day SMA 883.3
Sep 09, 2020)

● SBI Life Insurance Company Ltd. is trading above all available SMAs

VALUE ANALYSIS
INDICATOR
20 Day EMA 982.5

50 Day EMA 961.7

100 Day EMA 932.2

200 Day EMA 883.6

SBI LIFE INSURANCE COMPANY LTD. PRICE CHANGE ANALYSIS

Over 1 Week

-5.55 (-0.56%)

LH

956.81003.9

Over 1 Month

14.10 (1.46%)

LH

956.81007

Over 3 Months

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 92.10 (10.34%)

LH

8401044.7

Over 6 Months

124.20 (14.47%)

LH

8251044.7

Over 1 Year

210.95 (27.34%)

LH

755.31044.7

Over 3 Years

311.30 (46.4%)

LH

4851044.7

● SBI Life Insurance Company Ltd. has gained 30.1% from 52 week low of 755.3
● SBI Life Insurance Company Ltd. made 52 week low on Oct 29, 2020
● SBI Life Insurance Company Ltd. made 52 week high on May 07, 2021
SBI Life Insurance Company... Volume Analysis

Traded and Delivery Volume Analysis

Graph View

Volume Delivery (%)18 Jun, 2021Week Avg .Month Avg.6M Avg.0400k800k1 200k1 600k2
000k2 400k2 800k3 200k3 600k024488163240566472

NSE+BSE Traded Volume

Combined Delivery Volume

Combined Delivery Volume %

View Detailed Delivery Volume Analysis

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SBI LIFE INSURANCE COMPANY LTD. PIVOT LEVEL
Pivot 984.33

R1 991.67 S1 975.97

R2 1000.03 S2 968.63

R3 1007.37 S3 960.27

SBI LIFE INSURANCE COMPANY LTD. BETA

1 Month 0.01 3 Months 0.54

1 Year 0.57 3 Years 0.76

*Nifty 50 beta is considered as 1

7. FINDINGS:
Findings During my project I have found out various things by which I have learned
a lot. As insurance is one of the toughest sectors in business world and we are the dream sellers
in the industry because we never give the customers return in that very day we are assuring some
amount so its all about faith on we people which customers are suppose to do. General View

(1) Promotional tools which are being used are not so much effective.

(2) Customers are much more relying upon LIC.

(3) Less customer awareness regarding SBI LIFE Insurance.

(4) It still not penetrates in rural area.

(5) Product variety is very less.

(6) All products are not attractive to the customers so that kind of products are very hard to sale.

(7) Investment plans are very less, that’s why people are not accepting the products.

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8 BIBLIOGRAPHY/REFERENCES:

http://www.sbilife.co.in/sbilife/content

http://www.moneycontrol.com

news-topic/SBI – life - insurance - Magazines: The Times of India The Economic Times Fri,23
Dec 2012 Business-standard Finance » News » Insurance Priya Nair Mumbai November 28,
2012 Newspaper : Hindustan Times Live Hindustan Wed,04 Jan 2013 Books: IC – 33 LIFE
INSURANCE (IRDA) Life Insurance bema Pathak Umesh Chandra , Bharati Insurance
Department, Insurance Institute of India- 2007 IC – 33 LIFE INSURANCE (IRDA) Life
Insurance Chandra S.Bala Insurance Institute of India-2008 Management Paradise SBI Life
Insurance - January 11th, 2008.

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 Declaration by the Student

I hereby declare that the Project Work with the title (in block letters) " A STUDY OF
PERFORMANCE SBI LIFE INSURANCE " submitted by me for the partial fulfillment of
the degree of B.Com (Hons.) at Sree Chaitanya Mahavidyalaya under the West Bengal State
University, Barasat, is my original work and has not been submitted earlier to any other
University / Institution for the fulfillment of the requirement for any course of study. I also
declare that no chapter of this manuscript in whole or part has been incorporated in this report
from any earlier work done by others or by me. However, extracts of any literature which has
been used for this report are duly acknowledged providing details of such literature in
references.

Place: Nahata Signature: KaribulMondal

Date: Name: Karibul Mondal
Address: Nahata

Registration No. 140181230014

Roll No. 18060094

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