QUESTIONNAIRE

The researchers are the Grade 12 Accounting and Business Management student of Bestlink College of the
Philippines who are conducting a study about INCOME GENERATING STRATEGIES OF THE SMALL SCALE
EATERY AROUND NOVALICHES, QUEZON CITY. This questionnaire will serve as an integral of study.

Direction: Please answer the following questions by putting a check () in the box that corresponds to your
preferred answer.

Part I: Demographic Profile

Name (optional): Age:

Gender: Male Female
Higher Educational Attainment: Post Graduate High School Level
College Graduate Elementary Graduate
College Level Elementary Level
High School Graduate No Formal Education
Civil Status: Single Separated
Married Widow
Year of Operation: 1 year and below 4-5 years
2 - 3 years 6 years and above
Capital/ Investment: ₱ 4,999 and below ₱ 16,000 – 20,999
₱ 5,000 – 10,999 ₱ 21,000 and above
₱11,000 – 15,999
Number of Employees: None 5-6
1-2 7 and above
3-4
Part II

2.) What are the income generating strategies are employed in your eatery in terms of:

1.1 Promotional Strategies

Buy 1 Take 1 Free beverages

Unli Rice Giveaways (e.g. toys, t-shirt, mugs, bracelets, ball pens and etc.)
Free Wi-Fi Coupon
Eat all you can Discount for loyal costumers
Free Soup Others (please specify)
1.2 Menu Variety

Pagkaing Pinoy Fast Food

Breakfast Meals Combo Foods (e.g. tapsilog, cornsilog, hotsilog, and etc.)
Desserts Pika –pika
Kakanin Japanese Food
Pasta Others (please specify)
1.3 Service
Food Preparation (Platting) Ambiance (e.g. interior design, spacing, lighting and sounds)
Entertainment Friendly and Respectful Employees
Live Bands Ventilation
Acoustic Band Air-conditioned
Comedy Skit Electric fan
Dancing Crews Affordable/ Economical
Videoke Safe Surrounding (e.g. guard, sturdy place)
Nutritious/Balance Diet Others (please specify)

3. How do the above mentioned strategies affect the income/profit of the eatery?
Direction: Rate the strategies that you are using in your eatery in terms of their effectiveness in
generating your income. Put a check under a desired number.

Legend:

4.50 – 5.00 Very Effective (VE)

3.50 – 4.49 Effective (E)
2.50 – 3.49 Moderate Effective (ME)
1.50 – 2.49 Least Effective (LE)
1.0 – 1.49 Not Effective (NE)

STRATEGIES (VE) (E) (ME) (LE) (NE)

5 4 3 2 1
A. Promotional Strategies
a. Buy 1 Take 1
b. Free Wi-Fi
c. Unli Rice
d. Giveaways (e.g. toys, t-shirts, mugs and etc.)
e. Eat all you can
f. Free Soup
g. Free Beverages
h. Coupon
i. Discount for loyal costumers
j. Others:
 B. Menu Variety
a. Pagkaing Pinoy
b. Foreign Food
c. Breakfast Meals
d. Desserts
e. Combo Foods (e.g. tapsilog, cornsilog and etc.)
f. Pika –pika
g. Japanese Food
h. Pasta
i. Kakanin
j. Others:
C. Service
a. Food Presentation (Platting)
b. Entertainment
1. Live Bands
2. Acoustic Band
3. Comedy Skit
4. Dancing Crews
5. Videoke
c. Safe Surrounding(e.g. guard, sturdy place)
d. Ambiance (e.g. interior design, spacing, lighting
and sounds)
e. Affordable/ Economical
f. Ventilation
1. Air-conditioned
2. Electric fan
g. Nutritious/Balance Diet
h. Friendly and Respectful Employees
i. Others:

4. What strategies may be recommended to increase profit of small scale eatery?

Attractive crew
Birthday Promos
100th costumer for the day (discount)
Post Special Dish
Free Showing of Live Sports Competitions (e.g. Pacquiao VS Mayweather, Fiba World Cup and etc.)
Combo Meals
Catering Service
Delivery Service
Beautiful Take out Packages
Distributing Menu List