Professional Documents
Culture Documents
1
Ev
Comment
Value for money
Many vehicle owners perceive servicing and repairs at franchised dealers,
regardless of vehicle make, as expensive – certainly as more expensive than
at independent workshops.
This perception really isn’t justified any more. A lot of actions were taken
over the past few years in the areas of parts pricing and optimised repair
processes, that today enable Ford dealers to be fully competitive on price.
As an additional and important benefit for customers, they also offer original
Ford parts and quality servicing by specialists for Ford. The advantage is
obvious: customers who have servicing and repairs carried out at a Ford
dealership simply receive more for their money. Unfortunately, an image is
very difficult to change and it takes a lot of time.
Cover picture: In addition, even if the price is very competitive, the customer sometimes
The new Ford Mondeo is a model of excellence does have to spend a lot of money for a repair. And whenever people have
in terms of driving quality, safety and space. More to spend a lot of money, particularly for goods or services they would
about this in the article “Ready for Take-Off”. prefer not to need, they are very critical of the value they receive for their
money. So if anything goes wrong – for instance, a repair that needs to be
repeated, an item not checked during routine service, or even a slight
misunderstanding during the reception process – this will immediately
suggest to the customer that he did not receive an adequate value for his
money. What he will think is “I paid too much”, and what he will remember
is “This Ford dealer is too expensive”, even if he was charged a very
competitive price.
The article “The image impact” in autoteam 1/2000, described how you as
No part of this publication may be reproduced, a Technician or Service Advisor can influence the image of your dealership
stored in a retrieval system or transmitted in any through the things you say. Where price image is concerned, you also have
form, electronic, mechanical, photocopying, a major role to play: by doing a perfect job you will avoid the customer
recording, translating or other means without the thinking “I paid too much”. And by showing a little extra care and attention
prior permission of Ford Motor Company Limited. the customer will be convinced that the advantages your dealership has to
offer really give him value for his money.
The illustrations, technical information and data
contained in this publication were correct at the As you can see, image plays a major role in customer relations, which is why
time of going to print. several articles in this issue of autoteam again pick up this topic. Of course,
we hope you’ll find all articles in this issue interesting and enjoyable.
The articles in autoteam based around dealer visits,
reflect the conditions and practices of the country
featured. Where the procedures described differ from The autoteam-Editors
local practice, the latter should apply.
Published by:
Ford of Europe Incorporated
Ford Customer Service Division
Produced by Palmer Hargreaves Team
2 autoteam 3•2000
Contents
Promotion! 6
The role of advertising,
sales promotion and public relations
in Service marketing.
Service success 12
How Service excellence helps
to sell more vehicles.
TSB résumé 13
Competition 23
Keep clean
Ready for Take-Off 30
“It doesn’t smell!” 10
The completely New Mondeo
Stop harmful gases and bad smells;
sets the standards. A first impression.
change to the Odour Filter.
Controlled change 22
How filter minders reduce Transit The Power Number 32
cost of ownership Thanks to a simple ID number the
Technical Hotline can help even more
quickly in really difficult cases.
autoteam 3•2000 3
Gábor Baráth of Ford Petrányi
in Budapest, Hungary, installs
WDS …
4 autoteam 3•2000
■ Minimum and maximum
value “outside”: Trigger, if
the signal enters the range.
How to do it ➊
You have “specified” WDS and started
You can also reduce the display Datalogger as previously described:
range, i.e. increase the display
scale, to make it easier to Picture ➊: Automatic Capture
monitor a tiny signal deflection. 1. Activate “System Selection” icon
(1st icon top right):
Window “Capture Buffer Set-up” is
opened.
Training and experience 2. Select warning tone (Beep) and/or
The Datalogger offers you a automatic capture.
multitude of possibilities to 3. Set logging duration as well as pre
“trap” intermittent faults. and post trigger times.
But, as already mentioned, a ➋
sound knowledge of the vehicle Picture ➋: Setting the Limits
systems is essential in order to 1. Select a signal.
get the most out of this WDS 2. Activate Trigger icon (5th icon
tool. With training and experi- down from top right).
ence you have a powerful diag- 3. Set high value and low value of the
nostic partner in Datalogger. displayed range (Set Display Range);
here: High reduced.
4. Set value and kind of limits; here:
Minimum and Maximum value:
trigger, if the signal leaves the range
and enters one of the red areas.
Picture ➌: ➌
Digital signal display (top left on
screen):
Red/red = the value is currently outside
the limits.
Red/green = the value has been outside
the limits, now back within limits.
(Green/green would mean: value up to
now within limits.)
Waveform Signal Display
Upper Signal: Minimum and Maximum
Value Limit (2 red lines) = Trigger,
when signal leaves the range.
Lower Signal: Maximum Value Limit
(1 red line) = Trigger, when signal
overshoots.
The horizontal scroll bar at the bottom
indicates a stored display. ➍
Picture ➍: Bar Graph
Top: Value has been already outside
the limits (dot at the start of the bar)
and is currently back within limits.
(Limit = red triangle on the base line.)
Bottom: Value is currently outside the
limits.
autoteam 3•2000 5
Price
Price
ice •
P e o pl
• Pr
e
e o le •
• Peo
p
ac e •
ple
• P
Pl
Pl a c e
u
rod ct
m o ti o •
ct • P
o
n • Pr
n • Pr
du
• Pro
om
oti o
As Service Advisor Mike Wilson and we have very competitive diagnostic unit in the workshop. “With
is flicking through his newspaper service offers as well”, the that system we can test shock absorbers
at breakfast one morning, a Service Advisor muses. He better and more quickly – maybe we should
competitor spoils his appetite: decides to look into the matter. advertise with that?”
