Professional Documents
Culture Documents
Gender Differences in The Relational and Collective Bases For Trust
Gender Differences in The Relational and Collective Bases For Trust
Gender Differences in The Relational and Collective Bases For Trust
A variety of research suggests that men and women differ in their interdependent orientation:
whereas women tend to be more relationally interdependent, men tend to be more collectively
interdependent (e.g. Gabriel & Gardner, 1999). The current study sought to investigate
differences in interdependence within the domain of trust. In particular, the authors predicted
that men would tend to trust individuals based on whether or not they shared group
memberships. On the other hand, women were predicted to trust those who shared direct or
indirect relationship connections. Results from an online trust-dilemma game supported these
predictions. Implications for our understanding of the impact of gender on social identity and
self-representation are discussed.
M E N and women differ. Such a statement Although it is clear that gender impacts a
would strike most people as intuitively obvious. variety of domains, recent research is beginning
That gender differences are believed to be rela- to uncover some of the specific psychological
tively ubiquitous is underscored by the fact that foundations of how men and women differ. One
the topic is well-picked fodder for popular primary area of interest is self-representation.
culture and the entertainment media; gender For example, in a review of the literature Cross
conflicts are often explored in sitcoms, reality and Madson (1997) proposed that a number of
TV shows, comedic and dramatic movies, and
stand-up comedy. However, results from
psychological research indicate that there may Author’s note
be some basis for the widespread belief that Address correspondence to William W.
men and women differ. Empirical evidence Maddux, Dispute Resolution Research Center,
suggests that gender differences exist across a Kellogg School of Management,
variety of psychological domains, including Northwestern University, 2001 Sheridan Rd.,
emotion, cognition, behavior, and language use Evanston, IL 60208, USA
(for a review, see Deaux, 1998). [email: w-maddux@kellogg.northwestern.edu]
160
05 Maddux (bc-s) 29/3/05 1:53 pm Page 161
have also been shown to be particularly salient these differences should also manifest them-
for individuals from East Asian cultures (Markus selves in situations where men and women must
& Kitayama, 1991), to date there is little research decide whether or not to trust other people,
on the similarities of the interdependent self- particularly strangers. Although the concept of
construals of Western and East Asian women; trust has always been an integral aspect of
however, there is evidence for some overlap, research in social psychology, there has been a
specifically concerning emotional relatedness recent resurgence of interest in trust as a
with significant others (Kashima et al., 1995). central psychological construct. Of particular
However, other areas of potential overlap interest to social psychologists is the role of
remain unexplored, and it remains to be seen trust in contexts and institutions where partici-
whether universal gender differences exist in pants must decide whether or not to cooperate
other psychological domains relevant to self-con- with others with whom they have no personal
struals. knowledge or history of interpersonal relation-
The way in which one construes the self is of ship. Such ‘depersonalized trust’ is essential for
importance primarily because of the tremen- the creation and maintenance of many forms of
dous influence that the self has on a host of economic exchange, organizations, and social
psychological processes. The self has been and political institutions.
shown to be a major organizing factor for the There are at least two possible bases for
type of thoughts we have about ourselves and trusting strangers. First of all, shared category
others, what information we pay attention to membership may become a basis for deperson-
and what information we ignore, how we alized trust (Brewer, 1981; Buchan, Croson, &
feel about and evaluate ourselves, with whom Dawes, 2002; Macy & Skvoretz, 1998; Yamagishi
we choose to compare ourselves, and how we & Kiyonari, 2000). As a consequence of shifting
choose to present ourselves to others (for a psychologically from the personal to the collec-
review, see Baumeister, 1998). Thus, whether tive level of identity, one may be less likely to
one’s dominant self-construal is independent or distinguish the interests of other ingroup
interdependent, or whether one’s salient social members from those of oneself, leading to
self tends to involve relationships or collective increasing trust toward fellow ingroup members.
memberships, these construals of self have the Hence, simply knowing that an otherwise
potential to have a great impact on how we deal unknown person is a member of a salient
with almost any type of situation in daily life. ingroup may be sufficient to engender trust as
Overall, then, there is growing evidence that a default assumption. A second route involves
gender differences impact the way in which sharing a network of interpersonal relations
people feel a sense of interdependence with with others. Individuals may trust others if they
others and define their ingroups. Compared to know (or believe) that they are directly or indi-
men, women place more emphasis on relation- rectly connected to each other through mutual
ships and interpersonal connections, while men friendships or acquaintances (Coleman, 1990).
