Design Management Principles 2

What is Design Management?

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WHAT DOES DESIGN MANAGEMENT MEANS TO YOU?

Design management is the business side of design.

strategies
includes Designed Products
Design Services
create an effective
management Communications
includes includes Environments
Brands
business ongoing
decisions processes

Design management is aimed at educating designers and encouraging them to become professional and
business like in running their design practices.

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Design Management Principles Feature:

Planning
Communication
Control and working towards clear
agreed aims and accountabilities
All 3 above, apply to all situation where we ask creative providers-
internal or external (in-house or contracted to do something for us.)

1. These simple principles will help in managing the design

process.

2. There are relevant to documenting and filing design process.

3. FROM design and advertising agencies, product designers,

branding and image consultants TO creative people providing design
services for building and renovating etc.

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Design Management Principles 2
Design & Business Performance
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A survey by Management Today magazine said that they regarded their place of
work as a symbol of whether or not they were valued by their employer.

Yet only 39 per cent thought that their offices had been designed 'with
people in mind’.
THIS…
In another study no less than a third said that they were too ashamed
of their offices to bring back colleagues or clients.

Why do so many companies continue to dress

themselves in rags?
Down its costs. Due to competitors. or
They use the company budget for other important things. THIS ?

Office accommodation looks can create value for a business, not just
through economy, but also through improving the effectiveness of its
people and broadcasting positive messages about its values.

It makes the company look important and the workers will take their
work more seriously as well as clients.

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Why office design matters?

Enhance their chances of commercial success

To support a commercial strategy

To accommodate innovative work processes

To broadcast a particular set of business values

Design in Business includes:

MARKETING
Innovation strategizing-business models

GRAPHIC DESIGN
Logo
Cooperate identity-business card, uniform, transport
design, letter head, envelopes, stationary etc

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7 Things to Consider in Designing an Office

1. Staff productivity and satisfaction versus economic efficiency (cost &
budget)
achieving appropriate levels of daylight,
view etc, and balancing this with occupancy cost.

2. New ways of working

choosing the working pattern that is suited to the business, and recognizing the working patterns,
building types and environmental models.

3. Organizational change
workplace should demonstrate values through internal and external.
(the office space should represent the company)

4. Concentration versus communication

Raising issues of:
visual privacy
work group size
vertical and horizontal travel distance
building depth (space between workers)

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Things to Consider in Designing an Office

5. Individual versus central control
raising issues of responsiveness of facilities, management, INTIATIVE
the ability to control individual environment,
simplicity/manageability
the efficient operation of the building and its systems

6. Infrastructural flexibility
providing flexible infrastructures that ensure connectivity and environmental quality

7. Feedback
using feedback as both a design tool, and as a means of monitoring that the
workplace is delivering its full potential in terms of efficiency, effectiveness and
intended expression.

Design in business is central to advertising, marketing,

promotion and in Development of all sorts; such as
websites and other internet Systems.

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Done with designing your office!
NOW,
how to manage your business?
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Business Performance Management (BPM)

It is a framework for organizing and analyzing business methodologies, processes and
systems that drive business performance.

BPM helps businesses make efficient use of their financial, human, material and other
resources.

With globalization and connectivity, many companies have become more spread all over
the world (disperse), thus more difficult to manage.

The regulatory connectivity is needed for companies to become more reliable, timely
management information is therefore essential.

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Creativity, Design and Business Performance.

Creativity Design

Role in enhancing all aspects Normally associated with industrial

product design – specifically the look of a
From design of new products to product
production, marketing and distribution
Example: Designing for function, aesthetic
Not afraid to try something new appeal, ease of manufacturer,
sustainability, reliability or quantity.

A variety of evidence supports that design enhances firm performance

Nonetheless, traditional factors affecting performance, such as market

conditions or investment are still important to consider.

Research is also boosts the firm competitiveness, there is scope for

creativity and design to generate wider economic gains.

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Creativity, Design and Business Performance.

Successful companies will look not only to Research &Development or design as specific creative
inputs, but seek to promote creativity in all parts of the organization.

• Office interior
• Uniform
• Business strategy
• Staff moral campaign/ workshops
• -marketing
• Innovation strategizing-business models
• Graphic designs:
• Logo
• cooperate identity- (business cards, uniform , van design, letter-head, envelopes, stationary)

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End of Lecture

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