Frank Pepe’s Pizzeria Napoletana Uses Positive Word of Mouth to Become a

Premiere Pizzeria

Questions for Discussion

1. What are the various promotion elements that Pepe's uses to communicate with
customers?

As Pepe's has always done, it relied upon word of mouth to retain and gain
new customers. It places emphasis upon the experience and listens to customer
feedback on whether it’s delivering quality product. At times, it uses direct mail,
which can be effective way of advertising, and tries to engage with consumers on
Twitter and Facebook to remain connected with them.

2. What role does word of mouth play in Pepe's integrated marketing

communications?

Pepe’s uses a mixture of sturdy client relationships, premium product

offerings, and powerful integrated selling to form client satisfaction. These glad
customers typically tell their friends and family concerning their positive expertise
with Pepe’s, resulting in further customers.

3. Evaluate free pizza as a form of sales promotion in Pepe's success.

Pepe thinks in his own ways. He gives free pizza as a form of sales promotion
to encourage them to do their work consistently and to do their best as they can.