THE IMPACT OF SOCIAL MEDIA TO

THE ACADEMIC PERFORMANCE

OF COLLEGE STUDENTS
Leader:
Villanueva, Firstlyn C.
Members:
Arcilla, Christine Marie B.
Pame, Marvin
Surban, Jeremy G.
 INTRODUCTION
• Social media became part of every individuals life.
• It share information and connect everyone.
• Social media gives students the capacity to urge more
useful data.
• It make instruction helpful.
• It helps students to get more recent data for academic
purposes.
• To have deep understanding on how social media
affect the academic performance of students.
• To have a proper usage of social media in academic
performance of students.
 THEORETICAL FRAMEWORK
• Albert Bandura emphasizes that the learning
of every individual has something to do with
its environment.
• In academic, social media provides place such
as channels that would share their work and
their expertise that may use in their study.
• Social media stand as a learning environment.
• It makes studying more collaborative and
efficient.
 CONCEPTUAL FRAMEWORK
• Social media as independent variable has an impact
to the academic performance as dependent
variable via social media platforms such as
Facebook, YouTube, and Instagram.
• This research is anchored on Daniel, Isaac, et.al.,
(2016) emphasizes that Facebook, YouTube have
something to do to unleash the skills and ability of
every students.
• This study would help in assessing the impact of
social media to the academic performance of
college students inside/outside of classroom.
 CONCEPTUAL FRAMEWORK

• It also help to decrease the number of negative

effects of social media to the students but rather
make them realize how to properly used social
media in making their everyday life in school
productive.
 STATEMENT OF THE PROBLEM
This study aimed to determine the impact of social
media to the academic performance of college students
from a sampled private school in Quezon City during the
academic year 2020 – 2021.
Specifically, it sought answers to the following questions.
1. How may the demographic profile of the respondents
be described in terms of;
1.1 Age;
1.2 Sex;
1.3 Year Level;
1.4 Program Enrolled
 STATEMENT OF THE PROBLEM
2. What are the social media used by the
respondents as an aid in their studies?
3. To what extent do the respondents utilized the
social media in their studies?
4. Is there significant difference on the extent of
social media utilization of the respondents when
grouped according to their profile?
5. What is the impact of social media to the
academic performance of the respondents? And to
what extent.
 SIGNIFICANCE OF THE STUDY
This study will beneficial to the following:

COLLEGE STUDENTS, They are the subject in this research and

this research will enlighten them to become aware of
themselves as millennials who use social media. This will also
guide them with the proper usage of social media and how can
it affect their study particularly in academic performance.

TEACHERS, to have knowledge about the implication in usage of

social media. They are also using social media in their own way
of teaching. This would also help them on how they would give
their full attention in managing their students in using social
media.
 SIGNIFICANCE OF THE STUDY
PARENTS, for them to know if they have to monitor and
control the usage of social media by their children. Also to
raise awareness for them to guide their children in their
usage of social media both inside and outside the school.

SCHOOL ADMINISTRATORS, It will help the School

Administration to provide a support for continuous
growth and development of the school and also to know
which instructional methods would be helpful to achieve
its goals. It would help them in having ideas to lessen
negative effects of social media to the students.
 SIGNIFICANCE OF THE STUDY
COMMISSION ON HIGHER EDUCATION, It will benefits
the Commission on Higher Education. It could find
some solutions to particular problems arising in
classroom and school. And also to have a strong
reference and ideas that could be helpful for
Commission on Higher Education.

