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PRODUCT PRESENTATION

JERSON DARIO ALDANA RODRIGUEZ

FICHA: 2104673

PRESENTADO A:

SHELY MARIA TATIS DEL TORO

SENA CENTRO DE COMERCIO Y SERVICIO REGIONAL ATLÁNTICO

TECNÓLOGO EN GESTIÓN DE MERCADOS

2020
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DA¨GUSTO BAKERY

Da 'Gusto Bakery is a company located in the municipality of El Espinal in the

department of Tolima, whose main activity is the manufacture and sale of bakery and pastry
products, its main objective is to seek strategies that allow growth, knowledge and
positioning of the same within the neighboring municipalities.

Due to the variety of the products we have in our bakery, i will include by describing
a healthy product that helps us a lot of digestion.

OATMEAL COOKIE

Oatmeal cookies are a type of cookie made based on wheat flour mixed with oatmeal
cereal, traditional in the confectionery of several countries, depending on their varieties with
other ingredients
Light oatmeal cookies are cookies with a reduced calorie, sugar and fat content; This
reduction must be at least 30% compared to the original oatmeal cookies (and so with all
products or light foods).

Oatmeal is a cereal well known for its healthy and balanced properties. In fact, it is
one of the most consumed cereals worldwide. Another positive property of oats is that you
can cook different dishes or recipes with it. An example is oatmeal cookies.
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Oatmeal cookies are very nutritious for the body. A remarkable property of oats is
that it helps to enhance muscle mass, and also enhances our performance when we train.

It is a healthy food product that helps quell hunger at any time of the day. Because of
its low calorie and fat content, it makes people feel calm when consuming them and in turn
they love it for its rich flavor. They contain a novel individual presentation, offering
consumers the possibility of enjoying a healthy snack at any time of the day, quickly and at
a good price.

Men and women who want to eat well, in a healthy way, who do sports who go to the
gym regularly. People between 15 and 45 years of age of socio-economic levels 3 to 6. The
market is Colombia. 70% of sales are registered in Bogotá, Cali, Medellín, Barranquilla,
Cartagena, Bucaramanga, Pereira and Villavicencio.

SENSORY CHARACTERISTICS:
 Color: Characteristic of the type of cookie without presenting áreas black from
burns.
 Smell: Characteristic, pleasant, sweet, must not present strange or rancid
odors.
 Flavor: Characteristic, sweet, without strange flavors.
 Consistency: Characteristic of a cookie, crunchy.

STORAGE:
Keep the product in a dry place, free from the action of Sun rays. Given the Product
characteristics, should be kept at a temperature less than 25 ° C and an average relative
humidity of the environment. Stay in a cool and dry place on pallets. Shelf life: 60 days from
the date of production, when It is stored in its original unopened packaging in a dry place
andcool.
Because the product is delicate, it must be handled with Be careful, otherwise the
product may break.
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PRIMARY PACKAGING:

MATERIAL: Flexible BOPP packaging

OPTICAL CHARACTERISTICS: transparent and / or glossy film Suitable for printing
processes.
THICKNESS: between 20 to 25 microns, containing 4 pieces placed inside a bag of 50
packages.
Secondary packaging: corrugated Kraft cardboard containing 200
4-piece packs.
Weight: 16 kilos per box
Maximum stowage 3 pieces

COMMENTS

- For me, Panaderia Da Gusto is the best brand for cookies. I pay close attention to the
ingredients, and they are one of the most natural, and they don't fool you like others by telling
you that they are whole grain and then they put a minimum proportion of whole wheat flour.
And in terms of price, they are also the ones with the best value for money, so I always choose
this brand when I can. They have cookies with various flavors and formats, the oatmeal ones
are very rich and healthy
Carolina Zarate 5 estrellas

I have always loved Panaderia Da Gusto because it makes very good breakfast products and
cookies, and it also works for private labels, which is appreciated. With a couple of cookies
you are already full, they are quite large and with many chocolate chips. They do not taste
like cardboard like many oatmeal, they have a very rich flavor. Of course, do not get
confused, although they are somewhat healthier than standard breakfast cookies, they are not
diet.

Mariana Lozano 5 estrellas