Professional Documents
Culture Documents
____________________________________________________________
A Concept Paper
Presented to the
Undergraduate Faculty of Department of
Business Administration, University of San Carlos
Cebu City, Philippines
In Partial Fulfilment
Of the Requirement for the Course
Introduction to Social Entrepreneurship (SOEN 1)
____________________________________________________________
This Concept paper entitled e-Waste Recycle and Earn prepared and submitted by
JOHN GARSAIN, RHYAN MANALILI, EARVIN POLHEN, KRISTAN SIAO, LANCE
TABEL, AND ALEXANE VEGA of the Requirements for the course on the INTRODUCTION
TO SOCIAL ENTREPRENEURSHIP has been accepted for ORAL PRESENTATION.
ii
STUDENTS DECLARATION OF
ORIGINALITY
Signed May 01, 2021 at the University of San Carlos, Cebu City,
Philippines.
S de Na e Yea / C e Sig a e:
iii
Attested
by:
iv
EXECUTIVE SUMMARY
This concept paper was conducted by six students from the University of San Carlos with
different courses. The 6-membered team agreed upon choosing Barangay Basak, Mandaue City
as the scope for this study as there was an evident issue in waste management around the area.
This was the result of intensive and careful research on the said location. Since the study
ultimately tackles the social issue on improper waste management, the researchers unanimously
focused on (1) identifying the root causes of why the issue exists and (2) providing a sustainable
alternative solution to solve the problem.
To be able to identify the recurrent issue on proper waste management in Barangay Basak,
Mandaue City was the main objective of this study. After carefully studying the lifestyle and the
environment of the said barangay, it was concluded that the pivotal reason why proper waste
management was not implemented was due to the irresponsible behavior of the residents and
business owners in the area -- who would not follow proper garbage disposal procedures. The
researchers show the current programs and practices being followed in the area, as well as the
ineffectiveness of these current methods. Through this report, the researchers were able to
provide their business idea that could ultimately promote sustainable development in terms of
waste collection, regulation, and disposal. The e-Waste Recycle & Earn program seeks to
motivate residents to recycle their trash by disposing it to nearby recycling plants with proper
compensation through the use of a mobile application. These segregated waste would then be
processed to form a completely new raw material that could be utilized by partner manufacturers.
Through these solutions, the researchers aim to eradicate the side-effects brought about by the
improper waste management, as well.
Through this study, a potentially great opportunity may present itself for the team to embrace the
true essence of being a social entrepreneur -- solving societal problems and creating a lasting
impact on the community. Through this report, the researchers were able to suggest a practical
alternative solution that may bring about a positive change, not only to the barangay, but also to
other areas that may be motivated to do the same. The team hopes that this study will ultimately
be made use of by the higher authorities and be taken into consideration for implementation.
v
ACKNOWLEDGEMENT
The researchers would like to acknowledge Dr. Alicia Villar for her help and guidance to the
researchers. The researchers also want to acknowledge the University of San Carlos for giving
them the opportunity to create this study. Lastly, the researchers would like to thank God for
showering them with the wisdom and strength to pursue this paper.
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TABLE OF CONTENTS
Cover Page i
Endorsement Sheet ii
Executive Summary v
Acknowledgement vi
List of Tables ix
List of Figures ix
1 Introduction 1
Current Trends 7
Environment Landscape 9
Project Statement 13
vii
3 Social Entrepreneurial Opportunity 14
The Solution 14
Impact Indicators 16
Concept Map 17
BIBLIOGRAPHY 18
APPENDICES 20
viii
LIST OF TABLES
LIST OF FIGURES
1 PESTEL Analysis 7
2 Fishbone Diagram 9
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Chapter 1
INTRODUCTION
Lack of proper waste management has been a recurrent and constant problem faced in all
aspects of society. From the collection, to the regulation, and ultimately to the disposal of
different types of wastes, a clear lack of management has been evident globally, and especially
within the country. Littering is a common habit among Filipinos as if it is inculcated within the
culture. In the country, garbage of any sort can be found all around -- on streets, vacant lots, seas,
rivers, parks, etc. To further solidify this claim, a 2015 study from the Ocean Conservancy
charity has shown that the Philippines is the world’s third largest waste polluter. Furthermore, a
report from the Department of Environment and Natural Resources (DENR) claims that the
amount of waste in the country [Philippines] is said to have significantly increased annually from
2008 to 2020.
