ACKNOWLEDGEMENT

My thanks to all faculty member of IPER Bhopal, who have helped a lot during the course of
my project . It is with a sage sense to gratitude. I acknowledgement the efforts of whole hosts of
well-wisher who have in some way or other contributed in their own special ways to the success

I express my sage sense of gratitude and indebtedness of my HOD Dr.(Prof) Trupti Dave of
Institute of Professional Education and Research (IPER) Bhopal, from the bottom of my
heart for his unprecedented support and faith that I do the best and his valuable recommendation
and for accepting this project.

Further I express my sage sense of gratitude to Prof. who mentoring me at every stage and
constantly support me during my project.

I would also like to expand project.

Finally I sincerely express my thanks to all my friends and family member.

 STUDENT DECLARATION

This is to certify that I have completed the Project titled “A study on store operations in Big
bazar ” under the guidance of Prof. Ashish Ghosh in partial fulfilment of the requirement for
the award of BACHELOR OF MANAGEMENT at INSTITUTE OF PROFESSIONAL
EDUCATION AND RESEARCH, Bhopal. This is an original piece of work & I have not
submitted it earlier elsewhere.

Date: Signature:

Place: Bhopal Name:

Certificate
 TABLE OF CONTENT

S.No. Title Page No.

1 Acknowledgement

2 Declaration

3 Certificate

4 Chapter 1 - Introduction
Chapter 2 - Research Methodology
Chapter 3 - Data Analysis
Chapter 4 - Findings And Conclusion

5 Appendices

6 Bibliography
 CHAPTER – I

COMPANY INTRODUCTION
Future Group is one of the country’s leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The group’s
flagship company, Pantaloons Retail (India) Limited operates over 7 million square feet of retail
space, has over 1000 stores across 53 cities in India and employs over 25,000 people. Some of
its leading retail formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town,
eZone, Depot, Future Money and online retail format, futurebazaar.com.

Future Group companies include, Future Capital Holdings, Future Generally India Indus League
Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co.

The group’s joint venture partners include Italian insurance major, Generally, French retailer
ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper and
India-based Talwalkar’s, Blue Foods and Liberty Shoes.

Future Group’s vision is to, “deliver Everything, Everywhere, Every time to Every Indian
Consumer in the most profitable manner.” The group considers ‘Indian-ness’ as a core value
and its corporate credo is - Rewrite rules, Retain values.

GROUP VISION:

Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.

GROUP MISSION:
Future Group shares the vision and belief that their customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to economic
development.

They will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments - for classes and for masses.

They shall infuse Indian brands with confidence and renewed ambition.

They shall be efficient, cost- conscious and committed to quality in whatever they do.

They shall ensure that their positive attitude, sincerity, humility and united determination shall
be the driving force to make them successful.

CORE VALUES:
 Indian ness: Confidence in themselves.
 Leadership: To be a leader, both in thought and business.
 Respect and Humility: To respect every individual and be humble in their conduct.
 Introspection: Leading to purposeful thinking.
 Openness: To be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: To build long-term relationships.
 Simplicity and Positivity: Simplicity and positivity in their thought, business and
action.
 Adaptability: To be flexible and adaptable, to meet challenges.
 Flow: To respect and understand the universal laws of nature.

Customer-orientation

The bottom line in each of our retail success stories is "know your customer". Insights into the
soul of Indian consumers - how they operate, think, dream and line - helps us innovate and create
differentiating functionally.

Corporate statement
Future Group Manifesto“Future” – the word which signifies optimism, growth,
achievement, strength, beauty, rewards and perfection. Future encourages to explore areas yet
unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for
a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to
evolve.

Future Group will not wait for the Future to unfold itself but create future scenarios in the
consumer space and facilitate consumption because consumption is development. Thereby, will
effect socio-economic development for our customers, employees, shareholders, associates and
partners.

Kishore biyani (group CEO, future group)

Kishore biyani is a Indian business man. he is

chief executive officer(CEO) do future group, and
managing director of pantaloons retail .Biyani’s
future group has over 17 millions square feet of
retail space in 90 cities and 60 rural locations. He
managed to raise $170 million by taking venture
capital arm future venture public in March 2011.