In a large ad, an independent
workshop is advertising immediate An hour later, Mike lays the newspaper Advertising must be targeted
repairs and maintenance work at with the independent competitor’s advertise- Tony picks up the suggestion. “That is a
a good fixed price. “We have ment on the desk of his Service Manager possibility. But advertising is such a big area
rebuilt and expanded – visit us on Tony Moore. “Tony, look how they’re that we need to consider in detail what we
our open day” says the advertise- bragging.” Tony looks at the advertisement. want to do and what is appropriate for us.
ment. Mike thinks of his new Mike continues “What they are offering The specialist term for this type of commu-
employer, a large Ford dealership there, we’ve been able to do for a long time. nication, by the way, is promotion. But
that appears to show little interest But if we don’t advertise, no one but our we might as well carry on talking about
in advertising. In the two months regular customers will notice”. Tony nods: advertising. That’s the more commonly used
that Mike has worked there, he “You’re right. We haven’t advertised for expression.” Tony thinks about the different
has not noticed a single adver- some time. Do you have any ideas what we possibilities and begins to explain to his
tising effort by his employer. could do?” Mike admits that, until now, he new Service Advisor, which advertising
“And our workshop is really has only worked in smaller Ford dealerships measures are available to the dealership
modern. We have just got a new and has had nothing to do with advertising (see “Marketing for everybody” in autoteam
testing unit for shock absorbers there. He spontaneously refers to the new 1/2000).
6 autoteam 3•2000
“First, we ought to look what we already classic promotional instru-
have available. After all, we receive profes- ments to communicate its
sionally designed materials from Ford that services and the benefits it
we can use, for example brochures, posters has to offer: “You can make
and the display units for the service and a distinction between adver-
sales areas. We can also join in Ford cam- tising, sales promotion, and
paigns which are already running nation- public relations, PR for
wide. For example, for the next national short. Simply put, advertising
campaign, we could place an extra advert takes place outside the dealer-
for our servicing in the local newspaper. ship, sales promotion here on
our premises and PR covers both
Advertising costs money areas.”
Mike asks, whether advertising the dealer-
ship really has to wait until the next Ford Moore gives an
campaign is running. Tony: “Of course, we example: “If we Well placed!
can always be proactive and advertise for have a commercial An advertise-
ourselves. But advertising costs money too. for our shock ment in the
That is why we need to consider in detail absorber test on the newspaper
who we want to communicate with, what local radio or place it catches the eye.
message we want to put across and what in the newspaper, that is
objectives we want to achieve.” advertising. We pay for the
commercial or advertisement and
“We want to inform our potential cus- therefore decide on the content, but it may
tomers of the fact that we carry out repairs be that we will not reach our potential of whom an increasing number have Internet
quickly and at a good price, and that they customers at all. We are hoping that an access, could constantly keep themselves
are in better hands with us than with the advertisement will bring more customers, informed about our offer. What is more, the
independent competition”, Mike throws in. more turnover and a higher level of recogni- Internet is a comparatively good-value
“That’s right, ‘inform’ is the important tion for our dealership, but on the other advertising option.”
word. Customers have to know what we hand we have to expect so-called distribu-
are offering. That is particularly true if we tion loss, as we are not communicating How to reach existing customers
are offering something out of the ordinary, directly with our potential customers. To “So our displays and brochures are not
some kind of special service, like for example use the example of newspaper advertising, advertising at all then?”, Mike wants to
a particularly good value winter check. But we are also paying for readers who do not know. “We call them sales promotion,
we also need to convince them that they even drive a Ford – these represent distri- because we use them in the service and sales
should come to us and not to the competi- bution loss. So a mailing directly to our areas and not outside”, Tony answers.
tion for everything to do with their car – customers may be more suitable” (see “With them, we reach mainly existing cus-
whether it’s maintenance, repairs, tyres or also “REACT! PACC Online” in autoteam tomers, who we make aware of additional
accessories. And, of course, it’s important 2/2000). “An Internet site would also be an or new services. What’s more, it is not just
that they recall us interesting possibility. There, our customers, the customers who see these things, but also
straightaway when they our own staff. Sales promotion is not just
think about their car. So geared towards the customers, but also
informing, convincing towards our own people. But what you can
and recalling are our see here, is that we can differentiate between
advertising objectives.” the various forms of advertising using the
formula ‘Who is saying what to whom,
The three using which channel, with what effect?’
instruments of That is called the communication route”.
advertising
In principle, Tony Tony continues: “For sales promotion, the
explains, the dealership communication route looks like this: Who –
has the choice of three that is us of course, the Ford dealer. What
are we saying? We are describing products
or services and want to deliver an extra
purchasing incentive. To whom we are
speaking is also obvious: primarily of course
the customer who is to purchase goods or
Displays, brochures services from us. The channel we are using
and posters can help to speak to the customer is the advertising
to increase sales. material – displays, brochures, signs.
And the effect we want to achieve is an
immediate increase in turnover, with the
customer buying something spontaneously.”
autoteam 3•2000 7
one thing we would of course hope for
reports in the media, on the other hand we
are also creating positive word of mouth
propaganda, if the members of the sports
You can reach team tell the people they know that we are
your customers supplying a vehicle. Who are we addressing
in many ways – the message to? We are addressing the
including the radio. public – the more media presence we have
as a sponsor the better. And the effect we
are aiming for is the maintenance and
improvement of our image among the
public.”
Pass on ideas
“That all sounds very nice”, says Mike.
“But what is my role in all this? We Service
Advisors don’t make decisions on advertising
initiatives, and if I take on an exhaust
repair, the customer is not interested in
whether or not I know the difference
Creating a positive image formers. A positive contribution on local between PR and advertising”. Tony can
“So what is PR then?”, Mike wants to radio or in the local newspaper about our scarcely deny this, but he does, however,
know. Tony knows the answer: “PR company could encourage customers to draw Mike’s attention to the fact that the
attempts to create a positive image among come to us.” Service Advisor does play a role in the
the public and to build trust. PR is different dealership’s advertising activities: “You
from advertising in that the customer is not Become involved in the should keep in mind the things we have
directly confronted with the ‘Buy me!’ community spoken about, such as opportunities for
message. I’ll give you an example: Imagine “And how do we get into the newspaper?”, advertising will certainly arise in your
you want to get to know a nice young lady Mike asks. “There are a number of possi- discussions with customers. Pass on your
a little better at a party. If you go up to her bilities. We can start an initiative which will ideas here in the dealership, and we will
and say: ‘Hello, you are the most beautiful be reported. For example sponsorship: We
woman I have ever seen and I am the most provide a Ford transit for use by the old
wonderful bloke in town, we’d be good people’s home around the corner or our
together!’, then that is advertising, and football club’s youth team, and invite the
crude at that. Your success would possibly local press to the handing over of the
be low. But if this lady hears from an vehicle. If we are lucky, the newspaper
acquaintance that you are a very nice, will think that our involvement in the
interesting man, then that is PR. Your community is worth a few lines, per-
chances are considerably higher, it might haps even a photo, and our public
even be that your ‘intended’ takes the initia- image is positively influenced.”