FUTURE RESEARCHERS, It will benefit the future

researchers for them to have references as related
studies or literature to their future studies.
 SCOPE AND DELIMITATION
The study utilized the total number of 206 college
students enrolled in a sampled private school in Quezon
City. Academic Year 2020 – 2021 coming from the
different programs, College of Education, College of
Criminology, College of Accountancy, College of
Business Administration, College of Entrepreneurship,
College of Psychology, and College of Tourism except for
the C.P.E students. 20% of the college students will be
selected and evaluated through online. The study will
be conducted in a sampled private school in Quezon
City. This research is design to know and at the same
time to enhance the used of social media in their study.
 RESEARCH DESIGN
• Descriptive Research Design is a method that describe
the characteristic of population of the study.
• It focuses on what of the inquire about subject than
why.
• Fluet, (2021), stated that it may be a quantitative
strategy that is utilize to test particular theories and
depict characteristics.
• This study will then uncover details on “what is the
impact of social media” but not cover any investigate
information about quotation “ why the pattern exists?”
 RESPONDENTS
Respondents are those persons who have been invited
to participate in a particular study by researchers and have
actually taken part in the study.
The population of the study will be comprised with the
total of 206 students of college coming from the different
programs, College of Education, College of Criminology,
College of Accountancy, College of Business Administration,
College of Entrepreneurship, College of Psychology, and
College of Tourism except for the C.P.E students. The
population of which 100% of them are officially enrolled
and also will be selected 20% of the students and will be
used as the respondents except for the two C.P.E students.
 SAMPLING TECHNIQUE/S
• Cluster Random Sampling a strategy of
probability that is frequently utilize to think
about population.
• Frey, (2018), stated that this method is
typically used when natural groups exists in
the population.
• It copy since the study intend certain
implication new normal.
 INSTRUMENTS

• The researchers made utilize the survey

in gathering data. (Study Questionnaire)
 CONSTRUCTION AND
VALIDATION OF INSTRUMENTS
The researchers read books, magazines, research
papers, theses and surfed data on the internet to
ripen concepts, frameworks, variables, and indicators
of the study which became the basis in the
construction of the questionnaire. Also, the
researchers collected information about the used
instrument through reading different related studies
both local and foreign on the internet and find
sources to the library that will help them to know the
validity of the instrument.
 CONSTRUCTION AND
VALIDATION OF INSTRUMENTS
They make the questionnaire by replying to the
statement of the problem and of course, they
also consult their research adviser to know if
they need some revision to the questionnaire so
that the researchers could improve the
questionnaire and also in every program there
is one (1) validator from each program with the
total of seven (7) validators and seven (7)
programs.
 ADMINISTRATION AND
RETRIEVAL AND INSTRUMENTS
• After considering the validity of the used instrument, the
researchers prepared the final draft of the questionnaire then
asked for approval from their research adviser, and also the
researchers made protocol letter to the respective personnel of
every department in college for the distribution of the
questionnaire to the college students and also for the School
President.
• The researchers distributed it to the respondents with the use of
google forms and waited for their response through g-mail. The
questionnaire was collected as soon as the respondents finished
answering the survey. The researchers are expecting and hoping
for 100% retrieval. And all the data will be gathered will be
treated with outmost confidentiality.
 STATISTICAL TREATMENT OF DATA
• Frequency
1.   and Percentage Distribution
• This was used to relate a part of a whole in the total responses.
This is a numerical especially on frequency distribution.
Formula:
P = x 100
Where:
P = percentage
f = frequency
N = no. respondents
• The researchers used the Frequency and Percentage Distribution
in statement of the problem 1 and 2 to know how many
respondents, and also on what kind of social media platforms are
the most usable in their study.
 STATISTICAL TREATMENT OF DATA
2. Ranking
• This was used to determine the arrangement of
responses for given variable to degree of the
importance as perceived by the respondents. The
equivalent point assigned to each item indicated
the extent of the existence of condition as
perceived by the respondents was determined by
estimating each weighted average which become
the verbal descript.
• The researchers used the Ranking in the statement
of the problem 1, 2, 3, and 5.
 STATISTICAL TREATMENT OF DATA
• Weighted
3.   Mean
• To compute the data of respondents who used social media in
academic purposes weighted mean was applied.
• The collected data were categorized and were given corresponding
weights. The weight was multiplied by the number of replies in each
category to be added and then divided from the sum of the product.
Formula:
WM=
Where:
WM = weighted mean
Fw = sum of the products of the frequency
N = no. of respondents
• The researchers used the Weighted Mean in statement of the
problem 3 and 5.
 STATISTICAL TREATMENT OF DATA
4. Four Point Likert Scale
• Likert scale is applied as one of the most fundamental
and frequently used psychometric tools in educational
and social sciences research. Simultaneously, it is also
subjected to a lot of debates and controversies in
regards with the analysis and inclusion of points on the
scale. 
Each statement has four responses classified under
the level of frequency with weights 1, 2, 3, and 4. The
corresponding point assigned by estimating each
weighted average with the following equivalent verbal
description:
 STATISTICAL TREATMENT OF DATA
Numerical interpretation Verbal interpretation
3.26 - 4.0 4 Very High Extent
2.51 – 3.25 3 High Extent
1.76 – 2.50 2 Low Extent
1.00 – 1.75 1 Very Low Extent
• The researchers used the Four Point Likert scale in
statement of the problem 3 and 5.
 STATISTICAL TREATMENT OF DATA
5. Kruskal Wallis Test
• The Kruskal Wallis test is the non-parametric
alternative to the One Way ANOVA. Non-
parametric means that the test doesn’t assume
your data comes from a particular distribution. The
H test is used when the assumptions for ANOVA
aren’t met (like the assumption of normality). It is
sometimes called the one-way ANOVA on ranks, as
the ranks of the data values are used in the test
rather than the actual data points.
 STATISTICAL TREATMENT OF DATA
FORMULA:

