○ The nearly invisible home gym

○ Expert instruction
■ Certified trainers from the country's top fitness studios provide
motivation and live feedback.
○ Real-time optimization
■ Advanced camera technology and proprietary algorithms deliver
in-workout adjustments based on your goals, preferences, and
personal profile.
○ Customized playlists
■ Choose from expertly curated playlists featuring popular music in
a variety of genres from rock to pop, or sync with Apple Music and
use your own playlists.
○ Compete with yourself and others
■ Join a Competitive Class and earn points when you hit target
heart-rate zones. Try to beat your personal best!
○ CONNECT WITH FRIENDS
■ Join programs, share your progress, and invite your friends for a
sweat date!
○ Track your results
■ Track your workouts, heart-rate, calories and more via your
personal performance dashboard.
○ Your MIRROR Membership provides unlimited access for up to six
household members.
○ It’s not just a mirror, its a personal trainer, yoga studio, cardio class,
boxing ring and more
○ 30 day risk free trial
○ Through 5/9 there is a Mother’s Day promotion for $150 off the mirror
package, and free delivery and installation, ($400 value)
○ Total investment is $1495, or a monthly investment as low as $42.
○ Classes range from 5-60 minutes.
○ Beginner and expert levels
○ Live or on-demand classes
○ The mirror is your own personal trainer that helps keep you motivated
to achieve your health goals.
○ Delivery within 7-14 business days
● Key Points
○ Control with questions
○ Eye contact and honesty
○ Be their friend.
○ Be yourself
○ When your tactics are sound, they can’t fight you
○ Get them to talk about themselves
○ Don’t stop, explain, or apologize
○ Foundation of truth
○ Glamour words
■ Dynamic, exciting, unique, wonderful, growing, beautifully,
special
○ Salesperson = expert advisor
○ Price = Total investment
○ Down payment = Initial investment
○ Contract = Form/paperwork/agreement
○

● Words/Strategies
○ Alternate of choice
■ Would you like to meet today at 3pm, or tomorrow at 11am?
○ Tie down
■ Make statements using their own words, and what they said they
wanted, and ask “don’t you? Won’t you? Couldn’t you” question
➢ You did want to invest in your health, don’t you?
○ Porcupine
■ Throw it back to them
➢ “Is the swing set included?” “Do you think the kids would
enjoy the swing set?”
○ Ben Franklin close
■ Pros and cons list
● The Process
1. Prospecting Qualifying
■ Finding the right people to sell
2. Original contact
■ How you come across visually and verbally in the first 15 seconds
of meeting
3. Qualifying
■ Could/would they use and afford the product/service?
■ Are they the decision maker?
4. Set Appointment
5. Presentation
■ Thank them for meeting
6. Handling objections
7. Gather information/ Ask Questions
■ Have you seen or heard about the mirror?
■ Would you like me to share some of the features with you?
■ What did you like about it?
■ Is there something else that caught your eye?
■ Are you currently in a fitness program or attend a gym/studio?
■ Is this something you might share with your family, or just for
yourself?
■ Would you be interested in a trial period?
■ Sounds like the mirror would benefit you, wouldn’t you agree?
8. Conversation
9. Make statement using their own words, and what they said they wanted,
TIE IT DOWN
■ You did want to invest in your health, don’t you?
10. Closing
 ■ It sounds like a fitness program is something you may be
interested in, do you think the mirror would fit your needs?
■ We have a trial period where you can return the mirror within 30
days. It’s totally risk free, wouldn’t you agree?
■ We can get you started, how
■ Ben Franklin close
○