tive herself to get to know you. From that
example, you can see that the image you Tony also describes the PR commu-
have among the public is created by so- nication route: “If we appear as the
called multipliers or opinion formers – in sponsor of an amateur sports team,
the example these would be your acquain- then the communication route
tances. They spread messages about you looks like this: Who is saying
which are passed around many times over.” something? Us again, the
Ford dealership. What are we
“Should I tell all the people I know what a saying? We are showing that we are
great dealership we are then?”, asks Mike. committed to social support like sport
“That wouldn’t be so wrong”, Tony says. youth teams, and not just with lip service
“What staff say about the company but with active support. Which channel
privately contributes to the public image. are we using to spread the message? For
Customers also talk about whether or not
they are satisfied with us. Lots of people
listen: colleagues at work, relatives,
acquaintances, neighbours, people in the
sports club or in the evenings in the pub. It
makes a big difference whether customers A postal mailing
portray our dealership as friendly and initiative reduces
reliable or rather as a ‘dump’. The media distribution loss.
are also among the most important opinion
8 autoteam 3•2000
investigate whether we can make anything
of them. If you listen carefully to
your customers, you can also give
us some valuable indication as to Community involvement
how our advertising is being creates a positive image.
received by the target audience.
Other than that, you should
keep yourself up to date on our
promotional activities. A customer
who comes here because of an ad in
the newspaper can, after all, expect that
you will know what we have advertised
and which special promotion is currently
running. And of course you can get involved
in making sure that our displays, signs and
brochures are optimally placed in the
service and sales areas. One thing you
should not forget: advertising is only ever
the accompaniment. Personal conversation
with the customer is decisive, and you are
one of the staff who has the most customer
contact.”
Successful implementation
Mike thanks Tony for the detailed infor-
mation. A week later, he sees that the
discussion was worthwhile. Tony has passed
on the idea to do more promotional work
to the dealer principal, and he has agreed.
Now the Ford dealership is advertising in
the local newspaper for its service and the
new shock absorber test. On the same day,
in Interactive Reception, Mike greets the
first customer who has seen the ad and
decided to come back to try a Ford dealer
workshop. A few months later, a framed
newspaper article with photo is hanging in
the staff room of the Ford dealership: The
company gave the local Red Cross the use
of a Fiesta, with which the town’s senior
citizens get their “meals on wheels”
delivered. For the handover of the car, the
local newspaper sent a photographer and
a few days later the message of the Ford
dealership’s community involvement
reached tens of thousands of households in
the town.
autoteam 3•2000 9
Only easily recognisable
when new:
normal pollen filter (upper),
Odour Filter (lower).
10 autoteam 3•2000
Ford vehicles by Odour filters. The Activated Carbon
customers incur hardly any additional The raw material for activated carbon (adsorption
expense (see: “Replacement Intervals”). carbon) is charcoal created from wood, coconut
shells or peat as well as brown or pit coal. When
Can you imagine a customer turning down “activated” by steam at high pressure and tempera-
your offer to change to an Odour Filter? ture, the tar that clogs up the coal pores is dissipated.
The porosity thus achieved results in a very large
internal (active) surface, which can be as great as
1800 m2 per gram (!) of activated carbon. An addi-
tional chemical treatment of the carbon improves its
Complete and attach when effectiveness: Certain gases are catalytically trans-
an Odour Filter has been formed. Between 100 and 300 grams of activated
fitted. carbon are used in an Odour Filter.
Replacement Intervals
An Odour Filter does not cost any more than the respective normal pollen filter! The Odour Filter has a service life of 20,000 km or
1 year (pollen filter: 30,000 km / 2 years). The replacement intervals by vehicle are as follows:
Renewal of cabin air filter 1st Year 2nd Year 3rd Year 4th Year 5th Year
Up to
All vehicles with Pollen Filter Pollen Filter Pollen Filter
now
Ka, Odour Filter Odour Filter Odour Filter Odour Filter Odour Filter
Vehicles with
Fiesta 96/Puma,
15.000 km
Focus Diesel, Pollen Filter Pollen Filter
service intervals
Mondeo (➞ 9/00)/Cougar, optional optional
excl. Galaxy
Mondeo Diesel (10/00 ➞)
The customer has the option to choose the Odour Filter (every service)
or Pollen Filter (every 2nd service).
Important: • The Odour Filter is included in all renewed a special dangler must be
• The cabin air filter renewal labour time service maintenance menus and its placed in the engine compartment.
is now included in every routine service renewal should be ticked-off in the com- The dangler is included in every Odour
(thus also when the cabin air filter is not pleted box in the maintenance schedule. Filter package and must be completed
actually renewed at every service but at • To indicate that an Odour Filter has with date and mileage when the next
every other service). been fitted and when it needs to be replacement is due.
autoteam 3•2000 11
The new Petrányi
dealership
in Budapest.
12 autoteam 3•2000
Ferenc Nyáry, the Service Director, adds “We actually have two very
“Speaking of time, our regular opening strong indicators of success.
hours are from 7 a.m. to 6 p.m. But we Firstly, our plans are to sell
know that fleet operators often need our 20 Transits per month this year,
help outside these hours. So, when necessary, which is a very high volume for
it’s a matter of course that we’ll keep the Hungary. And although we’re
workshop open longer, so that our customers only at the end of May, we’ve
can have their Transit ready next morning. already achieved our full year
Incidentally, it’s also worth mentioning that Transit sales objective.”
we have technicians specially trained as
Transit experts and are currently planning “Our second success story
to employ a dedicated Service Advisor really shows the impact of our
trained to specifically look after Transit Service offer. One of our
customers.” customers, who operates the
second largest fleet in Hungary,
István Petrányi continues: “And it doesn’t stopped purchasing Transits
stop there. Our fleet vehicle salespeople are and switched to a different Gabriella Szabo, Ford Hungary’s autoteam
also specially trained on Transit. And the make. This was primarily for Co-ordinator, and Ferenc Nyáry, the Petrányi
presentation of our complete Transit reasons of vehicle price. We Service Director.