As stated in the 12th goal of the United Nations’ ‘Sustainable Development Goals’
(SDGs), the organization emphasizes on the importance of responsible consumption and
production. More specifically, the non-profit organization aims to “substantially reduce waste
generation through prevention, reduction, recycling, and reusing by 2030”. From a global
perspective, there are many different factors that contribute to the improper management of
wastes. Some of the major root causes of such lack of proper management include (1) lack of
financial management and logistics, (2) deficient municipal infrastructures, (3) lopsided planning
pastures, and (4) sociocultural practices (Mamady, 2016). It is also important to acknowledge the
fact that community civilians also play a role in this problem -- their attitude, waste-handling
practices, and their interactions with others in the system all have an influence.
On a more local scale, the province of Cebu faces the same challenge when it comes to
garbage disposal. Issues regarding the overflowing of landfills, closure of landfills, complaints
on foul smell, and lack of trash segregation are experienced by the different cities in the area
1
(Stinus-Cabugon, 2019). Through this concept paper, the researchers aim to provide an insightful
suggestion that can address the waste management problem specifically in Barangay Basak,
Mandaue City, Cebu. This paper seeks to delve into the different factors attributing to the
barangay’s garbage disposal and collection issue, as well as a practical solution to combat them
as well.
This study will be undertaken to determine the various social issues currently taking
place in Barangay Basak, Mandaue City. Through this study, the residents of the said barangay
would be made aware regarding the gravity of the pollution in their area due to irresponsible
waste disposal. The results of this study will give knowledge and benefit the following:
Residents of Barangay Basak. This study is beneficial to the current residents of the
barangay in order for them to change their habits to improve their living conditions. The
results of this study will encourage them to dispose of their waste responsibly to maintain
a cleaner environment.
Barangay Officials of Barangay Basak. This study is beneficial to the higher-ups of the
area for them to appropriately implement policies and projects to address the issues. This
way, they can properly enforce rules and regulations that the citizens must adhere to.
School Administration. This study will provide the school administration additional
information regarding the living conditions of the said area.
Future Researchers. This study will serve as a guide or basis for future researchers that
seek to delve deeper into social issues of the community.
2
PROFILE OF THE COMMUNITY
History
The word “Basak'' simply means “a place that is full of mud or is marshy” --
where water abounds even in a drought. Previously, the area used to have only several
people living in it and they used to describe the place as “Didto’s basakan nga dapit”
(there by the swampy place). A contraction from ‘Basakan’ to ‘Basak’ occurred as a way
of eluding long phrases -- believed to be a Cebuano cultural trait. A similar account
acknowledges the watery nature of the place, but adds that this quality made it ideal for
wet cultivation, a “basakan”. This is corroborated in the HDP in the 1950s: Basak comes
from the Cebuano word for “wet” as evident by the area’s floods during the rainy season.
Basak was planted with rice, tangkong or swamp cabbage (Ipomea aquatica Torsk), and
grass fodder for the carabaos and horses like zacate (Zacate amargo) and bungalong
(Avicennia marina)
Population
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Brgy. Basak’s population grew from 4,503 in 1990 to 10,606 in 2015, an increase
of 6,103 people. The latest census figures in 2015 denote a positive growth rate of 5.88%,
or an increase of 2,748 people, from the previous population of 7,858 in 2010.
4
Barangay Basak, are being monitored and currently do not have the material recovery
facilities.