are more likely to emphasize more depersonal- In other words, we may trust a stranger if we
ized group memberships and the importance believe that the person is potentially a member
of group identity. Importantly, these gender of a generalized exchange network of relation-
differences in interdependence have been ships (Yamagishi & Yamagishi, 1994).
shown to impact a variety of psychological vari- Given these distinctions in the basis for
ables, including self-representation, selective depersonalized trust, if men are more collec-
memory, and group attachment. tively interdependent than women, men should
be more likely to trust individuals who share
ingroup membership, regardless of personal
Consequences for depersonalized trust relationship connections. By contrast, if women
If there are indeed reliable gender differences are more relationally interdependent, then
in relational and collective interdependence, women should tend to trust individuals who are
161
05 Maddux (bc-s) 29/3/05 1:53 pm Page 162
162
05 Maddux (bc-s) 29/3/05 1:53 pm Page 163
163
05 Maddux (bc-s) 29/3/05 1:53 pm Page 164
that their final payment was to be based on the $3, or taking whatever amount the allocator
amount of money they received (or kept) had given them. This yes/no decision was our
during this decision-making task. The instruc- behavioral measure of whether participants
tions indicated that each participant would only trusted the target individuals or not. Following
know one thing about the other person—the the decision trial, participants were asked three
university he or she was attending. follow-up questions. First, participants were
The computer then paused and the instruc- asked, ‘To what extent did you trust the alloca-
tions indicated that it was randomly being tor to make a decision that was favorable to
determined which person would play the role you?’ (1 did not trust at all, 5 completely trusted ).
of allocator, and which person would be the Next participants were asked, ‘How much
recipient. However, the computer always money do you think the allocator gave you?’
assigned participants to the role of the Participants were asked to enter an amount in
recipient, while the ficticious partner was always US dollars, from $0 to $11. Finally, as a manipu-
assigned the role of allocator. The instructions lation check to insure participants were paying
explained that the recipient had to choose attention to the instructions, participants were
between two options in the game: the exit asked to ‘please indicate what university the
option of a ‘sure thing’ (receiving US$3 from previous allocator was from’. The computer
the experimenter), or the option of taking then provided two options: Ohio State or
whatever money the allocator decided to give another university. Participants were asked to
him/her. The instructions also indicated that mark the correct response.
this choice had to be made before the other Following completion of the first trial, the
partner’s choice was disclosed. In reality, of instructions stated that there were to be two
course, the allocator never made a decision. We more decision trials. Participants were told that
were simply interested in whether participants their final payment would be based on the
chose to take this unknown allocation of decision made on one trial, and that this critical
money, or whether they took the sure thing. trial would be randomly selected at the end of
Thus, the decision to accept the allocator’s the experimental session. This was done in
allotment involved giving up $3, with the risk of order to motivate participants to maximize
winding up with less (or no) money allocation.3 their possible reward for each trial indepen-
The computer paused while the instructions dently of the others. The choice paradigm was
indicated that the participant’s partner was then repeated over two more trials. All partici-
now being chosen, then randomly selected pants performed one trial for each target type,
either an ingroup target, a potential relation- i.e. once with an ingroup target, once with a
ship target, or an outgroup target. If the potential relationship target, and once with an
computer selected the ingroup target, the outgroup target, with the order varied
instructions indicated that the allocator was a randomly across participants. Following each
student from Ohio State. If the potential decision trial, participants were again asked to
relationship target was chosen, the computer indicate their trust for the target, the amount of
indicated that the allocator was from another money allocated by the target, and the alloca-
university, but that our records indicated that tor’s university.
this was a university at which the participant After these questions, the computer indi-
had an acquaintance. If the outgroup target was cated that one trial would be randomly selected
chosen, the computer said that the allocator and that participants would receive payment
was from another university, and that our based on the outcome of that trial. However,
records indicated that the participant did not the computer always chose the second decision
know anyone at that university.4 trial as a basis for payment. Participants were
Once the allocator target was chosen and paid the $3 if they had chosen the sure-thing
identified, participants were instructed to make option on trial 2, and they were paid $4 if they
their choice, either the sure-thing payment of had chosen to forgo the sure thing and take the
164
05 Maddux (bc-s) 29/3/05 1:53 pm Page 165
partner’s allocation. Following payment, favor of the allocator’s decision for any of the
participants were probed for suspicions about three targets (ingroup target: men = 88%,
the cover story, debriefed about the true nature women = 90%; relationship target: men = 84%,
of the experiment, and thanked for taking part. women = 82%; outgroup target: men = 73%,
women = 77%, all ps > .22).
