Employment Communication:

Job Search and Resume Building

Employment Communication
• The process
• Job search
• Resume
• Cover letter
• Interview
• Follow up
Employment Process
1. Identify your goals
2. Evaluate your qualifications
3. Choose a career path
4. Search the job market
5. Prepare resume and cover letter
6. Participate in an interview
7. Follow up / Accept the best offer or
Reevaluate your progress
Preparing for a Job Search
1. Identify you interests and goals
2. Evaluate your qualifications
3. Recognize trend in the workplace
4. Choose a career path
Identify Interests
▫ Do you enjoy working with people, data or
things?
▫ Do you need to be your own boss?
▫ How important are salary, benefits, location,
and so forth?
Evaluate you Qualifications
▫ What technology, language, and people skills
can you offer?
▫ How can you demonstrate your skills?
Recognizing Employment Trends
▫ Fewer people in permanent positions
▫ More flexible workplace, including
telecommuting
▫ Lifelong learning needed to continually
update skills
Choose Career Path
▫ Visit your campus career center, search the
Web, use your library
▫ Take a summer or part-time job in your field
▫ Volunteer with a nonprofit organization
▫ Interview someone in your field
▫ Join professional organizations
Conducting a Successful Job Search
▫ Searching for a job online
▫ Searching a job using traditional techniques
Searching a Job Online
▫ Check the big boards: Monster, CareerBuilder,
College Recruiter, Yahoo Hot Jobs
▫ Use the big boards for information; realize that
few people actually find jobs on them
▫ Look beyond the big boards to corporate Web
sites, professional association sites, as well as
local employment, niche, and social sites (such
as LinkedIn, Plaxo, and Facebook)
Traditional Techniques
▫ Check classified ads
▫ Check alumni and professional association
listings
▫ Contact companies directly
▫ Sign up for campus interviews; attend job
fairs
▫ Ask for advice from instructors
▫ NETWORK, NETWORK, NETWORK!
Writing a Customized Résumé
• Preparation
• Organizing information into categories
Preparation
1. Research the job market
Use newspapers, the Web, and other resources to
learn about jobs, qualifications, and employers
2. Analyze your strengths
What will sell you for the job you want?
3. Study other résumés as models
Experiment with formatting
4. Choose a style
▫ Chronological
▫ Functional
▫ Combination
5. Decide on the length
Résumé Organization
1. Main Heading
 Name – should stand out of the page
 Contact information – below name
 Complete address
 Phone number
 Email address

SANA RAFIQ
508-7-B1, Faisal Town, Lahore
0323 6463723
sanarafiq@gmail.com
Résumé Organization (cont)
2. Career Objective: helps to classify résumé
 Mention position if you know
 Keep in mind employer’s perspective
 Highlight how you can contribute to the organization
 Do not downplay your talent
 Do not write more than 3 lines
 Avoid using complete sentences, and ‘I’
To obtain a meaningful position that enables me to learn more about
marketing.
To obtain a position with an advertising firm where creativity,
software knowledge and communication skills can be used to build
client base and expand operations.
Seeking a Senior Marketing Manager position to supervise and lead
the marketing department for effective operations.
Résumé Organization (cont)
3. Summary of Qualifications: most impressive
accomplishments in one concise bulleted list
Résumé Organization (cont)
4. Education
 Name, location of school (city, state, country)
 Dates of attendance
 Major field of study
 Degrees received
 Major courses

2012 National University of Emerging and Computer Science, Lahore

BBA (Hons) Business
Major: Marketing and Sales
GPA: 3.4

Major courses: Brand Management, Marketing Research, Digital

Marketing, Financial Analysis of Marketing Decisions
Résumé Organization (cont)
5. Work Experience or Employment History
 Name and location of employer (city, state, country)
 Dates of employment (month, year)
 Job title
 Significant duties, activities, accomplishments, and
promotions
 Avoid generalizations – quantify be specific
 Use a bulleted list
 Customize them to need
 Don’t use complete sentences
 Use action verbs
 Highlight social skills
 Don’t repeat
Work Experience or Employment History

May 2010 to June 2014 Nielsen Pvt Limited, Lahore

Marketing Officer
- Designed the sesquicentennial website
- Coordinated with 27 academic and 14
administrative departments to design
annual marketing
- Collaborated with media agency to
create digital campaigns for Facebook
and Twitter
Résumé Organization (cont)
6. Capabilities and Skills / Abilities
 Focus on what can you do for the company
 Highlight special skills: ability to use the internet, software,
office equipment, social media, technology tools
 Highlight languages, trainings, certifications
 Mention special aptitude like working under stress; give
evidence
 Use action verbs

• Trained for Auto Responder Madness

• Achieved recognition for designing an a print ad in Adobe Photoshop
• Conducted statistical analysis for multiple academic projects using
SPSS
• Proficient in Russian
Résumé Organization (cont)
7. Awards, Honors, and Activities
 Awards, scholarships, fellowships, deans list, honors,
recognitions, victories, certificates, conferences
 Include in education or experience if not more than 3

Gold Medal and Magna Cum Laude (Higher honor)

BBA, FAST National University, Lahore

Captain, FAST Women’s Football

Provided leadership to team for the 2008 and 2009 seasons

Publishing Secretary, FAST Fun Trekkers Society

Designed and printed promotional material for events
Résumé Organization (cont)
8. Personal data
 Hobbies / interests

Enjoy watching documentaries, reading about technology,

running, and travelling.
Résumé Organization (cont)
9. References
 Do not include unless required

Will be furnished upon request.

(can be eliminated)
Additional Tips
• Make sure Résumé is not written on top
• Use headings and bullets for high HSV
• Use 10-14 size font
• Avoid fancy formatting – no underlings, italics, borders, shading or other graphics
• List every phone number separately
• Avoid double columns
• Use accurate names
• Be careful about acronyms and abbreviations
• Look for ways to condense your data
• Double-check for parallel phrasing
• Be honest!
• Avoid including anything that could become a basis for discrimination:
photograph, age, marital status, national origin, race, etc
• Use 24-pound paper and a quality printer for your print copy
• Know how to send your résumé by e-mail
• Have a friend or colleague critique your résumé
• Take care with printing and mailing