Assignment

On
Case 1-2
Course name: Personal Selling and Sales Management
Course code: Marketing-403

Submitted to
Mamtaj Akter
Associate Professor
Department of Marketing
Jahangirnagar University

Submitted by
Durjoy Roy
Id- 1749
8th Batch
4th year 1st semester
Session: 2016-17
Department of Marketing
Jahangirnagar University
CASE 1-2

Case Name: Sales and Marketing Executives of Greater Boston, Inc.

Sales and Marketing Management Association—Proposed Salesman-for-a-Day Program.

Question: Should the Boston SME chapter have adopted the proposal? Why or why not?

Answer: Sales and Marketing Executives- SME International is a worldwide association with
almost over 30,000 members. Their Boston counterpart, SME-Boston consists 200 members
from 190 companies. The association receive an offer of “Salesman-for a-Day” program from a
marketing faculty of a local college, Tom Alden.

The aim of the program is to enlighten students with the real-world knowledge of selling
concept. The president of the SME-Boston is now considering the offer. For the sake of
reasoning, I would say, SME-Boston should accept the proposal. The reasons behind this:

 Most students don’t consider selling as reputed job. They will get insight about the job in
this program and gain respect for it.
 The interest that will be created in the young pupils’ mind will be go a long way to create
a line of sales persons and executives in the future.
 Students will realize the importance of training for proper sells knowledge.
 This training will increase productivity and revenue.
 Overall business growth will be boosted.
 Improved communication as a result of this training will help secure business deals.
 It will help to maintain the work-life balance.
 Salespersons are the face of every company. The training will help to make better
salesmen and in term better brand image for the company.
 This training will be useful for not only to build better salesmen but also business
professionals in general.