TAHAPAN LANGKAH MANAJEMEN STRATEGI

I. ANALISIS LINGKUNGAN STRATEGI (WHERE ARE WE NOW)

1.1. ANALISIS LINGKUNGAN EKSTENAL UNTUK MENGETAHUI POTENSI
PELUANG DAN ANCAMAN
1.1.1. ANALISIS LINGKUNGAN EKSTERNAL BERSIFAT UMUM
(GENERALE ENVIRONMENT ANALYSIS) YANG MELIPUTI :
POPULATION, POLITIC, GEO-GRAPHY, HUKUM, EKONOMI-
KEUANGAN, SOSIAL-BUDAYA, TEKNOLOGY &
INTERNASIONAL/GLOBAL
1.1.2. ANALISIS LINGKUNGAN PERSAINGAN/INDUSTRI YANG
BERSUMBER PADA FIVE FORCES MODEL OF COMPETITION
YANG MELIPUTI RIVALRY, NEW ENTRANT, SUPPLIER, BUYER
DAN PRODUCT SUBSTITUTE

1.2. ANALISIS LINGKUNGAN INTERNAL UNTUK MENGETAHUI POTENSI

KEKUATAN & KELEMAHAN YANG DIMILIKI YANG MELIPUTI :
1.2.1. VALUE CHAIN (PRIMARY & SUPPORT ACTIVITY)
1.2.2. 7S (SEVEN ATTRIBUTES OF MANAGEMENT) : STRATEGY;
STAFF; SYSTEM; STYLE; STRUCTURE; SKILL; SHARED VALUE
1.2.3. RCC (RESOURCES, CAPABILITIES, COMPETENCIES)

II. PENENTUAN P OSISI/ARAH, VISION, MISSION, GOAL DAN OBJECTIF

(WHERE DO WE WANT TO GO)
2.1. POSISI/ARAH MELIPUTI GROWTH POSITION; DIVERSI-FICATION
POSITION, STABILITY POSITION & SURVIVAL POSITION
2.2. VISION : WHAT DO YOU WANT TO BE
2.3. MISSION : WHAT SHOULD YOU DO IN ORDER TO ACCOMPLISH A
VISION
2.4. GOAL : SASARAN SECARA KUALITATIF
2.5. OBJECTIVE : SASARAN SECARA KUANTITATIF

III. ANALISIS FORMULATION STRATEGIC (HOW DO WE GET THERE I)

3.1. LEVEL OF STRATEGY :
3.1.1. CORPORATE LEVEL UNTUK MENCARI PELUANG BARU
3.1.2. BUSINESS UNIT LEVEL UNTUK MENCARI KEUNGGULAN
DAYA SAING
3.1.3. FUNCTIONAL LEVEL YANG MELIPUTI PRODUCTION/
OPERASIONAL, MARKETING FINANCE, ACCOUNTING,
HRD, SIM & R/D. UNTUK MENINGKATAN EFISIENSI,
PRODUKTIVITAS DAN EFEKTIVITAS

3.2. BEBERAPA MACAM STRATEGIC FORMULATION

3.2.1. TWELVE GRAND STRATEGY
3.2.1.1. GROWTH STRATEGIES :
*INTERNAL GROWTH
*VERTICAL INTEGRATION OF RELATED
BUSINESSES
* MERGERS
* STRATEGIC ALLIANCES
3.2.1.2 DIVERSIFICATION STRATEGIES
* HORIZONTAL INTEGRATION
 * HORIZONTAL RELATED DIVERSIFICATION
* HORIZONTAL UNRELATED DIVERSIFICATION
(CONGLOMERATE DIVERSIFICATION)
* VERTICAL INTEGRATION OF UNRELATED
BUSINESSES
3.2.2.3. STABILITY STRATEGY
3..2.2.4. RENTRENCHMENT/SURVIVAL STRATEGY
* TURNAROUND
* DIVESTMENT
* LIQUIDATION
3.2.2. BCG MATRIK STRATEGY : QUESTION MARK, STAR, CASH
COW & DOG
3.2.3. GENERIC STRATEGY : COST LEADERSHIP, DIFFERENTIA-
TION, FOCUS (COST FOCUS & DIFFERENTIATION FOCUS
3.2.4. PRODUCT LIFE CYCLE STRATEGY : INTRODUCTION PHA-
SE; GROWTH PHASE MATURITY & DECLINING PHASE
1.2.5. COMPETITIVE ADVANTAGE STRATEGY

IV. ANALISIS IMPLEMENTATION STRATEGIC YANG MELIPUTI :

(HOW DO WE GET THERE II)

1. ANALISIS PERUBAHAN : SIGNIFICANCE; CONTINUATION;

ROUTINE; LIMITED; RADICAL
2. ANALISIS STRUCTUR ORGANISASI : SEDERHANA; FUNGSIONAL;
DIVISIONAL; MATRIK
3. ANALISIS BUDAYA PERUSAHAAN : KEBIASAAN, ; PERILAKU ;SIKAP
4. ANALISIS LEADERSHIP/GAYA KEPEMIMPINAN : ADMINISTRATOR;
ANALYTICAL ; ASSERTIVE ; ENTREPRENEUR

V. ANALISIS PENGENDALIAN/CONTROL STRATEGIC YANG MELIPUTI :

(HOW DO TO EVALUATE)
1. MENGUKUR KINERJA BERDASARKAN PRODUKSI/OPERASI,
MARKETING, FINANCE/ ACCOUNTING, SIM & R/D
2. MEMBANDINGKAN KINERJA DENGAN RENCANA/PLANNING,
STANDARD, PESAING UTAMA (BENCH MARKING)
3. MENGAMBIL TINDAK KOREKTIF TERHADAP, IMPLEMENTATION,
FORMULATION, STRATEGY ANALYSIS)
4. BALANCE SCORE CARD