5
Chapter 2
In light of the waste management issue faced in the Philippines, this very same problem
is experienced specifically in Barangay Basak, Mandaue City, Cebu. More specifically, the
barangay has a history of violating proper waste disposal practices. For example, two
establishments, Tinong’s Bakery and Mad Comedy Restobar, were caught by the Solid Waste
Enforcement Team of improperly throwing their garbage on the road (Perolina, 2012).
Furthermore, a report states that 70 percent of the drainage system in Cebu clogs up whenever it
rains due to trash -- included in the list is Basak, Mandaue (Fernandez, 2018).
With these being said, it is evident that collection & disposal practices, and systems can
be heavily improved in the area in order to eradicate this issue of improper waste management.
Proper waste management is an essential issue that needs to be addressed accordingly and
immediately. The garbage disposal of an area ultimately plays a significant role in the health and
well-being of the citizens of the said area, as well as their safety. With this, it is of great
importance to address this said issue currently faced in Barangay Basak, Mandaue City.
6
CURRENT TRENDS
Political
Engr. Amansio Doncoy, assistant chief of the Environment Management Bureau
(EMB), urged the barangay officials to lead by example so that the residents
themselves would strive to practice proper waste management.
Doncoy said their teams do surprise inspections in homes and barangay halls and found
out that the barangay captain himself does not practice segregation in his home.
Economic
Engr. Doncoy said they were monitoring 10 barangays in Mandaue City that d ha e
functional Material Recovery Facilities (MRF) which included Barangay Basak.
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Social
Irresponsible waste disposal of the residents - the residents irresponsibly throw their
trash along the streets and in residential areas as well.
Lack of knowledge regarding proper waste management - barangay officials and
experts must hold seminars to raise awareness regarding proper waste management.
Technological
Engr. Doncoy said they were monitoring 10 barangays in Mandaue City that d ha e
functional Material Recovery Facilities (MRF) which included Barangay Basak.
Environmental
Conducted Ecobricks Training Workshop - an eco brick workshop was conducted for
the Brgy Solid Waste Management Committee facilitated by Dann Diez, in cooperation
with Ecobricks Philippines
Conducted SWMP School Awareness - the barangay has conducted a Solid Waste
Management Program School Awareness for Basak Elementary School students and
teachers.
Have 4 eco-warden - According to the Best Practices on SWM of Mandaue City,
Barangay Basak has contributed 4 eco-wardens.
Legal
2 establishments violated the City Ordinance NO. 10-2006-372 - Mang Tinong’s and
Mad Comedy Resto Bar were issued citation tickets after being caught throwing garbage
on the road.
8
ROOT CAUSES OF THE PROBLEM
ENVIRONMENTAL LANDSCAPE
Ecobricks Philippines
The institution organized a workshop for the Barangay Solid Waste Management
Committee which was facilitated by Dann Diez. The Ecobrick Philippines organization is
all about sharing the various eco bricks activities and updates globally. Their mission is
to prevent plastic from destroying our biosphere under the environmental program of
SEED4COM. The organization is about spreading the various eco bricks activities
nationwide and zero waste practices in support of the Republic Act 9003 of the
Ecological Solid Waste Management Act.
9
Department of Environment and Natural Resources in Central Visayas (DENR-7)
This government agency called for volunteers to clean up the Butuanon river. The
river was declared dead in 1992 but is 25% rehabilitated as of 2015. DENR-7
strengthened the river policies and continues the river rehabilitation project. The regional
officer appealed to the people to take initiative in not throwing garbage into the river.
Mandaue City’s mayor warned the Mandauehanons in his first 100 days in office
speech that fines will be imposed on those that will not segregate their trash at home.
Two years ago, the city was finding a way to include a Waste Segregation Campaign in
DepEd’s curriculum. The City Mayor also headed a rehabilitation project in which the
Umapad Dumpsite was converted into a Green Learning Ecopark. Tree planting and
maintenance activities then followed wherein the city partnered with San Miguel
Corporation.