Service offer is a major element in all sales have now won the customer
negotiations. We have strong competition back and he told us that his major reason
in the Transit sector in Hungary and the for returning to Petrányi is our Transit
quality of our Service offer is a factor that Service. This confirms what we all believe:
is highly appreciated by our customers. It excellent Service not only improves after-
really builds customer loyalty.” sales business, it’s a real asset that increases
vehicle sales.”
A success story
Asked if he could actually measure the
impact of his Transit Service offer on the
dealership’s success, Mr. Petrányi responded:
TSB résumé
TSB No: 78/2000 TSB No: 80/2000 TSB No: 82/2000
Section: 501-05 (43) Section: 501-03 (41) Section: 501-10 (40)
Model: Focus built from 08.1998 Model: Ka built from 07.1998 to Model: Mondeo ’97 built from
until 17.02.2000 (build 24.03.2000 (build code 08.1996 to 11.1999 (build
code WP to YR) inclusive WM to YA) inclusive code TE to XM) inclusive
Subject: Bowed or buckled door trim Subject: Improved location of hood Subject: Rear safety belt – center –
upper area stay in hood area installation of new level part
Should a customer express concern over In the event that it is necessary to adjust Since December 1999, the 3-point center
the upper area of the door trim being a Ka hood stay to improve ist location in rear seat belt has been changed from a
bowed or buckled, the cause may be the recess on the underside of the hood, “mini buckle” to a “closed loop” design.
intense heat irradiation together with the procedure defailed in this bulletin is This bulletin contains the procedure to
dampness in the door trim. To resolve to be followed. follow in order to replace an old level
the concern, the affected door trim seat belt with a new level part.
should be removed and reinstalled with Important: During this work please take
one or two extra clips (depending on care that the paintwork of the car is not Important: These two designs are NOT
variant) in the upper area. damaged. interchangeable.
autoteam 3•2000 13
The
right tool
for the job
14 autoteam 3•2000
Brian slowly draws off the inner ring
NOTE: For Ka, Puma, Escort, Mondeo and The next stage is critical. Brian
Focus the procedure is basically the same fitted special tools 204 – 158 –
with the only differences being in the special 01, 204 – 158 and 205 – 295 to
tools. the hub and selected 27mm and Brian places the knuckle squarely on special tool
17mm Snap-on spanners. Using 303 – 171 – 03.
autoteam 3•2000 15
the circlip are positioned in
line with the lower ball joint
housing. This will help prevent
water getting into the bearing.
16 autoteam 3•2000
Successful conversations
made easy
In a restaurant: A large proportion of your daily work as
Waiter: “Hello sir, can I help you?” a Service Advisor in a Ford dealership
Guest: “Is the fish really fresh?” consists of holding conversations – primarily
Waiter: “I can recommend our set meal.” with numerous customers. But also as a
Guest: “I wanted fish actually.” mechanic you speak to customers and
Waiter: “The set meal consists of soup, game for the colleagues, to reach decisions so that you
main course and a dessert.” can act. You have to plan together with
Guest: “What about the fish? I don’t want a set meal.” others, give information to, advise and,
Waiter: “Wine is also included with the set meal.” depending on the situation, also convince
Guest: “Are you listening to me? I want fish.” others. Of course, everyone has, over time
Waiter: “I’m sorry. There is no fish in the set meal. developed successful forms of conversation.
So, one set meal?” But time and again, there are situations
Guest: “No thank you. I’m going somewhere else.” where some useful tips would be helpful.
This conversation was obviously not familiar with the subject of holding a If you knew, why one of your conversations
successful. The guest leaves the restaurant conversation. The waiter did not listen to with your customer did not go so success-
angry and the waiter has not fulfilled his the guest and tries to press his own wishes – fully, you could prepare yourself better for
role. What happened here? namely to be able to serve the set meal – the next time. If you could then make use of
to him. Instead, it developed into a tricky different types of behaviour the next time,
No real conversation, that is to say a situation where one of the participants that would be even better: Should I ask my
coming-together through the exchange of broke off the dialogue. By taking notice of customer a question now? Would I be best
important information, has taken place several tips and rules, the waiter could have just to listen now? How do I make sure the
here. One of the two participants was not held the conversation successfully. customer has understood me correctly?
autoteam 3•2000 17
Try to guess how many different conversa- uncertainties and misunderstandings. The following basic rules should be a
tions you have held today, with whom, with During the conversation, keep summarising useful basis for your thoughts and make a
what objectives and results. Everything we what has been said, decided or achieved contribution to you making your consul-
do is really a form of communication – so far. This will enable you to keep an tation conversations with your customers
because of that, we cannot “not” communi- overview of the conversation, and the even more successful. Three important
cate. Therefore, it is not a case of actually participants will not go round in circles. points need to be considered here:
learning to communicate, rather the crucial
“How?” of communicating. The positive conversation Search
Every conversation can be divided into What information does this customer need?
With the somewhat exaggerated restaurant several phases. First of all, it is important Which parts of my specialist knowledge
example, we wanted to show how quickly to create a pleasant climate for the conver- should I select, so that he only receives the
a conversation could go in the wrong sation. Depending on how well you know information he really needs?
direction. your customer, this will take place more or
less at a personal level. Simplify
How conversations succeed Among your customers, there are sure to be
For every Service Advisor, communication In the following phase, it is all about getting some who do not have any marked technical
is the key to their success. The secret of the information which is important to you. awareness. In such cases, the following
successful communication is putting your- Of course, specific questions are not only considerations are particularly useful for a
self in the place of the other person, your the most suitable means to get the necessary successful conversation. What prior know-
customer. Whoever takes notice of the needs information, they are also used to steer a ledge does this customer have? Which
of the other person in the conversation does conversation. Particularly in difficult technical terms can I use and which do
himself a lot of good. You should not just conversations – where two opinions are I need to simplify or paraphrase?
take important conversations with cus- opposed or the participants are talking at How can I simplify complicated
tomers as they come, you should prepare crossed purposes – with a well-placed facts so that he or she is
yourself for them. You should be quite clear question, you can bring any conversation really satisfactorily
about your relationship with the other back onto the intended path. Anyone who informed after the
person. Where do I stand in relation to him, does not ask should not be surprised if he consultation?
how does the other person see me, how do misses his objectives in a conversation or
I react to him and do I need to be on my experiences unpleasant surprises afterwards.
guard or can I expect his co-operation?
