How the World´s Top Leaders Create

10X Impact Without “Drama”

Daniel Marcos
CEO Growth Institute
No one teaches you how to be a CEO
You need a CEO System
 When you have a CEO System
Know how to prioritize | Know how to measure | Know how to communicate
EE.UU: 28 Million Companies
> $50 million USD
0.06%
> $10 million USD
0.4%
> $ 1 million USD
4%
< $1 million USD
96 %

Valley of
death
Valley of
death
Valley of
Valley of death
death
Stages Of STAGE 4
STAGE 3
Growth Companies Scale Up DOMINATE YOUR
INDUSTRY

STAGE 2
Grow Up

STAGE 1
Start Up
 STAGE 1 STAGE 2 STAGE 3 STAGE 4
Start Up Grow Up Scale Up Dominate

1 to 5 employees 6 to 15 employees 16 to 250 employees More than 250 employees

Focus on: Focus on: Focus on: Focus on:

Product development 100% focused on sales Define your industry Dominate your industry

Priority: Priority: Priority : Priority :

Business model validation Hiring the right team Scale Reinvent continuously

Barrier: Barrier: Barrier: Barrier:

Market dynamics Leadership Infrastructure Comfort Zone
Ability : Ability :
Ability: Ability :
Alignment and Adaptability
Marketing Delegate, predict and repeat
Simplification (Change catalyst)

Decision:
Decision: Decision: Decision: The 4 decisions:
Strategy Team and Cash Execution Team, Strategy, Execution,
Cash (rotate each)
 From Entrepreneur to CEO
Dominate your • Continuous growth
• Industry dominating
• Strategic innovator
• Change catalyst
Industry • Over 250 employees • Chief of culture

• Comunicator
• Accelerated growth
• Design course of action
Scale Up • Industry defining
• Team building
• From 16 to 250 employees
• Coaching

• Beginning of growth
• Delegate
Grow Up • Focus 100% on sales
• Define direction
• From 6 to 15 employees

• Beginning of business • Tecnichal

Entrepreneur Start Up • Product development • Administration
• From 1 to 5 employees • Launch
 Management Levels / Traning
• People
Organizational • C- level executives
• Change managment
Leaders • Vice presidents • Global Vision

• Identify the key personnel

• Identify the correct team players
on the correct positions.
Leader of • Departmental managers
• How to develop new leaders.
leaders • A big picture vision.
• Prevention.

• Great listener
• Foreman
Leaders for a first • Recognize patterns of performance
• Supervisor
time • High performance team.
• Superintendent • Talent development.

• Know How
• Focused
Entrepreneur Employee • Frontline employees • Productivity and Results
• Humility – Cultural adjustment
 – CEO System
1. Operate at a Higher Mindset
Focus on YOU 2. Find & Scale Your Tribe
3. Protect your Freedom
4. Build Your Legacy

1. Build & Lead your A Team

Focus on the team 2. Build a Great Memorable Culture
3. Boost their Capabilities
4. Align all the Efforts

1. Create a Simple & Powerfull Strategy

2. Capitalize your Predictable Sales System
Focus on the company 3. Challenge Exponential Growth
4. Increase your Company Value
 Are you being the CEO
your company deserves?
Are you playing
to win or
NOT to lose?
Let’s connect!
Daniel Marcos
danielmarcos.co
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