DAY ONE:

Choose a Currency
Why “Currency?”

Trading a specify unit of value for another of equal or

greater value…

A premium Course provides customers with a specific and

measurable outcome (desires result)…

If the Currency is valuable enough, including the cost of

not achieving the desired outcome, marketing and sales
become frictionless.

There are actually very few “Prime Currencies” that you

mist choose from…
Currency Goals
Choose one specific result the marketing is already
paying to solve!

Gain 100% confidence in your product before you

launch…

Set the stage for an irresistible offer, making sales and

marketing easy!
Currency Challenges
๏ Most courses are vague and don’t deliver a clear desired
outcome or result…

๏ This makes it almost impossible to stand out and scale to

6 or 7 figures….

๏ Few courses offer a unique mechanism or system for

achieving results…
Currency Steps
1. Use the Currency Calculator to list all off the Currencies
your product can increase or decrease…

2. Use market research, client feedback or historical data to

choose ONE CORE CURRENCY for your product…

3. Keep your Currency Calculator handy - we’ll use it to

create your Product Roadmap!
 Currency Basics
(SC * 9)= CoreCurrency

SC SC SC
Product Roadmap

SC SC SC = Core Currency

SC SC SC

Your product will solve several (at least nine) smaller problems in order to deliver in the Core Currency…

Your product will cater to multiple Avatars, a Primary and 3-4 secondary target customers.

Your aim is to focus on the Primary Avatar first and then test and scale from there…

Secondary Currencies will be used to create your product and generate content…
 Currency Hierarchy
Your product must solve one specific and important (Primary) problem for customers. To
do this, your product must solve nine supporting or secondary problems…

Primary Currency

Secondary Secondary Secondary

STAGE C
Currency 7 Currency 8 Currency 9
Primary Currency: The single measurable unit of
value your product helps customers attain or
achieve.
Secondary Secondary Secondary
STAGE B
Currency 6 Currency 5 Currency 4
Secondary Currency: The nine supporting
measurable units of value necessary to deliver on
Secondary Secondary Secondary
the promise of your Primary Currency
STAGE A Currency 1 Currency 2 Currency 3
 EXAMPLE
Three Simple Steps to quickly launch your online business with
zero frustraFon or tech overwhelm

The Fletcher Method is a simple to follow system that works for

virtually any business model or product. B
TRAFFIC PUBLISHING RETARGETING
Unlike most courses, training and coaching programs that only add a single “piece of the ON DEMAND POWERHOUSE ROADMAP

FLOODGATES
puzzle” - o3enFmes leaving you more confused, frustrated and overwhelmed than when
you started (not to men'on out a few hundred or thousand bucks) - The Fletcher Method
is the puzzle itself.

All you have to do is complete the right steps in the right order. And we’ll be right along

3
side you every step of the way!

CONVERSION AUTHORITY ULTIMATE

EVENT AMPLIFIER LEAD MAGNET

90 Days
FUNNEL
FOUNDATION
Define your target audience, master your message and

2
cra3 the perfect offer

PERFECT MILLION DOLLAR SIGNATURE

FOUNDATION
AVATAR MESSAGE SOLUTION

FUNNEL
ATract, nurture and convert more of your best
customers using the 5 Minute Funnel Finder
1

A The Fletcher Method ©

FLOODGATES
Rapidly scale your business using proven paid, social
and organic traffic strategies

Copyright 2017 - The Fletcher Method | All Rights Reserved

 The Greatest Myth in Marketing
“Riches in niches…” - customer-centric model “Scale without fail… currency-centric model

Lower scale, lower profits, higher customer value Higher scale (“mass market”), higher profitability…
- “the boutique agency”
 The Minimum Viable Problem
The real secret to creating demand and desire in a crowded market

The Elephant in one bite model The Minimum Viable Problem model

Confusing, overwhelming, daunting and difficult “Hot” currency, high curiosity, high conversions!
 How to Scale a Product
Each Secondary Currency can be used to segment Secondary Avatars at massive scale

Sc Sc

Sc Sc
CC
Sc
Sc

Sc
Sc
Sc Sc
The Perpetual Wheel of Awesome
Customer delivery drives customer acquisition with exponential effects

Delivery Acquisition
 CURRENCY CALCULATOR®
Copyright 2018 The Fletcher Method

This tool is used to list all the important “currencies” or measures of value. First list your Core Currency - the primary “business you’re in” from
the Avatar Goals Grid. This will be the main category for your business i.e. web design, personal fitness, etc., and should not change based
on your products or campaigns. Next, list all the currencies your product increases and decreases. Finally, decide which single currency your
avatar wants to solve. And solve it!

My Category Was My Currency Is

INCREASE Metric + Timeline DECREASE Metric + Timeline

CURRENCIES
 CURRENCY CALCULATOR®
Copyright 2018 The Fletcher Method

This tool is used to list all the important “currencies” or measures of value. First list your Core Currency - the primary “business you’re in”
from the Avatar Goals Grid. This will be the main category for your business i.e. web design, personal fitness, etc., and should not change
based on your products or campaigns. Next, list all the currencies your product increases and decreases. Finally, decide which single
currency your avatar wants to solve. And solve it!

My Category Was My Currency Is

INCREASE Metric + Timeline DECREASE Metric + Timeline

CURRENCIES
 Currencies = Meaningful and Measurable
Meaningful is indispensable, recession-proof and measurable is valuable (ROI)

Meaningful Measurable
We must sell Penicillin not Potassium Must have a metric and timeline

Businesses - Attain Consumers - Avoid

Revenue Doubt
Customers Depression
Income Pain
Profits Fear
MRR Loneliness

$10K per month Zero cravings

100% confidence Never Again
Crystal Clear Pain-Free
 CURRENCY TEMPERATURE GAUGE®
Copyright 2018 The Fletcher Method

One of the greatest keys in selling any course, product or service is solving a specific and important problem that your
audience is looking to solve right now. This makes sales and marketing less difficult and also allows you to charge higher
prices.

Business Health Wealth Relationships

SURGEON
Revenue # of Clients Make X$
Cholesterol %
Save your marriage
Retirement age
SPECIFIC

Profits Turnover ROI

Body fat % Kilos/Lbs. ROI Find your soulmate

EASY
Salary Leads Tax Savings
X Minute mile/ 5K

Confidence
Phone calls Strength Depression Portfolio Size
Meaningful and Measurable

Likes/Shares

Selling Challenge
Returns Intimacy
Lose Weight

Traffic Rankings
Dating
Energy Depression

Success
Chi Success Happiness

DIFFICULT
BROAD

Authority Healthy Freedom

Love

Growth Visibility Wellness Wealth

GURU