PRICING STRATEGY

A PPT submitted to

MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY WEST BENGAL

IN PARTIAL FUIFILMENT FOR THE AWARD OF THE DEGREE OF

BACHELOR OF PHARMACY

BY

SUPRAKASH MONDAL

ROLL NO- 24201920083

SUBJECT- PHARMA MARKETING MANAGEMENT

PAPER CODE – PT 810A

SUBMITTED TO – MR. DIPAYAN RATH, ASSISTANT PROFESSOR AND (DEPARTMENT- PHARMACY)

BENGAL COLLEGE OF PHARMACEUTICAL SCIENCES & RESEARCH

DURGAPUR, 713212, WEST BENGAL, INDIA, 2023-2024

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 CONTENT

TOPIC PAGE NO.

INTRODUCTION 2

OBEJCTIVES OF PRICING 3
STARTEGY
TYPES OF PRICING STRATEGY 4
USE OF PROBABILITY IN DAILY 5
LIFE
REFERENCES 6

1
 INTRODUCTION

 Price :
The amount of money required or given in payment for something.
 Pricing strategy :
A pricing strategy is an approach taken by businesses to decide how much to charge for their
goods and services. A pricing strategy is a model or method used to establish the best price
for a product or service. It helps you choose prices to maximize profits and shareholder value
while considering consumer and market demand.

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 Objectives of Pricing Strategy

 Long run profits

 Short run profits
 Increases sales volume
 Company growth
 Match competitors price
 Create interest and excitement about the product
 Discourage competitors from cutting price
 Social, ethical and ideological objectives
 Survival
 Discourage new entrants
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Penetration Skimming Competition Product
Pricing Pricing Pricing Pricing

Bundle TYPES OF Psychological

Pricing PRICING STRATEGY Pricing

Premium Optional Cost Based Cost Plus

Pricing Pricing Pricing Pricing

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 Decisions in Pricing Strategies

 Fixed and variable cost

 Competition
 Company Objectives
 Proposed positioning strategies
 Target group and willingness to pay
 External market demand
 Internal factors; product cost and and objectives of company

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 REFERENCES

1. Lee K, Carter S (2012).Global Marketing Management (3rd ed.). Oxford University

Press. p. 524.
2. Law, Jonathan (2009). A Dictionary of Business and Management. Oxford University
Press.
3. Hess J.D., Gerstner E. . (2001). Loss Leader Pricing and Rain Check Policy . Marketing
Science (Volume 6), 1-18
4. White, J. (2014). "Price Discrimination: A Classroom Exercise". Business Education
Innovation Journal. 6: 100–105.
5. Henney JE (August 2006). "Safeguarding patient welfare: who's in charge?". Annals of
Internal Medicine. 145 (4): 305–7.

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THANK YOU