K a a a Ba a (Ca h f T a h) P g a
10
movers of the program, gathered recyclable trash of any sort weekly and brought them to
the collection site for the sole purpose of selling them. Partnering with different buyers
for the different recyclable materials, several barangays all over Cebu, including
Mandaue, formed a strategic partnership with these women, the buyers, and the
government to promote environmental sustainability. Furthermore, local malls and other
big establishments have reached out and partnered with the government to create their
own waste market programs and ultimately contribute to the program as a form of
corporate social responsibility.
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Mandaue City Solid Waste Conceptual Framework
Mandaue City imposes a framework on the flow of solid wastes and how they
ultimately are disposed of from the main source to the receiver. The framework
specifically states that waste segregation must be practiced by the main source into three
main classifications: (1) biodegradable/compostable, (2) residual and hazardous, or (3)
non-biodegradable/ recyclable. For the biodegradable/compostable waste, these will go to
the barangay material recovery facility (MRF) , while the non-biodegradable/recyclable
wastes will go to different recyclers/junk shops. Meanwhile, the residual and hazardous
waste will be handled by the municipality and will go to the local city’s sanitary landfill.
Although these solutions may greatly aid in minimizing the amount of trash
disposed irresponsibly, it should not be overlooked that this problem may continue to
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reoccur in the future. Soon enough, proper education and periodic cleaning may not be
sufficient for proper waste management. Thus, various organizations must collaborate to
form a system that allows the consumption of single-use recyclable wastes to drop
drastically. Our reliance on these recyclable materials entails that we are accumulating
more waste at a staggering rate. If we don’t find an alternative solution that is both
accessible and affordable to the residents, the problem would continue to worsen as time
passes by. The researchers believe that the barangay must introduce a better
intervention/solution to lessen the amount of waste disposed every day.
PROJECT STATEMENT
The researchers conducted this study to identify the current waste management issue that
is experienced in Barangay Basak, Mandaue City, Cebu. Through this paper, they seek to
propose an alternative to the current interventions made in the handling of the waste management
issue, specifically in the collection and disposal of wastes. Based on the PESTEL Analysis and
the Fishbone Diagram, there are currently many shortcomings and issues with the current
methods that need to be addressed and resolved -- whether it be political, economic,
environmental, etc. Ultimately, the team strongly believes that the households’ lack of
participation and proper responsibility play the biggest factor in this said issue.
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Chapter 3
SOCIAL ENTREPRENEURSHIP OPPORTUNITY
Despite the addressed issues regarding waste management and the matching interventions
done about it, the issue still ceases to exist in the present study. With the methods implemented
previously, it was still unable to fully fix the problem on waste management, especially in terms
of waste collection and disposal. The aforementioned interventions are simply not enough to
entice and encourage households to properly participate in the improvement of waste
management. The researchers fully believe that ordinary civilians and family households are the
biggest factors in addressing this issue properly. Therefore, in order to develop a deployable
solution to a problem like this, one should take into consideration the accountability factor that
comes into play. One should figure out a course of action that is both appealing and engaging to
the target audience -- in this case, the general household.
With this being said, the team has unanimously agreed on a concrete plan to properly
address this social issue. The team has decided to propose “e-Waste Recycle and Earn”. “e-
Waste Recycle & Earn” is a mobile application that aims to digitally encourage Mandauehanons
and other users to recycle their trash. Each user will have a partner recycling collector, or they
can personally donate their recyclable trash to the nearest e-Waste Recycling Plant. To keep the
users motivated, each time the users donate their recyclable trash (depending on the weight of the
waste), they will be given reward points that can be accumulated in the in-app digital wallet,
which can then be converted and exchanged for coupons and vouchers from local partner-
merchants (ideally from the likes of companies such as Grab, Foodpanda, Shopee, ZALORA,
etc.).
