Descriptive Statistics

Gender Age Mean Std. Deviation N

Scale the website on the basis of Female 16 3.00 . 1

quality service. 17 4.00 . 1

19 3.50 .707 2

20 4.00 . 1

21 4.00 1.414 5

22 4.33 .577 3

23 4.08 .515 12

24 4.13 .641 8

25 4.00 1.155 4

26 4.00 . 1

27 3.00 . 1

28 3.33 .577 3

31 5.00 . 1

33 5.00 . 1

35 4.00 . 1

36 4.00 . 1

38 4.00 . 1

40 4.00 . 1

Total 4.00 .744 48

Male 18 4.50 .707 2

19 3.75 1.258 4

20 4.00 1.000 3

21 4.50 .707 2

22 4.67 .577 3

23 3.46 1.330 13

24 4.30 .483 10

25 4.50 .577 4

26 4.00 .000 3

27 3.00 . 1

28 5.00 .000 2

29 4.00 . 1

30 5.00 . 1

31 3.33 .577 3

Total 4.02 .960 52

Total 16 3.00 . 1
 17 4.00 . 1

18 4.50 .707 2

19 3.67 1.033 6

20 4.00 .816 4

21 4.14 1.215 7

22 4.50 .548 6

23 3.76 1.052 25

24 4.22 .548 18

25 4.25 .886 8

26 4.00 .000 4

27 3.00 .000 2

28 4.00 1.000 5

29 4.00 . 1

30 5.00 . 1

31 3.75 .957 4

33 5.00 . 1

35 4.00 . 1

36 4.00 . 1

38 4.00 . 1

40 4.00 . 1

Total 4.01 .859 100

Scale the satisfaction on the Female 16 3.00 . 1

products you buy. 17 4.00 . 1

19 3.50 .707 2

20 5.00 . 1

21 3.60 1.140 5

22 4.33 .577 3

23 4.25 .452 12

24 3.88 .354 8

25 4.00 1.155 4

26 3.00 . 1

27 3.00 . 1

28 3.33 .577 3

31 4.00 . 1

33 5.00 . 1

35 5.00 . 1

36 4.00 . 1

38 4.00 . 1
 40 4.00 . 1

Total 3.96 .713 48

Male 18 4.50 .707 2

19 3.75 1.893 4

20 4.00 1.000 3

21 4.50 .707 2

22 4.33 .577 3

23 4.00 1.155 13

24 4.10 .568 10

25 4.50 .577 4

26 4.33 .577 3

27 3.00 . 1

28 4.50 .707 2

29 3.00 . 1

30 4.00 . 1

31 3.67 .577 3

Total 4.08 .904 52

Total 16 3.00 . 1

17 4.00 . 1

18 4.50 .707 2

19 3.67 1.506 6

20 4.25 .957 4

21 3.86 1.069 7

22 4.33 .516 6

23 4.12 .881 25

24 4.00 .485 18

25 4.25 .886 8

26 4.00 .816 4

27 3.00 .000 2

28 3.80 .837 5

29 3.00 . 1

30 4.00 . 1

31 3.75 .500 4

33 5.00 . 1

35 5.00 . 1

36 4.00 . 1

38 4.00 . 1

40 4.00 . 1
 Total 4.02 .816 100

Do you do online shopping? Female 16 2.00 . 1

17 3.00 . 1

19 3.00 .000 2

20 3.00 . 1

21 3.00 .000 5

22 3.00 .000 3

23 3.00 .000 12

24 3.00 .000 8

25 3.00 .000 4

26 3.00 . 1

27 3.00 . 1

28 3.00 .000 3

31 3.00 . 1

33 3.00 . 1

35 1.00 . 1

36 3.00 . 1

38 1.00 . 1

40 3.00 . 1

Total 2.90 .425 48

Male 18 3.00 .000 2

19 3.00 .000 4