There are a variety of reasons for communi- After you have asked your customer for
cation difficulties. But mainly it is because it all the important information, it is now
is hard to put yourself in the other person’s a question of finding a solution in
place. partnership together. Very impor-
tant: Every conversation with
“Active listening” needs to be your customer should end on
learnt a positive note – and
“Active listening”, therefore, is an important certainly with a nice
point for holding a successful conversation. and courteous
By “active listening”, we mean the ability to gesture.
respond to the other person’s arguments
and facts. Do you listen carefully to your
customer and take notice of exactly what he
is demanding? If anything is unclear, you
should definitely ask, as precisely as possible.
Do not ask: “Does the noise from your
vehicle occur often?” You will get a more
precise and more detailed answer to the
question “At what instances and at
what speed does the noise appear?”
The dialogue will be more success-
ful for both sides: you get the
correct information and your
customer notices that you are
taking him seriously and that
you are really interested in the
solution to his problem.
18 autoteam 3•2000
Which examples do I use to explain it
clearly?
Planning
Where do I start? Where do I break off
and give my customer the
opportunity to ask
questions?
autoteam 3•2000 19
“We’ll have to replace the windscreen. A
repair is not possible because the damage
is right in the main vision area. Do you
have something to take care of in town?”
Clean the windscreen bonding surfaces Apply primer. Cut back old adhesive material to 1 to
with glass cleaner. 2 mm thickness.
20 autoteam 3•2000
Apply adhesive with the lightweight The triangular shaped adhesive bead. Insert the windscreen and locate correctly.
pneumatic applicator gun.
be kept at an angle of 90° to the flange. It “Only one hour”, answers Karl-Heinz to
is important that there be no breaks in the the question about the drive away time.
adhesive bead. Therefore, I must overlap the “By the time I have completed the job and
ends of the adhesive bead by 20 mm when cleaned the car, raised the invoice and the
the cartridge is changed or when I get to the customer has paid, the hour will be almost
end.” up.”
A searching look to see that the side Foreman Raimund Bärhausen gives
windows are open, then, with the help of Dirk Hassel his car back, and the
a colleague, the new windscreen is firmly customer is glad that he didn’t have to write
and evenly pressed in. the day off after all.
autoteam 3•2000 21
Controlled
change
For fleet customers, vehicle cost The air and fuel filters for the new Transit customer, filter replacement times have been
of ownership plays a particularly Diesel V184/V185, are a good example. calculated on the basis of replacement at
important role in their purchase Up to now, air and fuel filters were replaced every second service, with the times spread
decision. It is not surprising, at fixed intervals – generally during Major across all services. Consequently, the
therefore, that Ford pays special Service. But for the new Transit, both the customer must not be charged extra for
attention to this factor and air and fuel filters have filter minders, which labour, when the filter is actually replaced.
continuously improves vehicle show when they have to be replaced. Under
technology with lower cost of unfavourable driving conditions, both filters Regardless of vehicle model, this is similar
ownership in mind. need to be replaced at every second service. for spark plugs and all filters that require
But under normal conditions, the filters regular replacement (fuel, oil, induction air
will frequently only have to be replaced at or cabin air filters):
every third service, as indicated by the filter
minders. ■ Labour times, which cover the replace-
ment of spark plugs and filters, are
Filter minders are equipped with a simple already included in the total service
to read indicator, which is visible without labour time.
needing to dismantle the filter, so that cus-
tomers can be made aware of a necessary ■ Therefore, the customer must definitely
replacement during the Interactive Reception not be charged extra for labour when
process. these parts are replaced.
The cost advantage for the Transit customer Product rationalisation and transparent,
is obvious: he only has to pay for a new competitive pricing have resulted in prices
filter, when he really needs one. for Routine Servicing that are simple for
your dealership to communicate and easy
To make prices for servicing simpler for the for your customers to understand. They
dealership and more transparent for the ensure that the customer does not get any
22 autoteam 3•2000
Function of the Transit air ➊
●
filter minder
A plunger within the air filter minder reacts to the vacuum in the air intake system. As the
flow of air through the filter element is reduced, a higher vacuum is created in the air intake
system. This forces the plunger down against the force of a spring. A mechanism holds the
plunger in this position, until an increasing vacuum pulls it down further.
The action required during routine service is shown by the position of the plunger on the
➌
● ➋
●
filter minder scale:
■ green sector: filter element OK – do not replace
■ clear sector: replace filter element
➍
●
■ red sector: replace filter element ➎
●
If, between two service intervals, the plunger is in the clear sector, do not replace the
filter element immediately – wait until the next scheduled service. In the unlikely case that ➊
● Reset button
the plunger is in the red sector between services, do not wait – replace the filter element ➋
● Plunger
immediately. ➌
● Green sector
➍
● Clear sector
Important: After replacing the filter element, the plunger must be returned to its starting ➎
● Red sector
position by pressing the reset button.
x
Thereafter, each of the 5 dealers had exactly 1/5 of the total pens: 5
Expressed as a mathematical formula this is: x–34
1
x–3 x5 8 4
8x – 24 – x + 3 x 7x – 21 x
This can be transformed into 5
, which is equivalent to
32 32 5
autoteam 3•2000 23
Engine oil doesn’t only lubricate, but
also has to fulfil a number of other vital
functions: Cooling, sealing, cleaning,
transfer of forces, protection against
corrosion and it must retain a stable
heat-resistant viscosity.
Quality –
Drop for Drop
engines are Performance and classification of a lubricant
subjected to are subject to standards which are given on
ever higher the basis of specifications and which are
mechanical and printed on the oil container labelling.
