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* School of Management ESC, 51-53 cours Fauriel, BP29 42009 Saint Etienne cedex 2 - France
**Renaul trucks, Internal Logistics Engineering Manager, 402 av. C de Gaulle, 69635 Venissieux Cedex- France
Abstract: In today economy, companies tend to focus on their core competencies and to ever more
purchase materials, products and services. This specialisation leads to a highly interdependent business
structure where companies have to re-design their products and their logistics and production systems to
be more efficient. This paper deals with the design of the production system for a future truck launch in
2012. It is based on the so call “fishbone plant”, a short main assembly line where Sub Assembly Lines
are linked. The objective is to define the inbound logistics organisation that optimizes the total cost of
acquisition of the modules.
Keywords: production system design, inbound logistics, modular product design, total cost of acquisition,
Logistic Service Provider, Supplier Advanced Facility, fishbone factory.
To increase their own performances in the supply chain, Today's competition leads companies to re-design their
enterprises tend to focus now on their core business and to existing processes, technologies, products and services in
outsource non-core activities. Outsourcing is an approach that order to focus on their core competencies. In that context,
consists in making carry out by an external partner an enterprises outsource a part of their activities in order to
activity, which has been carried out until then internally. As establish partnerships and privileged alliances, allowing
indicated by Abdel-Malek et al. (2005), outsourcing targets, better external collaboration. A study from Rabinovich et al.
on one hand, the concentration of the company on its key (1999) on the outsourcing of different logistics activities
competencies and, on the other hand, economies of scale. shows that customer service could be improved and costs
reduced by outsourcing diverse logistics functions such as
It first concerned support activities such as accounting, HR or internal logistics of production sites or transport
facilities management for example, and progressively, management.
impacted more sophisticated ones such as transportation,
logistics or production. In this context, Supply Chain design consists in defining the
main actors involved on the process flow, and the best way of
achieving the goal meeting the customer’s requirements.
Specifically, in the make or buy dilemma, one of the main Pointing out this asymmetry between inbound and outbound
question in the design phase is to find elements to decide logistics’ innovation, Chatur (2005) wrote that”… one of the
whether it is better to do it by yourself, or to outsource the most neglected areas of the manufacturing (and retail) supply
activity to a supplier or a partner. This decision, whether to chain is the inbound logistics segment. Managing outbound
produce a component part internally or to buy it from an logistics has always been the strength of the Supply Chain
outside supplier involves both qualitative factors, such as organization (at manufacturers and retailers)... Similar to the
product quality, risk management, etc., and quantitative ones Marketing department, the Purchase (Procurement)
such as cost saving, lead time reduction, and so on. department has its own unique set of requirements for
Especially, by contracting with partners specialised on their inbound raw materials/ work-in-progress and other inbound
domain, enterprises can decrease the costs associated with material. In addition, modern JIT manufacturing methods
physical plant and warehouse, specialized IT systems and push the Procurement Manager to aim to achieve lowest
equipment, and so on. inventory models, often at the expense of higher inbound
transportation costs. There is an inherent conflict in
Platts and al. (2002) developed a framework to identify why balancing the Just-in-time manufacturing practices (low
operational make-or-buy decisions are made and showed inventory, shipment sizes, frequency of shipments) with
relevant dimensions to be studied in approaching such inbound logistics and transportation needs (low cost,
decisions. Their framework suggests four areas that need to visibility of goods).
be considered when make-or-buy decisions are made:
technology and manufacturing processes, costing, supply For a long time now, automotive industry, one of the most
chain management and logistics, and support systems. innovative sector, has experimented different ways of
sourcing. Miemczick and Holweg (2004) wrote that there are
Obviously, this choice to focus on core activities and to a range of options at hand for organizing an inbound scheme.
outsource some of the others, leads to an increasingly They described four collection and delivery strategies,
dependency of business organisations and a greater contingent upon delivery volume and frequency, but also
complexity of the supply chain. Supply Chain Management dependant on physical dimensions of the components and
consists then in seamlessly coordinate the activities of a geographical factors: Direct Collection from Suppliers, Direct
company with those of its partners, so that several companies Delivery - Supplier to Assembly Plant, Milk-run Supplier
can finally act as a coherent, functional unit. Collections, and Cross-dock Consolidation and Delivery
One relevant question is to understand how companies are Direct Collection from Suppliers
sourcing competencies in the value chain. A systematic
analysis of the value chain can facilitate effective outsourcing • Collection has a dedicated link, whereby the
decisions. Therefore, it is important to have an in-depth collecting truck only collects parts from one supplier
understanding of the company’s strengths and weaknesses in site.
each activity in terms of cost and differentiation factors • After the collection, parts could either flow through
(http://university-essays.tripod.com/value_chain.html). the cross-dock or are directly shipped to the
assembly plant.