20 3.00 .000 3

21 3.00 .000 2

22 3.00 .000 3

23 2.85 .555 13

24 2.90 .316 10

25 3.00 .000 4

26 3.00 .000 3

27 1.00 . 1

28 3.00 .000 2

29 3.00 . 1

30 3.00 . 1

31 3.00 .000 3

Total 2.90 .409 52

Total 16 2.00 . 1

17 3.00 . 1

18 3.00 .000 2
 19 3.00 .000 6

20 3.00 .000 4

21 3.00 .000 7

22 3.00 .000 6

23 2.92 .400 25

24 2.94 .236 18

25 3.00 .000 8

26 3.00 .000 4

27 2.00 1.414 2

28 3.00 .000 5

29 3.00 . 1

30 3.00 . 1

31 3.00 .000 4

33 3.00 . 1

35 1.00 . 1

36 3.00 . 1

38 1.00 . 1

40 3.00 . 1

Total 2.90 .414 100

How often do you do online Female 16 3.00 . 1

shopping? 17 2.00 . 1

19 4.00 .000 2

20 2.00 . 1

21 3.20 1.643 5

22 1.67 .577 3

23 3.58 1.621 12

24 2.88 1.808 8

25 2.25 1.258 4

26 2.00 . 1

27 2.00 . 1

28 2.67 1.155 3

31 2.00 . 1

33 2.00 . 1

35 4.00 . 1

36 2.00 . 1

38 5.00 . 1

40 2.00 . 1

Total 2.92 1.442 48

 Male 18 5.00 .000 2

19 3.75 1.893 4

20 3.00 1.732 3

21 3.00 1.414 2

22 3.67 2.309 3

23 3.77 1.481 13

24 3.90 1.595 10

25 4.00 1.414 4

26 1.67 .577 3

27 3.00 . 1

28 3.00 2.828 2

29 2.00 . 1

30 5.00 . 1

31 4.00 1.732 3

Total 3.62 1.561 52

Total 16 3.00 . 1

17 2.00 . 1

18 5.00 .000 2

19 3.83 1.472 6

20 2.75 1.500 4

21 3.14 1.464 7

22 2.67 1.862 6

23 3.68 1.520 25

24 3.44 1.723 18

25 3.13 1.553 8

26 1.75 .500 4

27 2.50 .707 2

28 2.80 1.643 5

29 2.00 . 1

30 5.00 . 1

31 3.50 1.732 4

33 2.00 . 1

35 4.00 . 1

36 2.00 . 1

38 5.00 . 1

40 2.00 . 1

Total 3.28 1.538 100

Which online site do you prefer? Female 16 3.00 . 1

 17 3.00 . 1

19 4.00 .000 2

20 4.00 . 1

21 5.20 2.049 5

22 3.33 .577 3

23 4.67 1.775 12

24 4.25 1.753 8

25 5.25 2.062 4

26 3.00 . 1

27 7.00 . 1

28 4.67 2.082 3

31 3.00 . 1

33 3.00 . 1

35 3.00 . 1

36 6.00 . 1

38 3.00 . 1

40 7.00 . 1

Total 4.46 1.701 48

Male 18 3.50 .707 2

19 3.25 .500 4

20 3.67 .577 3

21 3.00 .000 2

22 5.33 3.215 3

23 3.85 1.068 13

24 3.60 .516 10

25 4.00 .000 4

26 3.33 .577 3

27 5.00 . 1

28 3.00 .000 2

29 3.00 . 1

30 3.00 . 1

31 2.00 1.732 3

Total 3.62 1.157 52

Total 16 3.00 . 1

17 3.00 . 1

18 3.50 .707 2

19 3.50 .548 6

20 3.75 .500 4
 21 4.57 1.988 7

22 4.33 2.338 6

23 4.24 1.480 25

24 3.89 1.231 18

25 4.63 1.506 8

26 3.25 .500 4

27 6.00 1.414 2

