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Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
This workshop attempts to help you understanding the general concepts related to the creation of
a new Company introducing the general vocabulary of startups, investment and venture capitalist,
bearing in mind the strategies needed to initiate a business.
Objective: from the development of this workshop, you will be able to talk about the different
types of startups, the actions to be taken for starting a new business, and the actors involved in
this matter.
2. Skills practice: do the following activities to practice the learnt vocabulary and English
structures.
2.1.READING PRACTICE: reading about two famous entrepreneurs.
Before reading the text write the definition of the following words.
WORD MEANING/ DEFINITION
Leadership
innovation
business idea
role model
stake
problem solving
entrepreneur
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
acquisition
adaptability
collaboration
angel investor
B2B
benchmark
bootstrap
buyout
orange
economy
Now read the text and identify the ideas related to the concepts above, then choose the correct
option for the statements below the text (more than one can be possible)1
Walt Disney2 3
Steve Jobs
Walt Disney started When young,
off as a farm boy Jobs left college
drawing cartoon because his
pictures of his family couldn't
neighbor's horses handle the
for fun. When he financial burden
was older, Walt of his
tried to get a job as education.
a newspaper In 1976, Jobs got together with Steve
cartoonist, but was Wozniak, a friend from high school, and
unable to find one and ended up working in started the Apple Computer company in
an art studio where he created ads for Jobs’ family garage. Jobs wanted to make
newspapers and magazines. Eventually computers more compact, affordable, and
he grew to work on commercials, efficient for everyday consumers.
became interested in animation, and Apple released the Macintosh computer in
eventually opened his own animation 1984, but Jobs left the company in 1985
company. after the company’s board of directors
decided it
1
Texts adapted from: https://www.inc.com/larry-kim/11-most-famous-entrepreneurs-of-all-time-and-what-made-them-wildly
rich.html used by SENA for pedagogical purpose, exclusively.
2
Image taken from: https://entrepalabras.mx/2019/02/07/walt-disney-una-vida-de-pelicula/ 3Image taken
from: https://peru.com/epic/epic-users/steve-jobs-y-5-cosas-que-no-queria-apple-fotos noticia-406538
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
Disney's first original character creation needed new leadership. Even though he was
was Oswald the Lucky Rabbit, but it was co-founder of the company, he had no
officially owned by Universal Pictures official title, making his position at the
because he was working under contract at company vulnerable. Jobs instead bought
the time. When what would eventually become Pixar
Walt walked out on Universal Pictures Animation Studios from George Lucas and
after getting a pay cut, he needed to founded a new company called NeXt Inc.
create a replacement, which is how Coincidentally, Apple bought NeXt Inc. in
Mickey Mouse came into being. 1996, and by 1997, Jobs was chief executive
Disney was wildly successful with his officer (CEO) of Apple once again.
animation company, but he wasn't satisfied. Through Apple, Jobs was widely recognized
He was determined to make the biggest and as a charismatic pioneer of the personal
greatest theme park ever seen, saying to a computer revolution and for his influential
colleague, "I want it to look like nothing else career in the computer and consumer
in the world." electronics fields. Jobs also co-founded and
One of the biggest entertainment moguls served as chief executive of Pixar Animation
of all-time, with an unrelenting spirit and Studios; he became a member of the board
commitment to his vision, Disney is of directors of The Walt Disney Company in
undoubtedly an entrepreneurial all-star. 2006, when Disney acquired Pixar.
Often referred to as "The Grandfather of
the Digital Revolution," Jobs forever
changed the consumer electronics
industry. At the time of his death, his net
worth was over $8.3 billion, and his
influence will be felt for many digital
generations to come.
1) … Walt tried to get a job as a newspaper cartoonist, but was unable to find one and ended up
working in an art studio where he created ads for newspapers and magazines.
a. problem solving b. bootstrap c. adaptability. d. acquisition
3) … When Walt walked out on Universal Pictures after getting a pay cut, he needed to create a
replacement, which is how Mickey Mouse came into being.
a. benchmark b. leadership c. business idea d. collaboration
4) … Walt was determined to make the biggest and greatest theme park ever seen, saying to a
colleague, "I want it to look like nothing else in the world."
a. buyout b. acquisition c. role model d. stake
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
5) … In 1976, Jobs got together with Steve Wozniak, a friend from high school, and started the
Apple Computer company in Jobs’ family garage.
a. bootstrap b. collaboration c. entrepreneur d. B2B
6) … Through Apple, Jobs was widely recognized as a charismatic pioneer of the personal
computer revolution and for his influential career in the computer and consumer electronics
fields.
a. angel investor b. benchmark c. B2B d. orange economy
7) … Coincidentally, Apple bought NeXt Inc. in 1996, and by 1997, Jobs was chief executive officer
(CEO) of Apple once again.
b. stake b. leadership c. B2B d. benchmark
8) … Jobs became a member of the board of directors of The Walt Disney Company in 2006, when
Disney acquired Pixar.
b. business idea b. buyout c. collaboration d. benchmark
Read the text again and answer if the statements are true (T) or false (F):
a. Walt Disney and Steve Jobs were famous entrepreneurs in their childhood: T / F b.
Walt Disney always wanted to be an employee: T / F
c. Steve Jobs had a lot of money when he started Apple Company with his friends: T / F d.
Walt Disney’s determination was important for his success: T / F
e. Apple is a digital revolutionary company: T / F
f. The Walt Disney Company is involved in the electronic industry: T / F
Now that you know two of the most famous entrepreneurs in the recent history, you have an idea
of the actions that must be considered to succeed in business. Think about famous entrepreneurs
that you know and discuss in groups of three or four about how these people became recognized
entrepreneurs and do a list about the mentioned people during this discussion. Organize the
information in the following chart. You can ask questions as follow:
As you can see now, entrepreneurs grow in the business field thanks to the development of an
idea implemented in an organization or company sharing projects and experiences with other
people who are or want to be entrepreneurs too.
Watch the video and identify the ideas these successful entrepreneurs give to young people.
One example has been given for you.
ENTREPRENEUR IDEA 1 IDEA 2
Watch the video and make some notes to answer the following questions:
2.4.WRITING PRACTICE
- Based on your instructor’s orientation, explore the following website and practice the
English structures. Do at least 2 activities from each topic studied in class and deliver them
to your instructor:
4
Image taken from internet as an example. https://images.app.goo.gl/nXv34MHSq3Jn2bkz7 Used by SENA for
academic purposes, exclusively.
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
https://www.enchantedlearning.com/grammar/prefixsuffix/index.shtml
https://www.gingersoftware.com/content/grammar-rules/adjectives/order-of-adjectives/
- For information about leadership: https://www.youtube.com/watch?v=vlpKyLklDDY - Ways
to be an innovative leader: https://www.youtube.com/watch?v=5fBsONPWcqM - To learn
more about business ideas: https://www.youtube.com/watch?v=jRcfE2xxSAw - To learn
about role model: https://www.youtube.com/watch?v=jIch3rpD7Zo - To deepen on Orange
Economy: https://www.youtube.com/watch?v=YDplTJfAUI0