However, results on the trust ratings and
Results and discussion expectations of monetary awards did support
Online decisions predictions. A 2 (version of interdependent
Initial analyses were carried out on partici- prime) ⫻ 2 (gender) ⫻ 3 (target type), mixed-
pants’ decisions for each of the three different factorial analysis of variance (ANOVA) was
target allocators. These decisions were sub- conducted on trust ratings, with target as a
jected to several successive nonparametric within-subjects variable, and participant gender
analyses to compare targets.5 An initial and type of prime as between-subjects variables.
Cochran’s Q test indicated that participants’ The results indicated a main effect for target
decisions whether to accept the allocator’s type (F(2, 496) = 33.70, p < .001, 2 = .328), such
division of the money differed significantly that most trust was shown toward the ingroup
across the three target conditions, with partici- member, and least trust toward the outgroup
pants taking the ingroup target’s allocation member, consistent with the pattern of choice
89% of the time, the relationship target’s decisions. However, this main effect was quali-
allocation 83% of the time, and outgroup fied by a significant two-way interaction between
target’s allocation 75% of the time (Q(2) = target type and gender (F(2, 278) = 4.80, p =
20.15, p < .001). .009, 2 = .033).6
Individual McNemar tests on the compari- A series of pair-wise comparisons was carried
sons for specific targets showed that compared out to decompose the differences in trust
to the ingroup target, participants were less toward specific targets. Within-gender compari-
likely to accept the allocator’s decision and sons indicated that men trusted the ingroup
more likely to take the sure thing for the target significantly more than both the poten-
relationship target (2(143) = 4.53, p = .035), tial relationship target (F(1, 76) = 33.61,
and for the outgroup target (2(143) = 16.69, p < .001, 2 = .301), and the outgroup target
p < .001). In addition, participants were also (F(1, 76) = 44.45, p < .001, 2 = .353), while
significantly less likely to accept the allocator’s there was no significant difference in trust for
decision and more likely to take the sure thing the potential relationship target compared to
for the outgroup target compared to the the outgroup target (p > .46). Thus, men
relationship target (2(143) = 4.70, p = .030). trusted ingroup members more than outgroup
These results indicate that participants were members.
most willing to give up the sure-thing option However, for women, trust was greater
when the target was an ingroup member, less toward the ingroup target than the outgroup
likely with the potential relationship target, and target (F(1, 65) = 24.91, p < .001, 2 = .277), but
least likely when the target was an outgroup women also trusted the potential relationship
member. Thus, willingness to forgo a sure thing target more than the outgroup target (F(1, 65)
in favor of an allocation from an unknown = 8.97, p = .004, 2 = .121). There was no differ-
person was clearly sensitive to both types of ence in trust for the ingroup target and poten-
information; that is, whether the target was an tial relationship target for women (p > .25).
ingroup or outgroup member and whether the Thus, women trusted the ingroup target and
target was potentially part of an indirect the potential relationship target more than the
relationship network. However, contrar y to outgroup target.
expectations, this decision was not affected by Cross-gender comparisons indicated no
gender; men and women did not differ in their differences in trust toward the ingroup and
likelihood of forgoing the sure thing option in outgroup targets (ps > 21). However, women
165
05 Maddux (bc-s) 29/3/05 1:53 pm Page 166
were significantly more trusting of the potential ANOVA was conducted on these data, with
relationship target than were men (F(1, 141) = target as a within-subjects variable, and partici-
11.16, p = .001, 2 = .073). Thus, these results pant gender and type of prime as between-
support our predictions that the presence of a subjects factors. A significant main effect
cross-group relationship would increase trust emerged for target (F(2, 278) = 11.94, p < .001,
more for men than for women. While there 2 = .079), such that the most money was
were no gender differences in trust toward expected from the ingroup member, and the
ingroup and outgroup members, women least from the outgroup member. This main
trusted the potential relationship target signifi- effect was qualified by a significant two-way
cantly more than did men. In fact, for women, interaction between target type and gender
there was no significant difference in trust (F(2, 278) = 3.37, p = .036, 2 = .024), indicating
toward the ingroup member and the potential that the expected money differed depending
relationship target (see Figure 1). on participants’ gender. No differences
We also analyzed the amount of money emerged based on type of prime, so further
participants expected to receive from each of analyses were again collapsed across primes.
the three allocators. Results of these analyses As with the trust analyses, pair-wise compari-
mirrored those of allocator trust (see Figure 2). sons indicated that men expected more money
A 2 (version of interdependent prime) ⫻ 2 from the ingroup target than the potential
(gender) ⫻ 3 (target type), mixed-factorial relationship target (F(1, 75) = 11.45, p = .001,
Amount of Trust
3.2
2.8
Trust
Males
2.6
Females
2.4
2.2
2
Ingroup target Relationship Outgroup target
target
Allocator
Figure 1. Amount of trust per target as a function of relationship type and participant gender (1 don’t trust at
all, 5 trust completely).