Futurebazaar.com

Futurebazaar.com offers the widest range of products at ‘lowest prices – everyday!’

Having pioneered the retailing business in India, Futurebazaar.com has now decided to
revolutionize the consumer e-commerce business in India. It intends to provide customers with
a streamlined, efficient and world class personalized shopping experience, which will be
supported with the best technology platform.
Future Bazaar has been named as the Best Indian Website 2007 in the Shopping category by PC
World. Future Bazaar won the top spot after beating other established players like Rediff,
Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was presented to
Future Bazaar for its "decent, no-nonsense approach, while providing a good shopping
experience".

Fashion station

Fashion Station is the company's offering from their value retail platform. A thematic store,
Fashion Station is an attempt to offer fashion forward products to the mass market. Called a first
of its kind fashion destination, Fashion Station houses a wide selection of trendy apparels. The
USP of the store is 'Fashion that fits your budget', which translates to great deals on apparel &
accessories for Men, Women and Children.

Food Bazaar

Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you
will find a hitherto unseen blend of a typical Indian Bazaar and International supermarket
atmosphere.

Flagged off in April’02, Food Bazaar is a

chain of large supermarkets with a difference,
where the best of Western and Indian values
have been put together to ensure your
satisfaction and comfort while shopping.

The western values of convenience,

cleanliness and hygiene are offered through
pre packed commodities and the Indian
values of "See-Touch-Feel" are offered
through the
“bazaar-like” atmosphere created by displaying staples out in the open, all at very economical
and affordable prices without any compromise on quality.

Big Bazaar

Isse sasta aur accha kahin nahi!

Big Bazaar has clearly emerged as the favorite shopping destination for millions of its
consumers, across the country, it’s success is a true testament to the emotional bonding it has
established with the Indian consumer, on account
of its value offerings, aspirational appeal and
service levels.

Shop till you drop! Big Bazaar has democratized

shopping in India and is so much more than a
hypermarket. Here, you will find over 170,000
products under one roof that cater to every need of
a family, making Big Bazaar India’s favorite shopping destination.

At Big Bazaar, you will get the best products at the best prices from apparel to general
merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car
accessories, books and music, computer accessories and many, many more. Big Bazaar is the
destination where you get products available at prices lower than the MRP, setting a new level of
standard in price, convenience and quality.

If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the
place to be. Leveraging on the company’s inherent strength of fashion, Big Bazaar has created a
strong value-for-money proposition for its customers. This highlights the uniqueness of Big
Bazaar as compared to traditional hypermarkets, which principally revolve around food,
groceries and general merchandise.

Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide
customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear, sportswear or
party wear, Big Bazaar fashions has it all!
Offers in BIG BAZAR

1. Wednesday Bazaar

The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din' (Cheapest Day
of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to
stores on Wednesdays, the day when consumer presence is usually less. According to the chain,
the aim of the concept was 'to give homemakers the power to save the most

2. Maha Bachat

The concept of 'Maha Bachat' (Mega Saving) was introduced in the year 2006 as a single day
campaign with promotional offers across the company outlets. Over the years, the concept has
grown to become a six-day biannual campaign. During the campaign, offers are given in all the
value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion
bazaar.[5]

3. The Great Exchange Offer

Introduced on 12 February 2009, 'The Great Exchange Offer' allows customers to exchange their
old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new
goods from Big Bazaar outlets across the nation.

Loyalty program of BIG BAZAR

1.Payback loyalty program

Future group has taken the whole concept of customer loyalty to the next level by joining hands
with payback. PAYBACK is India’s largest and one of Europe’s most successful multi partner
loyalty programs. With payback, customer can shop, save and get rewarded. This program
enables consumers to collect millions of
point across online and offline partners –
with just a single card.Customer can
accumulate points across future group
formats, herby making “shopping
rewarding”

PAYBACK is Europe’s leading customer

loyalty programme, headquartered in
Germany. With a total of 25.5 million
active cardholders in Germany and Poland .in India, payback consolidated its position after
taking a major stake in I-mint. Now that future group has become a part of this bandwagon,
customer are bound to earn points at every step-from formats like Big Bazar, Food
bazar,pantaloons,central,home town e zone and future bazar.  it’s the only program which works
with market leading pan-India players from the banking, travel, petroleum and online sectors
such as ICICI Bank, HPCL, Univercell, BookMyShow and MakeMyTrip.

