A PROJECT REPORT ON

A study on marketing strategies of BISLERI

A project submitted to

University of Mumbai for partial completion of the degree of

Bachelor of Management Studies

Under the Faculty of Commerce

By

Sangit Marar

(8039)

Under the Guidance of

Asst Prof. Ruchika Bassi

Dr.K.M Vasudevan Pillai Campus

Sector-16, New Panvel-410206

 A PROJECT REPORT ON

A study on marketing strategies of BISLERI

Submitted to

University of Mumbai for partial completion of the degree of

Bachelors of Management Studies

Under the faculty of Commerce – Management

Submitted By

Sangit Marar

Roll no.8039(Marketing)

Under the Guidance of

Prof. Ruchika Bassi

Mahatma Education Society’s,

Pillai’s College of Arts Commerce and Science, Plot no.10, Sector

 16, New Panvel

Navi Mumbai, Maharashtra, 410206

2019-2020 
 CERTIFICATE

This is to certify that Mr. Sangit Marar worked and duly completed his Project Work for the
degree of Bachelor of Management Studies under the Faculty of Commerce in the subject of
Marketing and His project is entitled, research project on marketing strategies of BISLERI

I further certify that the entire work has been done by the learned under my guidance and that no
part of it has been submitted previously for any Degree of Diploma of any university.

It is his own work and facts reported by his personal experiences

______________________ ____________________

Dr.(CA) Gajanan P Wader Prof. Nithya Varghese

Principal BMS Coordinator

______________________ _____________________

Prof. Ruchika Bassi

Project Guide External Examiner
 DECLARATION

I am undersigned Mr. Sangit Marar by, declare that the work embodied in this project work
titled” To study the marketing strategies of Bisleri”, forms my own contribution to the research
work carried out under the guidance of Prof. Ruchika Bassi is a result of my own research work
and had not been previously submitted to any other University for any other Degree/Diploma to
this or any other University.

I, here by further declare that all information of this document has been obtained and presented
in accordance with academic rules and ethical conduct.

Signature:

Mr. Sangit Marar

 ACKNOWLEDGMENT

To list all who have helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions in
the completion of project.

I would like to thank my Principal, Dr. CA Gajanan.P. Wader for providing the necessary
facilities required for completion of this project.

I take this opportunity to thank our Coordinator, Ass. Prof. Nithya Varghese for her moral
support and guidance.

I would also like to express my moral gratitude towards my project guide Asst. Prof. Ruchika
Bassi whose guidance and care made this project successful.

I would like to thank my College Library for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the
completion of the project especially my parents and Peers who supported me throughout my
project.
 INDEX

Chapter Title of The Chapter Page

No.
1 INTRODUCTION 1
2 RESEARCH METHEDOLOGY 33
3 LITERATURE REVIEW 40
4 DATA ANALYSIS 45
5 CONCLUSION AND SUGGESTION 64
QUESTIONNAIRE 68