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feasibility
digital outdoor
advertising NETWORK

study
2021 - 2022
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2

Al Oruba road Merghany bridge.

Location Cost
Screen cost 09.600.000 Egp/ Two sides.

License cost 07.500.000 Egp/ Year.

Total cost 17.100.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Al Oruba road Merghany bridge.

1st Year Payment plan

License 02.625.000 Egp.

First quarter
Screens 02.400.000 Egp.

License 01.875.000 Egp.

sec. quarter
Screens 00.182.858 Egp.

License 01.875.000 Egp.

Third quarter
Screens 00.182.858 Egp.

License 01.875.000 Egp.

Fourth quarter
Screens 00.182.858 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Al Oruba road Merghany bridge.

4th Year Payment plan

First quarter License 01.875.000 Egp.

sec. quarter License 01.875.000 Egp.

Third quarter License 01.875.000 Egp.

Fourth quarter License 01.875.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Al Oruba road Merghany bridge.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 07.500.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 03.200.000 Egp./ Year.

12 million 15 million 18 million 10.700.000

12.000.000 – 10.700.000
st
Expected profit for 1 Year
01.300.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Al Oruba road Merghany bridge.

* Total Expected return – 8 months

First Year 01.300.000 Egp
Second Year 01.300.000 Egp
Third Year 01.300.000 Egp
Fourth Year 04.500.000 Egp
Fifth Year 04.500.000 Egp

Total 12.900.000 Egp

* Total Expected return – 10 months

Total 27.900.000 Egp

* Total Expected return – 12 months

Total 39.100.000 Egp

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2

Al Mosher Bridge Under Construction.

Location Cost
Screen cost 08.000.000 Egp/ Two sides.

License cost 05.000.000 Egp/ Year.

Total cost 13.000.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Al Mosher Bridge Under Construction.

1st Year Payment plan

License 01.750.000 Egp.

First quarter
Screens 02.000.000 Egp.

License 01.250.000 Egp.

sec. quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Third quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Fourth quarter
Screens 00.166.666 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Al Mosher Bridge Under Construction.

4th Year Payment plan

First quarter License 01.250.000 Egp.

sec. quarter License 01.250.000 Egp.

Third quarter License 01.250.000 Egp.

Fourth quarter License 01.250.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Al Mosher Bridge Under Construction.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 05.000.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 02.664.000 Egp./ Year.

12 million 15 million 18 million 07.664.000

12.000.000 – 07.664.000
st
Expected profit for 1 Year
04.336.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Al Mosher Bridge Under Construction.

* Total Expected return – 8 months

First Year 04.336.000 Egp
Second Year 04.336.000 Egp
Third Year 04.336.000 Egp
Fourth Year 07.536.000 Egp
Fifth Year 07.536.000 Egp

Total 28.080.000 Egp

* Total Expected return – 10 months

Total 42.008.000 Egp

* Total Expected return – 12 months

Total 57.008.000 Egp

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2

Ring Road Bridge Kattmia 01.

Location Cost
Build up cost 05.000.000 Egp.
Screen cost 11.520.000 Egp/ Two sides.

License cost 02.500.000 Egp/ Year.

Total cost 19.020.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Ring Road Bridge Kattmia 01.

1st Year Payment plan
Build up 05.000.000 Egp.

License 00.625.000 Egp.

First quarter
Screens 02.880.000 Egp.

License 00.625.000 Egp.

sec. quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Third quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Fourth quarter
Screens 00.240.000 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Ring Road Bridge Kattmia 01.

4th Year Payment plan

First quarter License 00.625.000 Egp.

sec. quarter License 00.625.000 Egp.

Third quarter License 00.625.000 Egp.

Fourth quarter License 00.625.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Ring Road Bridge Kattmia 01.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 02.500.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 03.837.000 Egp./ Year.
Build up
12 million 15 million 18 million 05.000.000 Egp.
11.337.000
st
Expected profit for 1 Year
12.000.000 – 11.337.000

00. 663.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Ring Road Bridge Kattmia 01.

* Total Expected return – 8 months

First Year 00.663.000 Egp
Second Year 05.663.000 Egp
Third Year 05.663.000 Egp
Fourth Year 09. 500.000 Egp
Fifth Year 09.500.000 Egp

Total 30.989.000 Egp

* Total Expected return – 10 months

Total 45.989.000 Egp

* Total Expected return – 12 months

Total 60.989.000 Egp

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2

Ring Road Bridge Kattmia 02.