2.T24 programs
Shopping and talking on our mobile phones are among the two favorite activities for all of us in
India. With T24, we have been able to develop a unique customer value proposition that
combines these interests of the aspirational Indian.

Customers will get shopping benefits for talking and talk-time benefits each time they shop.
We believe that with our partners, Tata Teleservices Limited, we have been able to develop a
differentiated offering in the crowded telecom space and also increase the loyalty we enjoy
among the millions of customers who patronize our stores.
T24 (Talk 24) tariff plans reflect the competitive per-second rates being offered for pre-paid
customers on Tata Teleservices Limited’s GSM network. In addition, customers will be
rewarded with free talk-time for every purchase at Future Group Stores starting at Rs.10 to a
maximum of Rs.350. Plans will keep evolving to offer ever-more attractive options to the
customer.
3.Profit club

Times are tough and we understand that this is the time when we need to stand by our customers.
Hence, to share the burden of running our customer’s household the idea of Big Bazaar PROFIT
CLUB was born. Big Bazaar PROFIT CLUB is the most innovative product that the Indian
Retail Market has ever witnessed. It offers an unmatched value proposition to its customers. A
unique membership program where one can pay Rs. 10,000 and can shop for Rs. 1000 per month
for the next 12 months i.e Rs. 12,000 over a period of 12 months. This card can be used across
215 + Big Bazaars, Food Bazaars and fbb- Fashion at Big Bazaar stores across the country. In
case you miss shopping in a particular month, the amount can be carried forward to the next
month. Members of the Big Bazaar PROFIT CLUB will also receive the benefit of existing
offers on their Payback cards and T24 mobile services.
The Big Bazaar PROFIT CLUB Card can be used as a Gift Card for your friends and family, like
children living away from home or parents residing in other cities etc.
The Big Bazaar PROFIT CLUB Card can also serves as an excellent Employee Incentive
program for your employees. It can also be extended to your business partners as a gift.
Big Bazaar in Bhopal

Big bazaar opened their store in Bhopal on October 2014, located in Aura Mall, NDS Colony
Lane 2, Fortune Pride, Arera Colony. Big bazaar also opened its fashion outlet Fashion
Bigbazaar at DB city mall. Big bazaar changed the Bhopal consumer perception about the retail
store. In Bhopal Big bazaar is providing the quality of product at low price. Big bazaar is
basically targeting the economic class consumers. And it has their loyality/membership programs
through which they try to attract the customers towards shopping at Bigbazaar.

Reason of opening Big Bazaar store in bhopal

As the infrastructure and life style of metro city is high , looking at them the same changes occur
in Bhopal. The taste of customers of Bhopal has been changed, as they were shifted from kirana
shops to the hyper markets. So that would be a great opportunity for them to grab that kind of
customers. And expand their business in Bhopal city.

Consumer perception towards Big bazaar

Perception of consumers of Bhopal towards Big bazaar is going positive. According to customer
Big bazaar is providing them a lot of facilities as other lifestyle store providing in metro cities
but in cheep rate. They also appreciate the free service facilities of Big bazaar, and they enjoy the
loyality and membership programs of Bigbazaar. As compare to other retail stores like D-mart,
Hyper city and etc, Big bazaar has more systematic working environment
 Organization structure of BIG BAZAR

Organizational structure of Big BAZAAR from top level to lower level

Store structure

Store manager

Assistant store manager

Department manager
IT department

Human Cashing department

Assistant
Resources
manager

Visual
merchandise

Administration
Team Leader Cashier

Marketing

Team members Maintenance Security

Customer Service Desk House keeping

Daily routine of Big B
Departments of Big Bazaar

 Food Bazaar

 Fashion Department

 General Merchandise Department

Food Bazaar :-

Ab Ghar Chalana Kitna Asaan

Food Bazaar is a part of Big Bazaar which is inbuilt
in Big Bazaar premises and is specially meant for
FMCG products.  Food Bazaar supermarket is also
available as a separate store at different locations. It
is also a part of Future Group. Future Bazaar is mainly meant for Fast Moving Consumer goods
but some other consumer items are also available at Food Bazaar. Food Bazaar also classified
into four departments.

