3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

Compulsory Internal Assignment (CBCS SEMESTER

Welcome : Blackdevil (7871161505)
PATTERN) Upto C23 Batch Menu
Subject Name : MARKETING MANAGEMENT(SPBA202) - Assessment - 2

1. Colleges, Hospitals, Churches and performing arts groups are called

Non Profit Sector

Profital Sector
Business Sector
Marketing Sector

2. Social marketing concepts holds that the organization's task is to determine the needs, wants
and interest of target and to deliver the desired more effectively and efficiently than
competitors

Expectation
Price
Satisfaction
Quality

3. is the difference between total customer Value and total customer Cost

Customer delivered Value

Customer delivered Product
Customer demand Value
None of these above

4. A profitable customer is a

Person
Household
Company
All these above

5. includes alll the activities involved in selling goods or services directly to final
consumer or their personal.

Retailing
Direct Marketing

www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 1/4
3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

Automic Vending
Target Market

6. Marketing Process relates to

Analysing marketing opportunities

Researching and Selecting target markets
designing marketing Strategies
All these above

7. is the set of marketing tools that the firms uses to pursue its marketing objectives to
target market

Product Mix
Sales Mix
Marketing Programs
Marketing Mix

8. The 4ps represent the Sellers view of the marketing tools avaialble for influencing

Manufactures
Buyers
Distributors
None of these above

9. The product life cycle portrays distinct stages in the of a product.

Company history
Marketing history
Sales history
All these above

10. Rapid - Skiming Strategy consists of Launching the new product at a and high promition
level.

High price
Low price
Normal price
All these above

11. Segmentation Calls for dividing the market into different units such as Nations, States,
Regions,Countries/neighbourhoods.

Demographic
Psychographic
Geographic
Behavioural

12. Segment reveals the market opportunities facing the firm

Market
Buyer

www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 2/4
3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

Industrial
None of these above

13. as the activities of designing and producing the Container or wrapper for a product

Packaging
Labeling
Brand Mark
Secondary package

14. Costs that do not vary with production or Sales revenue

Variable
Fixed
Total
All these above

15. Cost - Pricing approach is

Target return pricing

Perceived Value pricing
Value pricing
Mark up Pricing

16. New product idea(s) come from Source of

Customers
Scientists
Competitors
All these above

17. Sales representatives need to know the

Company history
Company's Product
How to make effectiveSales Presentation
All these above

18. After determining advertising objectives, the Company can proceed to establish its advertising
for each product.

Communication
Media
Budget
Message

19. The direct marketer normally aims to secure immediate purchase from

Prospects
Target Customers
Existing Customer
None of these above

www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 3/4
3/20/24, 10:23 AM Compulsory Internal Assignment (CBCS SEMESTER PATTERN)

20. Consists of a diverse Collection of incentive tools, mostly short term, designed to
Stimulate quicker and greater purchase of particular product

Advertising
Sales Promotion
Public Relations
None of these above

SAVE

www.ideunom.ac.in/mcq/questionpaper_pg.php?bk1xaitMbVRvVG0waGtpcFRrWk41a0NNU2EvUmp2S1o0QmlqekxXMlB3cTMrQXIwQzFqbFQ3 … 4/4