Location Cost
Build up cost 05.000.000 Egp.
Screen cost 11.520.000 Egp/ Two sides.

License cost 02.500.000 Egp/ Year.

Total cost 19.020.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Ring Road Bridge Kattmia 02.

1st Year Payment plan
Build up 05.000.000 Egp.

License 00.625.000 Egp.

First quarter
Screens 02.880.000 Egp.

License 00.625.000 Egp.

sec. quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Third quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Fourth quarter
Screens 00.240.000 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Ring Road Bridge Kattmia 02.

4th Year Payment plan

First quarter License 00.625.000 Egp.

sec. quarter License 00.625.000 Egp.

Third quarter License 00.625.000 Egp.

Fourth quarter License 00.625.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Ring Road Bridge Kattmia 02.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 02.500.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 03.837.000 Egp./ Year.
Build up
12 million 15 million 18 million 05.000.000 Egp.
11.337.000
st
Expected profit for 1 Year
12.000.000 – 11.337.000
6

00. 663.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Ring Road Bridge Kattmia 02.

* Total Expected return – 8 months

First Year 00.663.000 Egp
Second Year 05.663.000 Egp
Third Year 05.663.000 Egp
Fourth Year 09. 500.000 Egp
Fifth Year 09.500.000 Egp

Total 30.989.000 Egp

* Total Expected return – 10 months

Total 45.989.000 Egp

* Total Expected return – 12 months

Total 60.989.000 Egp

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2

Ring Road Bridge Porto cairo.

Location Cost
Build up cost 05.000.000 Egp.
Screen cost 11.520.000 Egp/ Two sides.

License cost 02.500.000 Egp/ Year.

Total cost 19.020.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Ring Road Bridge Porto cairo.

1st Year Payment plan

Build up 05.000.000 Egp.

License 00.625.000 Egp.

First quarter
Screens 02.880.000 Egp.

License 00.625.000 Egp.

sec. quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Third quarter
Screens 00.240.000 Egp.

License 00.625.000 Egp.

Fourth quarter
Screens 00.240.000 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Ring Road Bridge Porto cairo.

4th Year Payment plan

First quarter License 00.625.000 Egp.

sec. quarter License 00.625.000 Egp.

Third quarter License 00.625.000 Egp.

Fourth quarter License 00.625.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Ring Road Bridge Porto cairo.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 02.500.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 03.837.000 Egp./ Year.
Build up
12 million 15 million 18 million 05.000.000 Egp.
11.337.000
st
Expected profit for 1 Year
12.000.000 – 11.337.000

00. 663.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Ring Road Bridge Porto cairo.

* Total Expected return – 8 months

First Year 00.663.000 Egp
Second Year 05.663.000 Egp
Third Year 05.663.000 Egp
Fourth Year 09. 500.000 Egp
Fifth Year 09.500.000 Egp

Total 30.989.000 Egp

* Total Expected return – 10 months

Total 45.989.000 Egp

* Total Expected return – 12 months

Total 60.989.000 Egp

06
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2

Al Nasr Road Youssef Abbas bridge.

Location Cost
Screen cost 08.000.000 Egp/ Two sides.

License cost 05.000.000 Egp/ Year.

Total cost 13.000.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Al Nasr Road Youssef Abbas bridge.

1st Year Payment plan

License 01.750.000 Egp.

First quarter
Screens 02.000.000 Egp.

License 01.250.000 Egp.

sec. quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Third quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Fourth quarter
Screens 00.166.666 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Al Nasr Road Youssef Abbas bridge.

4th Year Payment plan

First quarter License 01.250.000 Egp.

sec. quarter License 01.250.000 Egp.

Third quarter License 01.250.000 Egp.

Fourth quarter License 01.250.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Al Nasr Road Youssef Abbas bridge.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 05.000.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 02.664.000 Egp./ Year.

12 million 15 million 18 million 07.664.000

12.000.000 – 07.664.000
st
Expected profit for 1 Year
04.336.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Al Nasr Road Youssef Abbas bridge.

