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SECTION A

Answer All questions. (2 mark x 10 = 40 Marks)

(1). Which type of leadership is most similar to transformational leadership?

A. Transitional
B. Transactional
C. Laissez-faire
D. Charismatic

Ans:D

(2). In which way are leadership and power often approached?

A. From the perspective of the follower
B. As positional power
C. As a relational concern for both leaders and followers.
D. As a form of coercion

Ans:C

(3). Scope of the HRM includes ______________?

A. Retirement and separation of employees
B. HR training and development
C. Industrial relations
D. All of the above

Ans:D

(4). Which of the following statement represents ‘effectiveness’ ?

A. Achieve most output in less time
B. Achieve mass production
 C. Achieve most output with least input
D. Achieve Organizational goals

Ans: D

(5). The Trading and Profit and Loss account is also called
A. Balance Sheet
B. Cash Flow Statement
C. Income Statement
D. Trial Balance

Ans:C

(6). Marketing management is ________.

A. managing the marketing process
B. monitoring the profitability of the company’s products and services
C. the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value
D. developing marketing strategies to move the company forward

Ans: C
(7). The promotion “P” of marketing is also known as ________.
A. Marketing Communication
B. Product Differentiation
C. Distribution
D. Cost

Ans : A
(8). ________ pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
A. Market-skimming
 B. Market-penetration
C. Value-based
D. Leader

Ans:B

(9). Customer’s evaluation of the difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers refers to which of the following options?
A. Customer satisfaction
B. Customer perceived value
C. Marketing myopia
D. Customer relationship management

Ans: A

(10). In ____, the needs are arranged in order as per their importance ( basic to complex).
A. Maslow need theory
B. Herzberg theory
C. Satisfaction theory
D. Two factors theory

Ans: A

SECTION B
(1). What is Market?
A market is an arrangement between buyers and sellers to exchange goods or services for money.
Markets are the fundamental means by which scarce resources are allocated a price, and are
essential to the operation of the price mechanism.
(2). Describe SWOT analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to
evaluate a company's competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future potential.
(3). How do you understand the term Human source management?
Human resources (HR) is the division of a business that is charged with finding, screening,
recruiting, and training job applicants, as well as administering employee-benefit programs.
(4). Compare the efficient and effective.
efficiency is the state of attaining the maximum productivity, with least effort spent,
effectiveness is the extent to which something is successful in providing the desired result.

(5).Explain what is meant by “management”.

Management is a process of planning, decision making, organizing, leading, motivation and
controlling the human resources, financial, physical, and information resources of an
organization to reach its goals efficiently and effectively.

(6). What are the 7 Leadership style?

Autocratic leadership style
Democratic leadership style
Coaching leadership style
Strategic leadership style
Transformational leadership style
Laissez-faire leadership style
Charismatic leadership style

(7). How do you understand democratic Leadership?

Democratic leadership, which is also commonly known as participative leadership, is about
letting multiple people participate in the decision-making process.

Case Study
R,V and M are three women entrepreneurs who are engaged in dealing with handicraft goods under
the brand name “Gujkriti”through a chain of retail outlets at five different places in delhi.Their
outsource all their products from tribal and rural women in the state of Rajasthan.R is of the opinion
that in order to increase the sale of their products,they should advertise about it on television
.But,M is arguing the advertisement expenses will add to cost of operation. Where as V is insisting
that they should set up an online portal to market their products a cross the globe.
In the context of above case:
1.Identify the tool of promotion being taken into consideration by R by quoting lines from the
paragraph.
2.How is the channel of distribution being suggested by V different from the channel of distribution
being used by them presently?
3.Do you think that M is justified in here argument that advertisement expenses will add to cost of
operation?
SECTION D

Marketing concepts strongly influence the role of marketing and marketing activities within an
organization. Name and briefly describe each of these concepts.