The thermal loads and
constantly more moving parts Designation
increasing such as exhaust turbo- The American Petroleum Institute (API)
demands made on chargers or hydraulic classifies engine oils since 1947 with identi-
engines as well as tappets have to be lubricated. Some fication letters: S for Petrol engines and C
extended service intervals mean that engine day, advancements in engine oil technology for Diesel engines. The second letter behind
oil must meet all these demands over a long will mean that under normal operating S or C shows the respective performance
period, reliably and without any loss in conditions the oil will no longer have to be level of the oil, whereby A is for the lowest
quality. renewed, as has been the case with trans- and Z (theoretically) for the highest perfor-
mission oil for some time. mance level. The letter occurring later in the
In the first combustion engines the oil simply alphabet always also includes the preceding
flowed to the lubrication points and was Inner Values performance standards, e.g. specification D
disposed of into the environment. Initially Although they look almost exactly the same will automatically include specifications A
for cost reasons, but also for the protection as they did many decades ago and still to C. A current High Tech oil is for example
of the environment, oil recirculation systems consist of hydrocarbons (CH), modern classified API SJ/CF.
were developed to re-use the oil. In the late engine oil characteristics and quality differ
Forties oil had to be renewed after approxi- quite substantially from earlier lubricants. European car manufacturers developed at
mately 1,500 km, at the beginning of the Incidentally, the synthetic oils which have the same time the classification system
Seventies this was increased to an average become so popular over the last few years CCMC, which was replaced in 1996 by
of 5,000 km and nowadays oil replacement also consist of carbon and hydrogen atoms, ACEA (Association des Constructeurs
intervals in excess of 25,000 km for passenger mostly however in a composition which Européens de l’Automobiles). The minimum
cars are feasible. And that, although the never occurs in natural mineral oils. The requirements for engine oils are defined
molecular structures can be brought into here by letter and number combinations.
the desired formulations through so-called Application and quality classification of the
Crack processes as well as special distillation oils are given as follows: A1, A2, A3 for
methods in order to obtain precisely deter- Otto engines, and B1, B2, B3 for passenger
mined characteristics. car diesel engines. A2 or B2 are for the min-
imum requirement, while A3 or B3 reflect
higher requirements. The specifications A1
or B1 describe special low friction oils with
reduced high temperature viscosity. The
The full combustion force is transferred year indicated behind the letter number
to the crankshaft only through the oil combination shows when the ACEA speci-
film on the piston gudgeon pins and fication was made.
connecting rod bearings. Also, cooling is
an extremely important function of the Viscosity
engine oil. Viscosity describes the property of a fluid
to resist deformation. With light oil (low
24 autoteam 3•2000
Under a microscope even a honed or Mixed friction: Occurs predominantly Liquid friction: Both metal surfaces
lapped cylinder wall looks like moun- during cold starting and during the are completely separated by the lubricating
tainous terrain. The minimization of warming-up phase. The lubricating film film. Friction occurs only within the
friction is, therefore, one of the major is not consistent; partial metal to metal lubricant. Wear is nil.
functions of an engine oil. surface contact. In the engine this happens
Dry friction: Occurs only in exceptional for instance between piston rings and
cases (e. g. in case of a failure in the cylinder walls as well as within sections
lubricant supply) and leads to destruction of the valve gear. Wear is minimal.
(“seizure”) of the contact surfaces. Wear is
high.
The Magic Formula:
Formula E
viscosity) the deformation resistance is among other things resistance to ageing and
small (low friction effect), with thick oil corrosion protection, they prevent foaming, Ford develops and specifies engine oils.
(high viscosity) it is, however, greater. The repel impurities and hold them in suspension. Almost all Ford engines are factory-
viscosity is affected by temperature (cold filled with Formula E (SAE 5W-30)
oil is more viscous than warm oil) and is The quantity of additives can range from a and this oil is recommended for most
classified since 1911 according to the SAE few ppm (parts per million) up to 20 % in engines in the current model range (see
(Society of Automotive Engineers). Before oils for high performance diesel engines. TSB 69/1999). This low-friction oil,
there were no binding guidelines; a recom- which was developed together with the
mendation made at the time had little oil industry particularly to meet the
meaning: “The engine oil must still flow needs of Ford engines, combines high-
comfortably from the can in the winter quality base oil with most modern
cold.” additives. It is based on natural mineral
oil, is thus more economic than a full-
Today almost only multi-grade oils are synthetic oil, but nevertheless highly
specified (e.g. 5W-30) because of their efficient and is formulated to meet the
better cold starting and all year round demands on modern engines.
performance. Each viscosity class consists
of two numbers, whereby the first is almost The Advantages:
always a W (for winter = defined cold flow ■ cheap
behaviour). Oils with low code numbers are ■ reduced fuel consumption
thinner than those with high code numbers. ■ greater engine performance
■ significantly reduced pollution
Additives emissions
These are added to the base oil and consist ■ optimised friction
usually of a chain of hydrocarbons ■ greater protection against deposits
(oleophiler section) and an attached head, ■ best resistance against ageing and
which contain a chemical group (polarised thickening
section). Both sections improve the positive ■ excellent stability at high
characteristics of the engine oil and mini- temperatures
mize the negative affects; they provide
Standards and Specifications
API: SJ/CF
ACEA: A1-98/B1-98
SAE 5W-30
Structure of Ford WSS-M2C912-A1 and
an additive WSS-M2C913-A1
autoteam 3•2000 25
Together with tyres
and brakes, shock
absorbers form an
“Around the Wheel”
safety system.
Shock absorbers:
26 autoteam 3•2000
■ Make it clear to your customer that you Of course, the answers should be evaluated
are recommending a shock absorber with care: they can only serve to confirm
check for the sake of his own safety. other symptoms. Often the customer will
■ You should also explain to your customer not have noticed anything, as he has sub-
that, by replacing worn shock absorbers, consciously become accustomed to the
he is making a worthwhile investment in gradual deterioration.
the residual value of his vehicle.