The researchers used the Kruskal Wallis Test in

statement of the problem 4.
PRESENTATION OF DATA
TABLE 1
Respondents as to Age
Age Frequency Percentage Rank
(f) (%)

16-18 4 1 4

19-21 164 80 1

22-24 30 15 2

25 8 4 3

Total 206 100  

PRESENTATION OF DATA
Table 2
Respondents as to Sex

Sex Frequency Percentage

(f) (%)

Male 115 56

Female 91 44

Total 206 100

 PRESENTATION OF DATA
Table 3
Respondents as to Year Level

Frequency Percentage
Year Level Rank
(f) (%)

1st year 22 10 3

2nd year 74 36 2

3rd year 106 52 1

4th year 4 2 4

Total 206 100  

 PRESENTATION OF DATA
Table 4
Respondents as to Program Enrolled
Frequency Percentage
Program Enrolled (f) (%) Rank

Bachelor of Secondary Education 29 14 2

Bachelor of Elementary Education 4 2 8
Bachelor of Special Needs Education 4 2 8

Bachelor of Early Childhood Education 4 2 8

Bachelor of Science in Criminology 113 55 1

Bachelor of Science in Business Administration 26 13 3

Bachelor of Science in Accountancy 15 7 4

Bachelor of Science in Entrepreneurship 1 1 10

Bachelor of Science in Tourism Management 5 2 5.5
Bachelor of Science in Psychology 5 2 5.5
Total 206 100  
 PRESENTATION OF DATA
Table 5
Social Media use by the Respondents
Frequency Percentage
Indicators (f) (%) Ranking

Facebook 201 98 1
YouTube 183 89 2
Instagram 122 59 3
Twitter 77 37 5
Pinterest 29 14 7
TikTok 78 38 4
Academia.Edu 25 12 8
LinkedIn 6 3 13
Viber 12 6 12
Snapchat 48 23 6
Edmodo 3 2 15
Wattpad 17 8 10
Telegram 16 8 11
Quora 20 10 9
Giphy 5 2 14
 PRESENTATION OF DATA
Table 6
Extent of Social Media in the Study of the Respondents
Indicators WM VI Ranking
1. Social media is my source of information that would be helpful for my academic 3.51
performances.   VHE 4

2. I used social media to do my school works very well in every subject. 3.28 VHE 8
3. I used social media platforms in today’s type of learning. 3.45 VHE 5
4. Social media has a positive impact in a way that it makes me comfortable in doing different
task given in a school. 3.14 HE 15