Sub departments of Food Bazaar:-

 Fruit and vegetables Department

 Staple Department
 Process food Department
 Non-food Department.
Fruit and vegetables Department :-

It is the department where fresh fruits, eggs, bread, and fresh vegetables are available. Big
Bazaar is providing best quality of these goods. It also facilitate the pre-cut vegetables. In fruit
and vegetables department goods are inward daily. Because these goods are perishable,
especially fruits, vegetables and bread perish so fast. And these goods are storing in a proper
way. And in a appropriate temperature.

Observations:-

Staple Department:-

Staple means “an important product, especially a food, that people eat or use regularly”. In this

department all the grocery product are available. The basic food products with best quality are
provided by Big Bazaar. Mostly products of staple department are the home brand product of
future group. In this department customer get high to medium quality grocery items. So many
verities are available for customer at staple. This department is divided into 3 sections according
to product wise.

3 sections of staple department:

1. Basic staple: In this section goods like Flour (Atta), Pulses, Rice, salt, sugar etc are available.
Most of the products are home brand product of future group. There are lots of verities of goods
are available in basic staple section.

2. Species: All kind of species are available in this section.

3. Cooking medium: Cooking medium refers from those goods which help to cook the foods.
Like Oil, Ghee etc are available in this section.
 Section at Big Bazaar

 B.B Fashion
 Electronics
 Food Bazaar
 G.M. Home care
 Depot
 SIS
 NAVRAS
 Home Fashion
 Communication


Percentage

B.B.Fashion
G.M.Home ware
Communication
4% 2%1%3% 0% 5% Depot
0% 14% Electronics
2% F.B
2%
6% 1% Home Fashion
SIS
NAVRAS
Furniture
59% Beauty And Health
Luggage
Others
 CHAPTER -2

RESEARCH METHODOLOGY

Research Methodology is a way to find out the result of a given problem on a specific matter or
problem that is also referred as research problem.

Research is a careful and detailed study into a specific problem, concern, or issue using the
scientific method. 

Research Objective:

To study store operations in Big Bazaar.

Sampling Design:

A two stage Research was conducted:

1. Secondary Research:

Data was collected from websites and catalogues to understand the product of the different
players

2. Primary Research:

A Primary Research was conducted:

The questionnaire was prepared for the companies and following areas covered:

 competing retail stores

 Features offered by different stores
  Consumer profile
 Satisfaction level
 Reasons for their purchase.
 Desirable features of the product and service.

Data
Information
Raw numbers

Sampling Plan:

The target population of the study included the general population of every age who enters to
the Big Bazaar

Sample size:

100 people.

Data Analysis
The tools and methods of data collection identified earlier were employed to gather data on the
consumer perception on Big Bazaar. The data accrued, especially from the interviews and
questionnaires circulated, are tabulated and depicted on graphs in the following pages. The data
thus gathered and tabulated is analyzed. The data is then scrutinized and relevant interpretations
are drawn.

Q. 1) Age of the respondents.

Age Total
Below 18 30
18-40 45
40-60 15
60 above 10
Total 100

no. of customers age wise

10%
Data : 30%
15%
Below 18
The first 18-40
criteria 40-60
Above 60

45%
respondents were asked to indicate was the age group they belonged too. Respondents were
asked to choose among four age group categories, viz., below 18, 18-40, 40-60, 60 above years.
The age groups were identified as key factors impacting shopping and purchase decisions of
consumers.