■ And there are also benefits for your Important: After replacing the shock ab-
dealership. Replacing shock absorbers is sorbers, the customer must feel a difference!
a repair which is very profitable in terms
of both parts and labour. Worn shock absorbers increase the risk 3. Test drive
■ For reasons of vehicle dynamics and of aquaplaning. A mini test drive in the car park is usually
safety, shock absorbers should always be enough:
replaced on a per axle basis – whether are unequivocal indicators of worn shock
because of wear or accident damage. absorbers. Action Observation
Start sharply ➡ excessive rearing
For a successful discussion, the following However, these signs only set in very late, up?
points should be noted: by which time the safety of the vehicle will Brake sharply ➡ excessive diving?
already have been jeopardised for quite to a stop
■ Consider that you have a maximum of some time, because of insufficient shock Alternate bends ➡ excessive side
15 minutes available. absorber performance. To diagnose deterio- (slalom) leaning?
rating shock absorbers at an early stage, rocking?
you need to proceed differently. Shock For all actions ➡ multiple
absorber diagnosis covers four areas: oscillations?
autoteam 3•2000 27
WDS offers a choice of
diagnostic routes.
The road
to recovery
CD4E doesn’t go wrong very can choose Transmission Concerns. Line pressure
often but when it does WDS is This option offers two further choices: WDS can run a line pressure test to check
the perfect tool to help you put Engagement, and Upshift/downshift, both the pressure at idle and at stall speed in
it on the road to recovery. Menu Walker Guided Diagnostics with new all gear lever positions. WDS will suggest
function tests. that a line pressure test is carried out at an
Diagnosis of CD4E in Mondeo using WDS appropriate stage in the diagnostic process
is based closely on the routines used on Note that the Full Diagnostic on WDS, depending on the particular fault codes
FDS2000. As with FDS2000, there are a as used by FDS2000, is only available for displayed.
few preliminary checks to be carried out vehicles up to 1999 Model year.
before electronic diagnosis can begin. A low line pressure at idle could be linked
Menu Walker to:
Having completed these and plugged in the Menu Walker serves as a navigational aid, ■ Fluid level
16-pin data link connector to Mondeo, allowing you to manually select individual ■ Restricted inlet filter
WDS diagnosis can start. Before carrying test routines such as Mass Air Flow (MAF) ■ Loose mainbody
out diagnosis of CD4E using WDS, it is sensor or Transmission Fluid Temperature ■ Solenoid body
recommended but is not compulsory that (TFT) sensor. You can even ignore checks ■ Accumulator body to case bolts
WDS engine checks are completed and any that are not relevant to a concern, and after ■ Excessive leakage in pump
faults rectified. repairs you can repeat a particular test ■ Sticking main regulator valve
routine as a check. ■ Damaged inlet tube seal on inlet filter
CD4E ■ Damaged gaskets
Diagnosis of CD4E by WDS is straight- Menu Walker function test ■ Damaged separator plate
forward: simply select Powertrain and then The sequence of operations in a particular ■ Split inlet filter (dragging air into the
Transmission. From there you can follow function test can be altered individually and circuit)
through exactly the same diagnostic routine the tests can themselves be carried out in
used on FDS2000 (Full Diagnostic), or you any order.
28 autoteam 3•2000
The PVT is connected to the transmission through a connector A line pressure test can be a very useful diagnostic exercise.
located behind the left-hand front wheel.
A high line pressure at idle should be Solenoid (3-2T/CCS); and Transmission Training
investigated by: Control Indicator Lamp (TCIL). Do not forget there is comprehensive
■ Carrying out a visual check of the diagnostic help in TIS: select Mondeo
transmission wiring If you suspected CD4E was upshifting late 97, Automatic Transmission, Diagnosis and
■ Carrying out a diagnosis using WDS you might opt to display the data going to Testing, then the diagnosis and testing menu
that solenoid, as well as the data coming is available.
Datalogger from the TR and VSS sensors. However,
To use Datalogger touch the toolbox icon Datalogger does not explain each step like In order to make full use of WDS in
and then select Datalogger from the list. the guided diagnostics or menu walker and diagnosing CD4E and other concerns you
it will not tell you if the figures you are need to attend a WDS training course.
The Datalogger function enables dynamic getting are out of range. This means that
measurement during a road test. The data in order to fully utilise Datalogger you
can be stored for viewing later. (Read the must have a thorough understanding of the
WDS series in this magazine.) You can also electrical systems that form CD4E.
measure line pressure using the correct
adaptor and the PVT through Datalogger. In our example (see photograph) we are
Select PVT on the Signal Parameters screen. monitoring the TR sensor, the VSS, TCC,
RPM and the OSS. The voltage recorded for
A number of sensors supply information to the TR sensor corresponds to the position
the Powertrain Control Module (PCM), of the transmission range selector lever
which in turn sends information to other (P, R, N, D, 2, 1). We can clearly see what
sensors. Datalogger can display this data as is happening to the other outputs at each
a bar graph, in line form or digitally: upshift.
PCM – Inputs: TFT sensor; Transmission Datalogger is an invaluable tool for the CD4E diagnostic.
Range (TR) sensor; Brake On/Off (BOO)
switch; Electronic Ignition (EI) system;
ignition control module; last two are on
older vehicles with external EI-ICM (Or
EDIS) Crankshaft Position (CKP) sensor;
MAF sensor; Throttle Position (TP) sensor;
Vehicle Speed Sensor (VSS); Transmission
Control Switch (TCS); Air Conditioning
(A/C) Clutch; Engine Coolant Temperature
(ECT) sensor; and Turbine Shaft Speed
(TSS) sensor.
autoteam 3•2000 29
New Mondeo
Ready
for Take-Off
The new Mondeo lines up. 60 per cent stronger torsionally than the ■ Pre-treating, phosphate coating process
Ford sets the standards with the previous model. This brings not only safer and electophoretic priming dip process
completely new Mondeo and will driving qualities, but also a quieter operating ensure complete and consistent coating
strengthen its position in hard environment, plus a more durable and of even the smallest cavities thanks to
fought middle class. autoteam was reliable life for the body shell. Some specific carefully designed inlets and precisely
able to get a first impression for features are: positioned anodes.
you. ■ Strong and light through the use of high- ■ Environmentally friendly liquid wax
strength steels (43 % in the front-end containing no organic solvents is applied
alone). to cavities in supporting beams, doors
New Mondeo represents significant steps ■ Use of tailored-blanks (see Chart) e. g. in and hood. Thermal curing hardens the
forward. Dependable durability and eco- rear wheel arches, B-pillar and inner wax into a permanently elastic protective
nomic running costs are certainly amongst door panels mean extremely rigid light- coating.
the most important aspects for customers. weight construction. Proof of the robustness of the anti-corrosion
But that is not all. The new Mondeo is ■ Ultra-high-strength-steel side impact door measures is that Ford guarantees the new
exemplary in all safety aspects. beams manufactured in Sweden. Mondeo against perforation corrosion for a
full 12 years.