5. I used my social media platforms to communicate to my classmates and teachers to cope 3.71 1
up in school works. VHE

6. I use my social platforms to be updated on school events and announcement. 3.63 VHE 2
7. I used social media to collaborate with others to be more productive and to do the task
3.52 VHE 3
easily.
8. Social media serves as an assistance in gaining information for execution. 3.37 VHE 7
9. I used social media to increase my learning while doing self-study. 3.27 VHE 9
10. Social media help me to attain the quality outcomes in my academic performance. 3.22 HE 10
11. I used social media to gain information about a certain topic. 3.40 VHE 6
12. Enhancing my learning style with the used of social media helps me to accomplish the
task immediately. 3.20 HE 12

13. I met my goal in developing my academic performance in using social media through
making it more interesting. 3.19 HE 14

14. I spend a lot of hours in using social media platform for academic purposes. 3.20 HE 12
15. Social media helps me to have a better learning both synchronous and asynchronous. 3.20 HE 12
GENERAL WEIGHTED MEAN 3.35    
 PRESENTATION OF DATA
Table 7
Impact of Social Media in the Academic Performance
Indicators WM VI Ranking
 
1. Social media affects my study in
doing multitasking in every subject 3.11 HE 7
matter.
2. Using social media in my academic it
cause different stress to me. 2.84 HE 10
3. By the use of social media, it helps
me to do my school works easily. 3.27 VHE 2
4. Social media has a big role in my
learning style that may lead to have
quality performance in academic. 3.17 HE 4.5

5. Social media affects me in giving high

quality performance to have good 3.03 HE 8
grades.
6. Using social media as a learning
platform helps me to be more 2.96 HE 9
competitive.
7. Social media affects to my study in
searching different sources and
information for my academic. 3.21 HE 3

8. Social media helps me to collaborate

with others and sharing different ideas
especially in the online learning. 3.33 VHE 1

9. Utilizing social media for academic 3.13

purposes enhance my learning style.   HE 6
10. With the used of social media it
affects me to be more creative in doing 3.17 HE 4.5
my task as a student.
GENERAL WEIGHTED MEAN 3.12    
 PRESENTATION OF DATA
Table 8
Significant Difference between the Respondents