166
05 Maddux (bc-s) 29/3/05 1:53 pm Page 167
2 = .132), and more money from the ingroup p = .078, 2 = .022). However, as predicted,
target than the outgroup target (F(1, 75) = women also expected significantly more money
23.50, p < .001, 2 = .239). There was no differ- from the potential relationship target than men
ence between the potential relationship target (F(1, 141) = 6.72, p = .011, 2 = .046). These
and the outgroup target (p > .26). For women, results were essentially identical to those on the
expected money did not differ between the trust rating measure.
ingroup target and the potential relationship To summarize, although the predicted differ-
target (p > .84). However, a difference in ences did not emerge on our behavioral
expected money did emerge between the measure, self-report measures did reveal the
ingroup target and the outgroup target (F(1, expected pattern of trust. Compared to men,
64) = 10.62, p = .002, 2 = .142), and there was women were significantly more likely to trust an
a marginal difference between the potential outgroup member who shared a potential cross-
relationship target and the outgroup target group relationship connection. In addition, for
(F(1, 64) = 3.96, p = .051, 2 = .058). women the level of trust toward an ingroup
Finally, cross-gender comparisons of the member and toward an outgroup member with
expectation ratings indicated no differences a cross-group relationship connection did not
between men and women in trust toward the differ; however, men trusted ingroup members
ingroup targets (p > .98), although women significantly more than outgroup members
expected marginally more money from the regardless of cross-group relationship connec-
outgroup target than men did (F(1, 141) = 3.15, tions. This same pattern also appeared on the
Expected Money
5
4.5
Money (US dollars)
4
Males
Females
3.5
2.5
Ingroup target Relationship Outgroup target
target
Allocator
Figure 2. Expected money per target as a function of relationship type and participant gender (US$0 to US$11).
167
05 Maddux (bc-s) 29/3/05 1:53 pm Page 168
168
05 Maddux (bc-s) 29/3/05 1:53 pm Page 169
findings into a new domain, that of trust. countries, Kashima et al. (1995) found a pan-
Decisions concerning whether or not to trust cultural gender difference in relational inter-
strangers are important in a variety of areas of dependence. Across all cultures, women scored
ever yday life, including the creation and higher than men on a scale assessing emotional
maintenance of many forms of economic relatedness of the self with significant others,
exchange, social relationships, and political providing support for the idea that gender
institutions. In social exchange situations, it is differences in interdependence may be rela-
important to know what types of information or tively ubiquitous, and not specific to Western
minimal social cues will lead one person to cultures.
expect to be able to trust another. To the It is also noteworthy that the current results
extent that there are cultural and gender differ- show an interesting parallel with results from
ences in the bases for depersonalized trust, our previous research concerning cross-cultural
coordination of trust may require an under- differences in depersonalized trust (Yuki et al.,
standing of those differences. 2005). As was true for women in the current
Our results also offer additional evidence for study, in our earlier experiments the presence
the existence of two distinct types of social of a potential cross-group relationship increased
selves, a relational self and a collective self trust more for Japanese than for Americans
(Brewer & Gardner, 1996). While the relational within the same allocator/dictator paradigm
self refers to the inclusion of relationships used in the present study. This earlier study
within one’s self-representation, the collective showed no gender differences within the
self concerns the inclusion of group identity Japanese sample, although there was a non-
and group memberships as part of the self. We significant trend (p = .18), with Japanese
assume that both men and women need and women showing more trust toward the rela-
value both relational connections with others tional target than Japanese men.
and group memberships, but that they differ in However, despite the parallel between
which level of social self is most salient or cultural differences and gender differences in
accessible. That trust for women seems to self-construal, it is not necessarily the case that
depend largely on direct and indirect relation- effects of culture and gender on trust stem from
ships is consistent with the idea that the rela- the same underlying processes. After all, the
tional self is the predominant type of social self meaning of interpersonal relationships is
for women. The finding that trust for men was culturally embedded, and it is possible that
mostly dependent on the categorical, ingroup/ Asian and Western women may differ quali-
outgroup distinction suggests that the collective tatively in the way in which they are interdepen-
self may be the more salient type of social self dent. Although emotional interdependence
for men. with significant others has been shown to be
It is likely that gender differences in the similar across cultures (Kashima et al., 1995), it
social self are influenced by socialization norms remains to be seen how much overlap there is in
and culturally specific role expectations as indi- interdependent self-construal in other relevant
viduals grow up (cf. Eagly, 1987). For example, domains, such as cognition, motivation, and
there is evidence that among children and ado- behavior.