28 4.00 1.732 5

29 3.00 . 1

30 3.00 . 1

31 2.25 1.500 4

33 3.00 . 1

35 3.00 . 1

36 6.00 . 1

38 3.00 . 1

40 7.00 . 1

Total 4.02 1.497 100

What products do you prefer to Female 16 4.00 . 1

shop online? 17 5.00 . 1

19 4.50 .707 2

20 4.00 . 1

21 2.80 1.643 5

22 2.00 1.732 3

23 4.33 1.303 12

24 4.38 1.061 8

25 4.25 2.500 4

26 4.00 . 1

27 4.00 . 1

28 3.00 1.732 3

31 4.00 . 1

33 4.00 . 1

35 1.00 . 1

36 4.00 . 1

38 5.00 . 1

40 4.00 . 1

Total 3.85 1.487 48

Male 18 4.50 .707 2

19 5.25 .500 4
 20 4.67 .577 3

21 6.50 2.121 2

22 4.67 .577 3

23 3.77 1.641 13

24 4.10 1.729 10

25 4.00 2.000 4

26 5.00 .000 3

27 9.00 . 1

28 2.50 2.121 2

29 5.00 . 1

30 4.00 . 1

31 5.00 .000 3

Total 4.42 1.613 52

Total 16 4.00 . 1

17 5.00 . 1

18 4.50 .707 2

19 5.00 .632 6

20 4.50 .577 4

21 3.86 2.410 7

22 3.33 1.862 6

23 4.04 1.485 25

24 4.22 1.437 18

25 4.13 2.100 8

26 4.75 .500 4

27 6.50 3.536 2

28 2.80 1.643 5

29 5.00 . 1

30 4.00 . 1

31 4.75 .500 4

33 4.00 . 1

35 1.00 . 1

36 4.00 . 1

38 5.00 . 1

40 4.00 . 1

Total 4.15 1.572 100

Do you have any fear while Female 16 1.00 . 1

shopping online? 17 3.00 . 1

19 2.00 1.414 2
 20 1.00 . 1

21 2.00 1.000 5

22 2.67 .577 3

23 2.08 .900 12

24 1.38 .744 8

25 2.00 1.155 4

26 3.00 . 1

27 3.00 . 1

28 2.67 .577 3

31 1.00 . 1

33 2.00 . 1

35 2.00 . 1

36 1.00 . 1

38 3.00 . 1

40 3.00 . 1

Total 2.02 .911 48

Male 18 2.50 .707 2

19 2.00 .816 4

20 2.00 1.000 3

21 2.50 .707 2

22 2.00 1.000 3

23 2.38 .650 13

24 2.20 .632 10

25 1.75 .957 4

26 2.33 1.155 3

27 1.00 . 1

28 1.50 .707 2

29 2.00 . 1

30 1.00 . 1

31 1.33 .577 3

Total 2.08 .763 52

Total 16 1.00 . 1

17 3.00 . 1

18 2.50 .707 2

19 2.00 .894 6

20 1.75 .957 4

21 2.14 .900 7

22 2.33 .816 6
 23 2.24 .779 25

24 1.83 .786 18

25 1.88 .991 8

26 2.50 1.000 4

27 2.00 1.414 2

28 2.20 .837 5

29 2.00 . 1

30 1.00 . 1

31 1.25 .500 4

33 2.00 . 1

35 2.00 . 1

36 1.00 . 1

38 3.00 . 1

40 3.00 . 1

Total 2.05 .833 100

If YES, what are your fears/ Female 16 6.00 . 1

concern? 17 6.00 . 1

19 6.00 .000 2

20 6.00 . 1

21 5.80 1.643 5

22 4.67 3.215 3

23 5.33 2.060 12

24 5.25 1.909 8

25 4.50 2.380 4

26 6.00 . 1

27 6.00 . 1

28 4.67 2.309 3

31 3.00 . 1