Body 24 Stages, 12 Years
Light and stiff To preserve the strengths of this body Powertrain
The body of the new Mondeo, which will shell for the whole vehicle life, a 24-stage New Mondeo comes with six 4-Valve
be available as notchback, hatchback and corrosion protection and paint system is engines.
estate models, is extremely strong but light- used. For example:
weight. The wheel base is extended by ■ Every sheet-metal panel except the roof is More info on the powertrain line-up in the
50 mm and moreover the body shell is coated on both sides with zinc galvanising. next autoteam issue.
30 autoteam 3•2000
It gives way where it is wiser to absorb
accident impact: The front bumper system
features a hydroformed tubular front
bumper beam to absorb under 15 km/h
crash impacts. Between the rear bumper
and longitudinal beams are so-called crash
tubes: these telescopic tubes absorb crash
impact energy through friction. Rear end: Crash tube between longitudinal Just pull two pins like these out and the
member and bumper with energy-absorbing complete headlamp assembly can be
Restraint foam. removed.
An accident happens in a fraction of a
second, but it is in this short time that the
Mondeo delivers a level of protection to its ■ Emergency Brake Assist (EBA), optional:
occupants that no other competitor can The system recognises an emergency
match. This second part of the passive stop situation by the speed at which the
safety system includes: brake pedal is depressed and initiates a
■ Three-point seat belts in all seating maximum brake performance.
positions with load-limiting retractors ■ Electronic Stability Programme (ESP)
and pyrotechnically-fired pretensioners with 7 sensors and two independent
for the front seat passengers. microprocessors.
■ Airbag control by a central module
located near the gearshift lever, a crash Good vision in the dark also spells active Behind the front bumper: Metal-crash-tube
sensor behind the radiator grille and safety. The new high-performance halogen and energy-absorbing foam.
sensors in the lower part of the B-pillar. headlamps (high-intensity xenon headlamps
■ Adaptive dual-stage front airbags: The optional) and two high-intensity halogen
airbags have two levels of inflation reversing lamps bring ultimate lighting
pressure and deploy in two stages in that performance. A special feature: Changing a
two airbag inflators are activated one headlamp or headlamp bulb is ultra-quick.
after the other depending on how severe No tools are required.
the crash is and occupants weight the
front seats (sensors in the seats). Read about more interesting details of this
■ Side Airbags (11 litres) for the front-seat new Ford in the next issue of autoteam.
occupants.
■ Inflatable Side Curtains (24 litres) for
front and rear occupants. Body shell construction: ultra rigid, but
■ Active head restraints on the front seats: with crush zones.
In the case of rear-end impact, the head
restraints move forward to arrest the
backward movement of the occupants
head to protect against head and neck
whiplash injuries.
autoteam 3•2000 31
Technical Hotline more Powerful than Ever
And so, your last hope is the Technical “Your Hotline Contact ID Number, problem without you having to verbally
Hotline. But you can’t get through because please” relay such things such as VIN, queried
all lines are engaged. What a grind! How In future, the Hotline engineer will always symptom codes, vehicle specification etc.
can this happen? Not because the Hotline is first ask for your Hotline Contact ID number. There can’t be a better starting point
not fully manned or there are not enough This will help both the Hotline engineer and for you and the Hotline engineer for a fast
telephone lines. No, it is solely because the yourself in two different ways: solution to the problem.
Technical Hotline lines are busy most of the 1. The engineer and you can be sure that
time with unnecessary calls. Either the caller you have the latest information and are Everyone benefits
is not fully prepared and has not got all the fully prepared. Everyone benefits from this new procedure:
information ready, or he has not even first 2. After the Hotline engineer enters your ■ Those who use their local resources and
looked for a solution, but is asking for Hotline Contact ID number, all infor- search conscientiously for a solution
things which the Hotline is not responsible mation relevant to the OASIS query, to their problem will in most cases be
for in any case. which assigned you the reference number, successful without outside assistance.
appears automatically on his screen. This is still the most professional way.
Temptation I. e. from the Hotline and OASIS link ■ Those who have a problem which they
Admittedly, the temptation is great, because he knows immediately really cannot resolve by themselves,
picking up the phone is a lot easier than – all enquiries you made in your OASIS can reach the Hotline faster to be given
looking through one’s own documents or query and assistance within the shortest time.
files. So that nobody in future succumbs so – the same information that you received ■ The Hotline engineer can help faster and
easily to this temptation and the “Hotline” from the OASIS query. without further tedious inquiries.
can become what it should be, a “Power ■ The customer finally, will be satisfied
Number” will soon be introduced. By this Your helper has thus all data directly because you can repair his/her vehicle
the effectiveness of the Technical Hotline available and is immediately reliably and at the first attempt.
will be further improved, so that it can be conversant with your
accessed quickly and provide help when And isn’t customer satisfaction the
really difficult situations arise. paramount goal of all our joint
efforts?
The “Power Number” is called in reality
a “Hotline Contact ID” and guarantees Further information about the
you fast help from the Technical Hotline. introduction of the Hotline
Without this Contact ID, however, you can Contact ID number will be
expect hardly any assistance at all from the provided in due course.
Hotline in the future.
First OASIS
How do you get your Hotline Contact ID?
From OASIS. Because whoever conscien-
tiously uses all his local resources to resolve
a problem cannot leave out an OASIS
enquiry. Afterall, OASIS holds all the latest
information.
IRL