The value chain concept developed by Porter (1985)
• Common for high-volume or bulk components and
describes activities within an organization. It is a systematic
remote suppliers.
approach to examining the development of competitive
advantage and consists of a series of activities that create and Direct Delivery - Supplier to Assembly Plant
build value. The organisation is split into “primary activities”
and “support activities”. The next paragraph of this paper will • Supplier dispatches trucks with only their
focus on the design of one of the five primary activities: the components directly to the vehicle manufacturer
inbound logistics activity. plant.
• It’s a rare case for few high-volume suppliers.
3. INBOUND LOGISTIC Milk-run Supplier Collections (Often associated with JIT
operations in order to reduce the cost of smaller lot sizes)
As supply Chain management focuses on customer needs,
much attention has been paid to the outbound logistics. • A third-party owned truck visits more than one
Customer’s demand is different from one to another; for that supplier, collecting components for delivery to one
reason, companies have customized their outbound logistics plant or other in-transit points.
services to fit the needs of specific customer’s segments. In • Milk-run collection either leads to a direct delivery
that sense, under the control of the marketing department to one assembly plant or consolidation in a cross-
who plays a major role by clustering customer needs, a lot of dock.
works have been done to design the distribution networks. • Most common arrangement in the automotive
Appropriate channels have been defined, such as direct industry.
selling, Agent (selling direct on behalf of the producer),
Distributor (also called wholesaler who sells to retailers) and Cross-dock Consolidation and Delivery
Retailer (also called dealer or reseller), who sells to end
customers. • Consolidation points allow for components to be
unloaded and reassembled into new outgoing loads
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in a different sequence, together with parts from • location and competency of the partners
other milk run collections. • etc.
These choices have a great impact on the reactivity and
• Used with direct collections and milk-runs where
flexibility of the whole supply chain and finaly on its ability
volumes do not justify dedicated trucks or suppliers
to be reconfigurable depending on the consumer demand
have components destined for several plants of the
evolution, in term of volume, but also in term of product
same manufacturer.
redesign.
From now, main focus on logistics optimisation has been on
Especially, in the case of large volume with great variety of
inventory management and control. A lot of works have been
final product, like in car or truck industries, the production
carried out on the independent optimization of inventory
process design of the assembly line is depending on the
levels. To overcome the local minimization of costs for either
splitting of the production and logistic activities between the
the vendor or the buyer, and to move toward the global
car manufacturer and the suppliers and logistics providers.
minimization of all costs for the two parties, it is essential to
optimize the logistic process as an integrated system and to The next paragraph will describe a case study carried out
exchange information about production, demand and with Renault Trucks (RT) Company to help in the design of
shipments data (Persona and al., 2005). the assembly line for a new truck for 2012. Especially, it will
present how the inbound logistics considerations are taken
To deal with the objective of global performance in the
into account in the design process to optimize the total
supply chain, new business processes have been implemented
product cost.
these last years on the logistic segment. They generally imply
a new way of managing relationships, more collaborative,
between a company and its partners. Derrouiche (2006) 4. CASE STUDY
proposed a synthesis of some of these methods such as Quick Some research projects have addressed the problem of design
Response-QR (Troyer and Denny 1992), Efficient Consumer for production management, design for postponement or
Response-ECR (Kurt et al. 1998), Continuous Replenishment design for logistics. The case study described in this paper
Policy-CRP (Alberto and Zamolo 2005), Vendor Managed focuses on the integration of inbound logistics consideration
Inventory-VMI (Jonah and Hui-Ming 2003), Collaborative in the design of a product and production process in Renault
Planning, Forecasting and Replenishment-CPFR (Vics 2006) Trucks (RT) Company.
and Synchronized Consumer Response-SCR, Rapid
Replenishment-RR and Centralized Inventory Management-
CIM (Disney and Towill 2002). 4.1 The fishbone factory
In this context of innovation on inventory management and Truck manufacturers, as well as automotive ones, have
collaboration with partners for replenishment optimisation, moved from the design, production or procurement of
suppliers or third-party logistics companies have taken a discrete parts to the design, production or procurement of
range of additional responsibilities including the management modular systems. The manufacturing system is actually based
of local warehouses. Techniques, like Supplier Advanced on a so call “fishbone plant”. It is made of a short main
Facilities and Consignment Inventory, have been assembly line where sub assembly lines, producing or
implemented. By this way, the supplier holds part of his sourcing modules, are connected (see fig. 1). The main
inventory at his customer location (in his store or warehouse) advantage of modularity is the ability to integrate new
and allows him to consume directly from this stock. The product variations quickly and at low cost, by mixing and
customer purchases the inventory only after he has resold or matching components within modular product architecture
consumed it. (product variation can occur in pre-assemblies).
