AC T I V I T I E S

YO U R E XC I T I N G N E W P R O D U C T

Madam C. J. Walker was an entrepreneur: a person

who identifies a need and creates a business in an
area that doesn’t exist yet. You can be one, too!

Think about the items you use everyday (and they

don’t have to be beauty products!). List them here.

Choose one example from your list, and explain

why it stands out. Is the packaging appealing?
Do you feel special after using it?

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Now make a list of unique items you need that
might not exist yet or could be improved.
(There might be more people out there who need
them, too!)

Choose one from this list and give it a name.

What does it look like? What does it do?

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 T E L L E V E R YO N E A B O U T I T

Madam C. J. Walker created ads and placed

them in newspapers to help people discover her
new product. This is a form of marketing, how
businesses promote their products or services
to customers.

Now, it’s your turn! Think about your product.

Why would someone want to buy it? Then draw
your ad in the box below:

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 YO U R E L E VAT O R P I T C H

When Annie Turbo knocked on Sarah’s door,

she had only a few seconds to convince Sarah
to pay attention. Nowadays, we call this an
“elevator pitch,” which is a brief, persuasive
speech to get someone excited about your
product or your business. A good elevator pitch
should last no longer than a short elevator ride!
Fill in the blanks below.

I am ____________________, and I’m known

for ______________________________________.
I make ____________________ that does
____________________. I hope to use it to help
people __________________________________.
My product is unique because ______________
__________________________________________.

Now, practice your pitch on a family member

or friend!

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We are proud to announce a collaboration with
iFundWomen on these activities.

iFundWomen is the only crowdfunding platform

designed specifically for female entrepreneurs,
providing access to capital, coaching, creative,
and connections critical to launching and
growing better businesses. Crowdfunding is
when an entrepreneur raises small amounts of
money from lots of people that they know to
reach a specific goal amount.

Head to iFundWomen.com and check out female

entrepreneurs who are raising money for their
businesses right now.

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