* Total Expected return – 8 months

First Year 04.336.000 Egp
Second Year 04.336.000 Egp
Third Year 04.336.000 Egp
Fourth Year 07.536.000 Egp
Fifth Year 07.536.000 Egp

Total 28.080.000 Egp

* Total Expected return – 10 months

Total 42.008.000 Egp

* Total Expected return – 12 months

Total 57.008.000 Egp

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2

Al Nasr Road El Tayaran bridge.

Location Cost
Screen cost 08.000.000 Egp/ Two sides.

License cost 05.000.000 Egp/ Year.

Total cost 13.000.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
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3

Al Nasr Road El Tayaran bridge.

1st Year Payment plan

License 01.750.000 Egp.

First quarter
Screens 02.000.000 Egp.

License 01.250.000 Egp.

sec. quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Third quarter
Screens 00.166.666 Egp.

License 01.250.000 Egp.

Fourth quarter
Screens 00.166.666 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Al Nasr Road El Tayaran bridge.

4th Year Payment plan

First quarter License 01.250.000 Egp.

sec. quarter License 01.250.000 Egp.

Third quarter License 01.250.000 Egp.

Fourth quarter License 01.250.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Al Nasr Road El Tayaran bridge.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 05.000.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 02.664.000 Egp./ Year.

12 million 15 million 18 million 07.664.000

12.000.000 – 07.664.000
st
Expected profit for 1 Year
04.336.000 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Al Nasr Road El Tayaran bridge.

* Total Expected return – 8 months

First Year 04.336.000 Egp
Second Year 04.336.000 Egp
Third Year 04.336.000 Egp
Fourth Year 07.536.000 Egp
Fifth Year 07.536.000 Egp

Total 28.080.000 Egp

* Total Expected return – 10 months

Total 42.008.000 Egp

* Total Expected return – 12 months

Total 57.008.000 Egp

08
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2

Al Thawra road - Heliopolis.

Location Cost
Screen & Build up cost 18.500.000 Egp/ Two sides.

License cost 05.000.000 Egp/ Year.

Total cost 23.500.000 Egp.

*License from Watnya Roads Company.
*screen cost 20.000 Egp/meter.

Rate for Two screens – double faces.

Client Duration price

One 60 Sec. 1.500.000
Two 30 Sec. 850.000
Four 15 Sec. 500.000
Eight 06 Sec. 250.000

* Selling prices are determined according to the minimum market price.

* All previous Rates for screen double
sides.
* All previous values are in Egyptian
pounds.
0
3

Al Thawra road - Heliopolis.

1st Year Payment plan

License 01.750.000 Egp.

First quarter
Screens 04.625.000 Egp.

License 01.250.000 Egp.

sec. quarter
Screens 00.385.417 Egp.

License 01.250.000 Egp.

Third quarter
Screens 00.385.417 Egp.

License 01.250.000 Egp.

Fourth quarter
Screens 00.385.417 Egp.

* Licenses are paid in four cash payments + 10%

of the total value of the license will be added to
the first payment.

* screens are paid in 25% down payment and

the rest on 36 months equally.
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4

Al Thawra road - Heliopolis.

4th Year Payment plan

First quarter License 01.250.000 Egp.

sec. quarter License 01.250.000 Egp.

Third quarter License 01.250.000 Egp.

Fourth quarter License 01.250.000 Egp.

Notes :
* Licenses are paid in four cash payments.

*Any increase in the costs or expenses of maintenance

and operation will added directly to the next quarter
cost.
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5

Al Thawra road - Heliopolis.

Expected sales return

Annual Cost
08 month 10 month 12 month
License cost
500.000 500.000 500.000 05.000.000 Egp./ Year.
X X X
03 03 03 Screen cost distribution
clients clients clients 06.160.500 Egp./ Year.

12 million 15 million 18 million 11.160.500

12.000.000 – 11.160.500
st
Expected profit for 1 Year
00. 839.500 Egp/ Year.

Notes :
Sales return were calculated on the minimum sales
months - 8 months.

Please Note that

10 months are the normal average used in the OOH
market.
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6

Al Thawra road - Heliopolis.

* Total Expected return – 8 months

First Year 00.839.500 Egp
Second Year 00.839.500 Egp
Third Year 00.839.500 Egp
Fourth Year 07. 000.000 Egp
Fifth Year 07.000.000 Egp

Total 16.218.500 Egp

* Total Expected return – 10 months

Total 21.518.000 Egp

* Total Expected return – 12 months

Total 33.518.500 Egp

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Thank You…