CONCEPTUAL FRAMEWORK

According to Chukwuere (2017), the significance of social media or

new media in today's educational institutions and society is undeniably

enormous. For many reasons, students in developed and developing

countries are becoming increasingly reliant on social media and its

apps. 

In academic settings, social media allows students to seek out

more valuable information, participate in learning groups, and engage

in other instructional frameworks that help them learn more effectively.

Academic performance, according to Arshad, Zaidi, et al., (2015), is a

measure of instruction outcomes. They concentrated on how it appears

and measures the degree to which an educational institution,

instructors, and students have met their educational goals.

As an independent variable, social media is a computer-based

invention that promotes the sharing of ideas, considerations, and data

through the creation of virtual networks and communities. By design,

social media is Internet-based and allows clients to communicate with

one another quickly via electronic means.

Students can communicate with their lecturers or classmates online

if they have any concerns about their studies; this will allow them to

interact with their instructors and classmates in a more flexible manner.

 As a dependent variable, academic performance, which is a

subordinate and dependent variable that is used to estimate student

achievement in various academic courses. Homework, examinations,

exams, papers, expositions, venture inquires, case thinks about the

investigation, and rubrics for verbal and other performances can all be

used to assess it.

Albert Bandura's theory of social learning served as the foundation

for this research (1977 ) It investigates how environmental and

cognitive elements interact to create human learning and behavior,

according to Bandura, and emphasizes the importance of seeing,

modeling, and mimicking other people's behaviors, attitudes, and

emotional reactions.

This research will aid in determining the impact of social media on

college students' academic performance both inside and outside of the

classroom. It also aids in reducing the number of negative effects of

social media on students by teaching them how to correctly use social

media and make their daily lives at school more productive.

Figure 1.