The collected trash of the users will undergo a series of stages before being fully-
recycled. The recyclable trash will be sorted depending on its material. Materials such as
14
Polyethylene terephthalate plastic (PET Plastics), metal, paper, and rubber can undergo the stage
of “Mechanical Recycling”, where the products are transformed without changing their chemical
structure. Other non-mechanically-recyclables and corn-based plastics (PLA) can undergo
“Energy Recycling” by converting plastics into both thermal and electric energy through the
process of pyrolysis. Other highly valuable wastes can be used to create new types of plastic
through “Chemical Recycling” by stringing together a large number of small, carbon-based
molecules in an almost infinite variety of ways to create polymer chains.
The products created from the Mechanical and Chemical Recycling will then be sold as
raw materials to different partner-manufacturers, while the products of the Energy Recycling will
be sold to the “Waste to Energy Facilities” (WTE facilities). The revenue of the e-Waste
Recycling Plant will be used for the operating cost, personnel salary, and rewards, while the rest
are to be kept as profit.
The team aims to pitch and sell this general idea to a local tech-company, so that they,
themselves, will be able to create a prototype for the mobile application legally. Through this
proposed solution, the team firmly believes that this will highly motivate the people of Barangay
Basak, Mandaue to ultimately throw their trash responsibly, and encourage recycling within the
community. Unlike previous interventions, this solution seeks to inspire Mandauehanons to
collect their recyclable waste religiously, and in return, earn rewards for such acts of kindness.
Through this solution, the team considers this a “win-win” situation for all parties involved -- the
household users, the team’s company, and all project partners. e-Waste Recycle & Earn seeks to
eliminate the current waste management issue through the use of such innovation and social
entrepreneurship.
15
IMPACT INDICATOR
16
CONCEPT MAP
Solution: To apply a method that utilizes a mobile application which allows the consumers or the
residents to segregate waste that would then be weighed and compensated accordingly
17
BIBLIOGRAPHY
Department of Environment and Natural Resources. (2018). National Solid Waste Management
Status Report. Retrieved March 04, 2021, from https://emb.gov.ph/wp-
content/uploads/2019/08/National-Solid-Waste-Management-Status-Report-2008-
2018.pdf
Villa, A. (2018, October 14). Philippines plastic pollution: Why so much waste ends up in
oceans. Retrieved March 04, 2021, from
https://www.scmp.com/lifestyle/health/article/2168819/philippines-plastic-pollution-
why-so-much-waste-ends-oceans
United Nations. (2016, July). Sustainable Development Goals. Retrieved March 04, 2021, from
https://www.un.org/sustainabledevelopment/sustainable-consumption-production/
https://www.hindawi.com/journals/jeph/2016/9305768/
Stinus-Cabugon, M. (2019, June 09). Cebu’s garbage disposal challenge. Retrieved March 04,
2021, from https://www.manilatimes.net/2019/06/10/opinion/columnists/cebus-garbage-
disposal-challenge/567075/
Mamady, K. (2016). Factors influencing attitude, Safety behavior, and knowledge regarding
household waste management IN GUINEA: A cross-sectional study [Abstract]. Journal
of Environmental and Public Health, 2016, 1-9. doi:10.1155/2016/9305768
Alcantara, A. (2013, November 29). BEST practices on solid waste management OF mandaue
city. Retrieved from https://www.slideshare.net/jelayangel/best-practices-on-solid-waste-
management-of-mandaue-city
E. (2018, October 20). Ecobricks Basak Mandaue workshop happening today for the Brgy Solid
Waste Management Committee facilitated by Dann Diez. Retrieved from
https://www.facebook.com/ecobrickph/posts/ecobricks-basak-mandaue-workshop-
happening-today-for-the-brgy-solid-waste-manage/1922714484691913/
Fernandez, R. T. (2018, September 26). Special Report: 70% of Cebu drainage clogged with
trash (2nd of 3 parts). Sunstar. Retrieved from
https://www.sunstar.com.ph/article/1766364/Cebu/Local-News/Special-Report-70-of-
Cebu-drainage-clogged-with-trash-(2nd-of-3-parts)
Perolina, F. Z. (2012, February 2). 2 establishments fined for garbage. Philstar. Retrieved from
https://www.philstar.com/metro-cebu/2012/02/02/773323/2-establishments-fined-garbage
Ancog, Rico & Archival, Nestor & Rebancos, Carmelita. (2012). Institutional Arrangements for
Solid Waste Management in Cebu City, Philippines. Journal of Environmental Science
and Management. 15. 74-82.