In many cases now suppliers want to be near their assembler Each physical module, made for a specific functionality of
customers to achieve short and fast supply. By locating their the final product, is designed so that it results from the
factories in a close proximity to their customer, suppliers assembly of independent sub modules. The design must also
have enabled spatial and organizational integration. Finally integrate standardized interface, so that the connection of the
suppliers or logistics partners have extended their activities to sub modules can be facilitated.
the overall management of customer’s inventory and inbound
logistic. The ultimate integration is achieved when supplier
and customer operations are tightly synchronized with
sequenced-in-line supply (SILS).
To design the global organisation for producing and
distributing new products, companies have to take into
account these different items:
• module design, shape and complexity,
• module assembly line,
• make or buy parts, sub modules or modules, Fig. 1. Design of the fishbone factory
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4.2 Designing of a physical module It is involved in the inbound logistics for most of the parts.
The main operations to be done on this process by RT are:
The objective of the inbound logistics is to make the right
• Sourcing and replenishment of the parts
part available at the right place at the right time in the right
quantity. This just in sequence organisation must ensure a • Goods receiving
high level of quality of service to the production plant. The • Warehousing and inventory management
aim is to design the product / process and inbound logistics • Kitting or Kanban from stock
organisation to achieve the lowest total acquisition cost. • linefeeding from warehouse, kitting area or sub
assembly lines
As a starting point, this project concerns the Physical • Packaging management and return
Modules of the new Cabin design for the future vehicle that
will be released in 2012 by Renault Trucks. The company has
identified 22 modules such as cockpit, seats, doors, insteps, LSP: Logistic Service Provider.
rear cab suspension attachment, etc., that need to be studied
to improve flow and production management of the new It is in charge of some inbound logistics activities, such as
cabin. internal sequencing. Under the control of RT, it is doing
goods receiving from different suppliers, warehousing and
The global development process of the truck includes the picking in order to deliver in a synchronous or sequenced
inbound logistics impact. As the company is not starting from way the parts to the assembly Line.
scratch, it was asked to the logistics department to extract
from the previous projects and the existing manufacturing
processes of the actual trucks all the useful data, in order to SAF: Supplier Advanced Facility.
propose an optimal organisation for the future truck’s It is autonomous; located very close to RT production site; it
Inbound Logistics. is running a production cell in order to deliver in a
As the inbound logistics is going from the supplier’s shipping synchronous way its sub modules to the assembly Line.
point, to the point of consumption on the assembly line, the These different ways of organising the inbound logistics from
main activities carried out on this process are: the supplier’s shipping point, to the point of consumption on
• Packaging. the assembly line have big impacts on the global
• Transportation (including packaging return and extra development process:
transport). • Design of the product: number and types of modules
• Warehousing and inventory management. • Design of the modules and sub Modules: size,
• Kitting, repacking, etc. splitting, interdependence of the sub modules
• Handling (internal and external). • Design of the main assembly line
• Linefeeding. • Choice of the partners: SAF, LSP or internal
• Etc. manufacturing
The decision to keep inside or to outsource one module or • etc
one activity on the process is based on one side on the Total The design team of the new truck has requested the logistics
Cost of Acquisition, including the logistics costs, and on the department to optimise their process by studying the impact
other side on physical criteria such as: of the inbound logistics choices to the total cost of raw
• Module/process complexity material/modules when they arrive on the assembly line.
• Size of the module and size of the preparing order In the actual configuration, the inbound material flows can be
area divided into 3 categories (see figure 2):
• Workers knowledge and competencies
• Existing of Painting parts in the module, 1. Batch supplies from local suppliers, if they are within
• Etc. 3days of normal transport and handling time, or from a
The objective is to take into consideration all the constraints pick up point.
and various costs due to the inbound logistics, in order to find 2. Small parts supplies operated by one tier supplier. This
the optimal solution in terms of organisation, plants, supplier has the full responsibility to purchase, procure,
warehouse, flows and costs. transport, store the goods, and supply them up to point of
consumption.
4.3 Inbound Logistics alternative for process design
3. Modules and sequenced supplies from a nearby facility to
The actual inbound logistics organisation for the main cabin timely receive the module from the supplier in line-
assembly flow involves different partners running on the sequence and in one single flow at the point of use. This
production site: sequencing can be achieved from the supplier location (if
it is within the lead-time), a Supplier Advanced Facility
RT: the truck Assembler. (possibly within the plant), or a pick up point or Logistic
Service Provider.
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In the Inbound logistic process, from supplier’s shipping For each operation the unit logistic cost was either calculated
point to the point of use on the assembly line, 3 different using information’s extracted from the actual data bases of
segments are identified: external (from supplier to RT the company or estimated by modelling and measuring the
company), internal (From raw material to point of use on the actual situation. Here are some examples of unit logistic cost:
assembly line) and modules.
• Administrative cost
• Inventory value
• Inventory capital tied-up
• Setup cost
• Volume cost
• Square meter cost
• Handling cost
• LSP Cost
• SAF cost
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