Analysis:

From the table, and pie chart depicted above, the distribution of the population under study is
evident. Of the 100 respondents who answered the questionnaire, 45% indicated that their ages
fell in the category 18-40 years 30% indicated below 18, 15% indicated 40-60 year and 10%
indicated 60 above.

Interpretation :

By analyzing the responses to this question, I, as a researcher, as well as companies, can

identify the demographics of the population that visit retail outlets. The highest number of
respondents falls in the age group 18-40. It can be deduced that most of the consumers who visit
retail outlets regularly are the youth. They make up almost more than half of the population who
shop at retail stores.

Q. 2) Gender of the respondents:

 Gender Total
Male 65
Female 35
Total 100

No. of customers gender wise

35%

Male
Female

65%

Data:

Consu
mers were
asked to indicate their gender. The object of this question is to understand the demographics of
the population under study.

Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the
100 respondents who answered the questionnaire, 65 were female and 35 were male. It is evident
from the responses and the subsequent tabulation that the number of female respondents was
higher than that of the male respondents in the population under study. Female are the major
buyers at the Big Bazaar.

Interpretation:

By analyzing the responses to this question, I as ,a researcher, as well as companies, can

identify the distribution in the number of men and women who visit the retail outlets and

appropriate decisions can be made keeping these numbers in mind.

The highest number of respondents were female, as is depicted by the graph and chart presented
above. The number of male respondents was less compared to the female respondents.

Q.3) How you came to know about Big Bazaar.

Source Total
Electronic media 30
Word of mouth 40
Print media 20
Hoarding 10
Total 100
 Source of Knowledge

10%
30%
20% Electronic media
Word of mouth
Print media
Hoarding
40%

Data:

Consumers were asked to indicate the source from where they got information about Big Bazaar.
The object of this question is to understand the source of information of the population under
study.

Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the
100 respondents who answered the questionnaire, 40% people got information about Big Bazaar
from word of mouth 30% from electronic media ,20% from print media ,10% from Hoardings.

Interpretation:

By analyzing the responses to this question, I as ,a researcher, as well as companies, can identify
the source of the information for the customers from where they got the information about Big
Bazaar.
Q. 4) How often do you shop?

Frequency Total
Once a week 45
Fortnightly 30
Once a month 25
Total 100

Shopping Frequency

25% Once a week           

45%
Fortnightly

Once a
30% month                      

Data:

Consumers approached were asked about their frequency in visits to shops. The frequency points
furnished were: Once a week, Fortnightly, and Once a month. These frequency points were
identified by observation and interview as the average times that consumers shop.

Analysis

From the table, and pie chart depicted above, the frequency of shopping of the respondents is
evident. Of the 100 respondents who answered the questionnaire, 45 indicated that they shopped
once a week, 30 indicated that they shopped Fortnightly 25 who visit shops, malls or retail stores
once a month.

Interpretation

This question is aimed at understanding how frequently consumers visit shops and buy their
products or avail of their services. The frequency points laid before the respondent have been the
result of observation and interview. By analysing the responses to this question, I the researchers,
as well as companies, can identify the number of times a customer is likely to shop in a month’s
time.

Q 5)Why do you shop at Big Bazaar?

Factors Total
Offer 17
Price 23
Easy Availability of Product 35
Quality 25
 Factors effecting Buying

25%
35%
Quality
Offer
Price
Easy Availability of Product
17%
23%

Data:

Consumers approached were asked about their factors effecting their purchasing decision. The
factor points furnished were: Quality, Price, Offer, Availability of product

Analysis

From the table, and pie chart depicted above, the factors effecting purchasing decision of
consumers is evident. Of the 100 respondents who answered the questionnaire, 35 answered
availability of product 25 answered quality, 23 answered price 17 answered offers as their main
factors influencing their buying decision.

Interpretation

This question is aimed at understanding what elements attract the consumer the most. The
preference points laid before the respondent have been the result of observation and interview.
By analysing the responses to this question, I the researchers, as well as companies, can identify
the biggest factors that influence the consumers in favouring one store over others.

.
Q.6) During which offer you shop most?