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Sitchon, J. (2020, October 13). LOOK: The former Mandaue Dumpsite converted into AN ECO-
PARK. Retrieved March 13, 2021, from https://www.rappler.com/environment/look-
former-mandaue-dumpsite-converted-eco-park
Letigio, D. (2019, February 22). Kids join river clean-up drive, hope to see a cleaner Butuanon
River. Cebu Daily News. Retrieved from https://cebudailynews.inquirer.net/218623/kids-
join-river-clean-up-drive-hope-to-see-a-cleaner-butuanon-river
Republic act No. 9003: Govph. (2001, January 26). Retrieved March 13, 2021, from
https://www.officialgazette.gov.ph/2001/01/26/republic-act-no-9003-s-2001/
Sunstar. (2019, July 05). Cortes eyes new schedule in collecting garbage. Retrieved March 13,
2021, from https://www.sunstar.com.ph/article/1812905/Cebu/Local-News/Mandaue-
City-Mayor-Jonas-Cortes-eyes-new-schedule-in-collecting-garbage
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APPENDICES
20
Appendix B. Sample Prototype of e-Waste Mobile Application
21
Bag-ong Dan
Rhyan John C. Manalili Yati, Lilo-an, Cebu 6002
0921 870 7312
Curriculum Vitae
chronocharge@gmail.com
November 8, 1999
Date of Birth
LANGUAGES
Cebu City
Place of Birth Bisaya, English, Tagalog
EDUCATION
ORGANIZATIONS
PERSONAL DETAILS
EDUCATION
TERTIARY
2018 - present
Bachelor in Science Major in Hotel Management
University of San Carlos - Downtown Campus
P. Del Rosario Street, Cebu City 6000
2015 - 2017
Bachelor in Science Major in Marine Transportation
University of Cebu - Lapu-Lapu and Mandaue
A.C Cortes Avenue, Mandaue City
SECONDARY
2011 - 2015
Carmen Christian School, Inc.
Dawis Norte, Carmen, Cebu
EXPERIENCE
● Cook
University of San Carlos
SVD Dinner
2019
● Butcher
Budoy and Cheche Meat Store
Carmen, Cebu
2017
SKILLS
ACHIEVEMENTS
TESDA Housekeeping
TESDA Food and Beverage
TESDA Cookery
Red Cross Youth
Sunny Hills, Talamban
Mathletes (2014-2016)
Single
Marital Status
Sacred Heart School – Ateneo de Cebu, Mandaue — Senior High School Silver Medalist S.Y. 2017 - 2018
JUNE 2017 - MARCH 2019
Silver Medalist S.Y. 2016 - 2017
ORGANIZATIONS
LANGUAGES
Collegiate Engineering Council — Steering Committee
AUGUST 2020 - PRESENT English, Bisaya, Tagalog
Male
Service Learning Program
Sex
Canduman Elementary School
Single
Marital Status
SEMINARS AND TRAINING
ATTENDED
August 12, 2000
Date of Birth Public Speaking Seminar
Participant
Mandaue City June 2015
Place of Birth
Entrepreneurial Summit
Lights Director
EDUCATION October 2018
Sacred Heart School- Ateneo de Cebu, Canduman — Senior High School English, Cebuano, Tagalog
June 2017 – August 2019
ORGANIZATIONS
ORGANIZATIONS