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  • S.no. Research Procedure Data (Information) Decision Assisted

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    Krishna Pradhan
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    This document outlines 11 research procedures used to gather data and inform decisions for a food product. The procedures include motivation research to design product attributes, advertisement tests to determine marketing budgets and focus, alternative ad copy testing to evaluate brand awareness and trials, surveys of consumers' demographics and awareness levels, and focus groups, panels, and studies to better understand target markets and position the brand.

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    Market Research Methods

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    This document outlines 11 research procedures used to gather data and inform decisions for a food product. The procedures include motivation research to design product attributes, advertisement tests to determine marketing budgets and focus, alternative ad copy testing to evaluate brand awareness and trials, surveys of consumers' demographics and awareness levels, and focus groups, panels, and studies to better understand target markets and position the brand.

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    © All Rights Reserved
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    12 views1 page

    S.no. Research Procedure Data (Information) Decision Assisted

    Uploaded by

    Krishna Pradhan
    This document outlines 11 research procedures used to gather data and inform decisions for a food product. The procedures include motivation research to design product attributes, advertisement tests to determine marketing budgets and focus, alternative ad copy testing to evaluate brand awareness and trials, surveys of consumers' demographics and awareness levels, and focus groups, panels, and studies to better understand target markets and position the brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    S.no.

    Research Procedure Data (Information) Decision Assisted


    1 Motivation Research Consumer Preference Product Design (Ingredients, Texture,
    Colour)
    Brand Positioning
    2 Advertisement Weight Purchase Data Determining marketing campaign
    Tests for testing markets Market Share, Budget of campaign, budget expenses
    Percentage of market share in Focusing on the product textures
    different campaigns preference in market
    3 Alternative advertising Purchase data, brand awareness on Effectiveness of different campaigns for
    copy for testing markets different themes, repeat purchase brand awareness and trials
    4 Survey Number of children and family average Determining Target Customers
    income i.e., family consumer
    parameters
    5 Telephone Survey Percentages of Consumer Awareness, Consumer awareness of the product,
    Sales conversion rates, Trial and Conversion of Leads, Preference,
    Repeat Purchases, Major Competitors Leading reason to buy the product
    6 On-the-air test Percentage of people remembering Effectiveness and retention of New Ad
    the ad Campaign
    7 Focus Group Opinions of panellists about the ad Effectiveness of Ad Campaigns in
    Redemption rate of a Coupon in the ad different medium
    8 Survey Research Number of orders from different Determining Target Market, Positioning
    families according to usage the Brand
    9 Consumer Panel Study Secondary research data on RTE Better Positioning of the product
    cereals consumers according to target Segment
    10 Attitudinal Study Through customer notion and Determining the desirability and
    feedback characteristics of RTE and hot cereals
    11 Industry Sources Ad expenses in the past and upcoming Figuring out Advertising Budget
    year

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