Factors No.
Wednesday Bazaar 30
Monthly Bachat Bazaar 50
Weekend offers 20
Total 100

Offers effecting buying decision

20%
30% Wednesday Bazaar

Monthly Bachat Bazaar

Weekend offers.

50%

Data:

Consumers were asked to answered that during which offer they shop most at Big
Bazaar. The object of this question is to understand the type of offers which effect the
sales of Big Bazaar.
Analysis: From the table, and pie chart depicted above, the distribution of the consumers is
evident. Of the 100 respondents who answered the questionnaire, 50% customers purchase
decision are effected by M.B.B(Monthly Bacaht Bazaar ) 30% are influenced by
Wednesday Bazaar and only 20% got influenced by weekend offers.

Interpretation:

By analyzing the responses to this question, I as ,a researcher, as well as companies, can identify
the offers which influence the customers most while purchasing at Big Bazaar.

Q.6) What do you mostly shop at the Big Bazaar stores?

Detail No.
Accessories   25
Groceries 32
Others (specify) 13
Clothing 30

sharing in different parts

13%
30%
Clothing
Accessories
Groceries
32% others

25%
Data Collected

Consumers approached were asked to indicate the types of products they mostly shopped at Big
Bazaar. The types of products presented were Clothing, Accessories, Groceries and others. These
products were identified by observation and interview as the most popular products that
consumers shop for frequently.

Analysis

From the table, and pie chart depicted above, the products frequently shopped for by consumers
is evident. Of the 100 respondents who answered the questionnaire, 32% indicated that they
essentially shopped for Groceries, 30% Clothing, 15% others (Luggage, Footwear etc), and 25%
Accessories .

Interpretation

Of the consumers approached, 100 people agreed to fill in the questionnaire and this specific
question. This question is aimed at identifying the products consumers shop for frequently at
retail outlets. The product categories laid before the respondent are the result of observation and
interview. By analysing the responses to this question, I the researchers, as well as companies,
can identify the main attractions of products and services offered.

Q.6) Are you aware with Big Bazaar own brands?

 Awareness about Big Bazaar own Brands
Items No.

Food Bazaar 40

Tasty Treat 25% 25

Dj & C 35% 35

Total 100 Tasty treat

Food Bazaar
Dj &C

40%

Data Collected

Consumers approached were asked if they were aware about the Big Bazaar own brands as Food
Bazaar, Tasty treat, Dj &C etc.

Analysis

From the table, and pie chart depicted above, the awareness about big bazaar own brands in the
consumers is evident. Of the 100 respondents who answered the questionnaire, 40 replied that
they were aware about Food Bazaar 25 were aware about Tasty treat and 35 were aware about Dj
& C brand.

Interpretation

This question is aimed at the awareness in customers about the Big Bazaar own brands. The
object is also to analyze how to increase awareness about the Big Bazaar own Brands among
consumers. By analysing the responses to this question, I the researchers, as well as companies,
can identify the awareness about the big bazaar own brands among consumers.
This indicates that although most consumers are aware about the big bazaar brands Food Bazaar
brands are more popular then other brands.

Q.7) Are you satisfied with Big Bazaar own brands ?

Details No.
Yes 65
No 35
Total 100

Satisfaction with Big Bazaar brands

35%

yes
no

65%

Data Collected
Consumers approached were asked about their satisfaction level with the Big Bazaar own
Brands. This question was answered by 100 consumers.

Analysis

From the table, and pie chart depicted above, the satisfaction level among the customers about
Big Bazaar own brands Of the 100 respondents who answered the questionnaire, 65 replied yes
that they were satisfied with the big bazaar brands and there were 35 people who were not
satisfied with big bazaar brands.

Interpretation

Of the consumers approached, 100 people agreed to fill in the questionnaire and this specific
question. This question is aimed at satisfaction level among the customers for big bazaar brand.
By analysing the responses to this question, I the researchers, as well as companies, can identify
that many customers are satisfied with the own brand of big bazaar.

Q.8) In which area of operation at Big Bazaar improvement is needed?