Variables df H-value Critical Value Decision

Age 3 1.321981577 7.81 Accept

Sex 1 3.151028235 3.84 Accept

Year Level 3 0.493123817 7.81 Accept

Program Enrolled 9 11.11535582 16.92 Accept

 SUMMARY OF THE FINDINGS
1. Profile of the Respondents
1.1 One Hundred Sixty Four (164) or 80 percent of the
respondents belong to the age bracket of 19-21 years old.
1.2 One Hundred Fifteen (115) or 56 percent of the
respondents are male and ninety one (91) or 44 percent
are female.
1.3 One Hundred Seven (106) or 52 percent of the
respondent that got the highest response are 3 rdYear
College.
1.4 One Hundred Thirteen (113) or 55 percent of the
respondent that got the highest response are Bachelor of
Science in Criminology.
 SUMMARY OF THE FINDINGS
2. Social Media Use by the respondents
2.1 Two Hundred One (201) or 98 percent of
Facebook got the highest response in question
what social media use by the respondents.
2.2 One Hundred Eighty-Three (183) or 89 percent
of YouTube got the second rank to the highest
response.
2.3 One Hundred Twenty-Two (122) or 59 percent
of Instagram got the third rank to the highest
response.
 SUMMARY OF THE FINDINGS
3. Extent of Social Media in Studies
3.1 “I used my social media platforms to communicate to
my classmates and teachers to cope up in school works."
with the weighted mean of 3.71 and with the description
of Very High Extent.
3.2 "I use my social media platforms to be updated on
school events and announcement." with the weighted
mean of 3.63 and has the description of Very High Extent.
3.3 "I used social media to collaborate with others to be
more productive and to do the task easily." with the
weighted mean of 3.52 and description of Very High
Extent.
SUMMARY OF THE FINDINGS
3.4 "Social media is my source of information
that would be helpful for my academic
performances." with the weighted mean of
3.51 and with the description of Very High
Extent.
3.5 "I used social media platforms in today’s
type of learning." with the weighted mean of
3.45 and with the description of Very High
Extent.
 SUMMARY OF THE FINDINGS
4. Impact of Social Media in the Academic
Performance
4.1 “Social media helps me to collaborate with others and
sharing different ideas especially in the online learning.”
with the weighted mean of 3.33 and has a description of
Very High Extent.
4.2 “By the use of social media, it helps me to do my
school works easily.” with the weighted mean of 3. 27 and
with a description of Very High Extend.
4.3 “Social media affects to my study in searching different
sources and information for my academic.” with the
weighted mean of 3.21 and has a description of High
Extent.
SUMMARY OF THE FINDINGS
4.4 “Social media has a big role in my learning style
that may lead to have quality performance in
academic.” with the weighted mean of 3.17 and
has a description of High Extent.
4.5 “With the used of social media it affects me to
be more creative in doing my task as a student.”
with the weighted mean of 3.17 and with a
description of High Extent.
4.6 “Utilizing social media for academic purposes
enhance my learning style.” with a weighted mean
of 3.13 and has a description of High Extent.
 SUMMARY OF THE FINDINGS
5. The Relationship Between the Profile of the
Respondents and Extent of Social Media in Studies
As revealed in the summary of findings, all of the
tables accept the hypothesis in which there is no
significant difference in the extent of social media
utilization of the respondents when grouped
according to their profile.
 CONCLUSIONS
In the light of the foregoing findings, the following conclusions
were formulated.
1. Most of the respondents are male with the age bracket of 19 to
21 years old. Most of them are 3rd-year college bachelor of
science in criminology. All of them were officially enrolled from the
school of metro manila college and actively participated.
2. Facebook, YouTube, and Instagram are the top three (3) social
media platforms that got the highest vote or response from the
survey. Facebook is the most usable social media platform that
respondents use for their academic performance. The first
platform got the most usable social media is Facebook. Second,
YouTube is the next to the highest working platform that students
used in their academics, and lastly, Instagram got the third rank in
using social media platforms as part of their learning.
 CONCLUSIONS
Therefore, social media plays a crucial role in learning that
surely affects and enhances the academic performance of
college students.
3. The Impact of Social Media on the Academic Performance
of College students is focused on the extent of the use of
Social Media in Studies. It mostly uses social media platforms
to communicate for their classmates and teachers to cope up
in school works that could be applied and helpful for their
academic performance.
4. The utilization of social media has an implication in the
academic performance of college students. It also proven that
social media has a big role in their learning style that may lead
them to have quality performance in academic.
 CONCLUSIONS
Furthermore, it affects them in giving a high-quality
performance to have a good grade.
5. There is no significant difference in the extent of
social media utilization of the respondents when
grouped according to their profile.
 RECOMMENDATIONS
Based from the gathered findings and the conclusion, the
researchers offer the following recommendations:
COLLEGE STUDENT may have an advantage for utilizing
social media as they have already experience online class
set up, and could provide them an easier way in study.
TEACHERS may have a knowledge about the implication
in usage of social media that could be helpful for their
pedagogy.
PARENTS may have them to know if they have to
monitor and control the usage of social media by their
children after the implications was managed.
 RECOMMENDATIONS
SCHOOL ADMINISTRATORS may provide a support for
continuous growth and development of the school as
part of 21st century, and also know which instructional
methods would be helpful to achieve its goals.
COMMISSION ON HIGHER EDUCATION should be aware
in utilizing social media in academic performance of
college students either the result is good or bad.
FUTURE RESEARCHER may conduct follow up studies to
explore and to enhance the information about the
impact of social media to the academic performance of
college students.
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