lescents, female play-groups tend to emphasize Thus, although East Asians (both men and
interpersonal interactions, while male play- women) and American women have been
groups emphasize teams and large groups (e.g. shown to be sensitive to cross-group relation-
Benenson, Apostoleris, & Parnass, 1997). ships as a basis for trusting a stranger, this trust
Although most research has focused on social- may reflect ver y different expectations or
ization and self-construal of women in the West, assumptions in the two cases. Future research
differential socialization of males and females should continue to explore the nature of
may be very similar across cultures. In a large culture and gender differences in relational
study involving respondents from five different and collective interdependence, and the way in
169
05 Maddux (bc-s) 29/3/05 1:53 pm Page 170
170
05 Maddux (bc-s) 29/3/05 1:53 pm Page 171
Gabriel, S., & Gardner, W. L. (1999). Are there ‘his’ Weber, E. U., Blais, A., & Betz, N. E. (2003). A
and ‘hers’ types of interdependence? The domain-specific risk-attitude scale: Measuring risk
implications of gender differences in collective perceptions and risk behaviors. Journal of
versus relational interdependence for affect, Behavioral Decision Making, 15, 263–290.
behavior, and cognition. Journal of Personality and Yamagishi, T., & Kiyonari, T. (2000). The group as
Social Psychology, 77, 642–655. the container of generalized reciprocity. Social
Kashima, Y., Yamaguchi, S., Kim, U., Choi, S., Psychology Quarterly, 63, 116–132.
Gelfand, M.J., & Yuki, M. (1995). Culture, Yamagishi, T., & Yamagishi, M. (1994). Trust and
gender, and self: A perspective from commitment in the United States and Japan.
individualism–collectivism research. Journal of Motivation and Emotion, 18, 129–166.
Personality and Social Psychology, 69, 925–937. Yuki, M. (2003). Intergroup comparison versus
Kiyonari, T., & Yamagishi, T. (1999). A comparative intragroup cooperation: A cross-cultural
study of trust and trustworthiness using the game examination of social identity theory in North
of enthronement. Japanese Journal of Social American and East Asian cultural contexts. Social
Psychology, 15, 100–109. Psychology Quarterly, 66, 166–183.
Macy, M. W., & Skvoretz, J. (1998). The evolution of Yuki, M., Maddux, W. W., Brewer, M. B., &
trust and cooperation between strangers: A Takemura, K. (2005). Cultural differences in
computational model. American Sociological Review, relationship- and group-based trust. Personality and
63, 638–60. Social Psychology Bulletin, 31, 48–62.
Markus, H. R., & Kitayama, S. (1991). Culture and Zuckerman, D. M. (1985). Confidence and
the self: Implications for cognition, emotion, and aspirations: Self-esteem and self-concepts as
motivation. Psychological Review, 98, 224–253. predictors of students’ life goals. Journal of
Pratt, M. W., Prancer, M., Hunsberger, B., & Personality, 53, 543–560.
Manchester, J. (1990). Reasoning about the self
and relationships in maturity: An integrative Paper received 12 March 2004; revised version accepted 30
complexity analysis of individual differences. September 2004.
Journal of Personality and Social Psychology, 59,
575–581.
Seeley, E. A., Gardner, W. L., Pennington, G., & Biographical notes
Gabriel, S. (2003). Circle of friends or members W I L L I A M W. M A D D U X
is a Visiting Assistant
of a group? Sex differences in relational and Professor of Management & Organizations, and a
collective attachment to groups. Group Processes Post-Doctoral Fellow at the Dispute Resolution
& Intergroup Relations, 6, 251–263. Research Center, Kellogg School of Management,
Sorrentino, R. M., Hewitt, E. C., & Raso-Knott, P. A. Northwestern University.
(1992). Risk-taking in games of chance and skill:
Informational and affective influences on choice MARILYNN B. BREWER is a Professor of Psychology,
behavior. Journal of Personality and Social Psychology, and the Ohio State Eminent Scholar in Social
62, 522–533. Psychology at the Ohio State University.
171