Detail No.
Cashier Speed 45%
Staff Knowledge 30%
Waiting Time Management 25%
Total

Data:

Consumers were asked to answered that in which operation they want improvement at Big
Bazaar. The objective of this question is to understand the improvement area at Big Bazaar.
 Analysis:

From the table, and pie chart depicted above, the distribution of the consumers is evident. Of the
100 respondents who answered the questionnaire,45% customers need improvement in Cashier
speed 30% are not satisfied with the staff knowledge about the product 25% thought waiting
process management is not good at Big Bazaar.

Interpretation:

By analyzing the responses to this question, I as ,a researcher, as well as companies, can identify
the improvement areas in operations at Big Bazaar.

CHAPTER -3

FINDINGS

 Targeting the market segment of upper middle class and middle class people in India big
bazaar covers whole country in terms of its market affordability.

 It captures the maximum Indian market and with a strong financial background it has to go
a long way through.

 Following the low price strategy it is successfully running its business all over india and is
still growing bigger and bigger following the low price strategy

 Generally youth and women’s are the main customers at Big Bazaar.
 Electronic media has an great impact on customers they are getting aware about new
products and related offers.

 Due to availability of all products under one roof and near by their house helps
customers to shop weekly and shop fresh every time.

 Groceries are the main items purchased by the customers and they are aware about big
bazaar brands and mostly are satisfied with them.

 All the customers want that their time should not waste after shopping, number of cashiers
should be increased ,waiting process management should be made good.

 It is one of the favourite shopping centres in India.

 CHAPTER – 4

CONCLUSION AND SUGGESTIONS

Big Bazaar faces stiff competition from its competitors who are also selling their products for
cheaper price. As most of the retail chains in India are supported by rich investors, this sector
will see huge expansion and huge investment.

In addition, with the entry of foreign companies into India, Big Bazaar need to take varies steps
to stay competitive and increase its profit.

The following are some of the recommendations to increase the competitiveness of Big Bazaar
and to turn the changing environment into its advantage:

 Big Bazaar stores are always congested and crowded. This will keep some customers
away. Also, the customers will have poor buying experience and as a result they will
have bad review about Big Bazaar.
 To avoid this, Big Bazaar must expand the space in all its stores. For example, the
Bangalore branch of Big Bazaar was crowded and it had so many small sections. To
solve this issue, they built several more floors to the existing building, providing more
store space. Similarly, Big Bazaar must invest in the space expansion of its stores.

 Poor Customer service will turn the customers away from a brand. Globalization has
increased the bargaining power of the customers. Indian customers are now demanding.
Also, the multinational companies use better customer services as a unique selling point.

Therefore, it is extremely important for Big Bazaar to improve its customer relations.

Most of its stores do not even have a customer relations officer. Having customer relations
officer or customer service person will definitely improve Big Bazaar's image and brand.

 Price is not always a competitive advantage. Big Bazaar considers that providing
products for cheaper price to win over its competitors. However, the competitors also
started selling their products for cheaper price.

Therefore, in the Indian retail market, price play an important role, but it is not the only
factor. Big Bazaar must start offering varied products, customized products and services,
new offers, etc.

 Cater to the taste of Indian population. Indian customers usually prefer to buy everything
after touching it, especially vegetables, rice, and pulses.

Therefore selling packed items may not always work with the Indian customers. It would
be better if Big Bazaar also sells the food items in loose.
 The report reveals that there is huge scope for the growth of organized retailing and
improvement of Big Bazaar Store in Allahabad city.

 With the changing lifestyle, modernization and westernization there exists a huge scope
for the growth of Big Bazaar store and is therefore a threat to unorganized retailing.

 Big Bazaar store are able to provide almost all categories of items related to food, health,
beauty products, clothing & footwear, durable goods so it become quite easier for the
customer to buy from one shop and hence is a convinient way of shopping when
compared to unorganized retailing.

 Aggressive Marketing is the key to increasing the market share in this area, since the
market has a lot of potential both in terms of untapped market .

Bibliography

 www.mbaskool.com
 www.marketing91.com
 www.bigbazar.com
 www.futurebazaar.com

 www.futurebytes.com
 www.pantaloon.com
 www.retailindia.com
 www.google.com