33 1.00 . 1

35 1.00 . 1

36 6.00 . 1

38 6.00 . 1

40 6.00 . 1

Total 5.12 1.975 48

Male 18 3.50 3.536 2

19 3.75 3.202 4

20 2.67 2.887 3

21 4.00 4.243 2
 22 4.33 2.887 3

23 4.23 2.522 13

24 4.70 2.163 10

25 6.25 .500 4

26 6.67 .577 3

27 5.00 . 1

28 4.50 2.121 2

29 1.00 . 1

30 3.00 . 1

31 3.67 2.887 3

Total 4.37 2.401 52

Total 16 6.00 . 1

17 6.00 . 1

18 3.50 3.536 2

19 4.50 2.739 6

20 3.50 2.887 4

21 5.29 2.360 7

22 4.50 2.739 6

23 4.76 2.332 25

24 4.94 2.014 18

25 5.38 1.847 8

26 6.50 .577 4

27 5.50 .707 2

28 4.60 1.949 5

29 1.00 . 1

30 3.00 . 1

31 3.50 2.380 4

33 1.00 . 1

35 1.00 . 1

36 6.00 . 1

38 6.00 . 1

40 6.00 . 1

Total 4.73 2.229 100

How much do you spend on an Female 16 6.00 . 1

average, monthly, on online 17 3.00 . 1

shopping? 19 3.50 2.121 2

20 5.00 . 1

21 3.80 1.789 5
 22 4.67 .577 3

23 3.58 1.379 12

24 3.38 1.598 8

25 2.75 1.500 4

26 4.00 . 1

27 2.00 . 1

28 4.00 1.732 3

31 2.00 . 1

33 2.00 . 1

35 1.00 . 1

36 5.00 . 1

38 5.00 . 1

40 5.00 . 1

Total 3.60 1.498 48

Male 18 2.50 2.121 2

19 2.75 2.062 4

20 5.00 .000 3

21 4.00 .000 2

22 3.67 1.528 3

23 2.85 1.676 13

24 2.40 .966 10

25 2.75 1.708 4

26 2.33 .577 3

27 4.00 . 1

28 3.50 .707 2

29 2.00 . 1

30 3.00 . 1

31 2.33 .577 3

Total 2.92 1.398 52

Total 16 6.00 . 1

17 3.00 . 1

18 2.50 2.121 2

19 3.00 1.897 6

20 5.00 .000 4

21 3.86 1.464 7

22 4.17 1.169 6

23 3.20 1.555 25

24 2.83 1.339 18
 25 2.75 1.488 8

26 2.75 .957 4

27 3.00 1.414 2

28 3.80 1.304 5

29 2.00 . 1

30 3.00 . 1

31 2.25 .500 4

33 2.00 . 1

35 1.00 . 1

36 5.00 . 1

38 5.00 . 1

40 5.00 . 1

Total 3.25 1.480 100

What is the reason you prefer online Female 16 4.00 . 1

shopping? 17 5.00 . 1

19 4.00 1.414 2

20 5.00 . 1

21 4.60 1.517 5

22 4.67 1.528 3

23 4.00 1.044 12

24 4.88 1.356 8

25 5.25 .957 4

26 6.00 . 1

27 6.00 . 1

28 4.33 1.528 3

31 4.00 . 1

33 6.00 . 1

35 3.00 . 1

36 4.00 . 1

38 3.00 . 1

40 3.00 . 1

Total 4.48 1.220 48

Male 18 4.00 1.414 2

19 4.50 1.291 4

20 4.67 1.528 3

21 4.50 2.121 2

22 5.33 1.155 3

23 4.54 1.198 13
 24 4.30 1.059 10

25 5.25 .500 4

26 5.00 .000 3

27 1.00 . 1

28 5.50 .707 2

29 6.00 . 1

30 5.00 . 1

31 4.00 1.732 3

Total 4.58 1.226 52

Total 16 4.00 . 1

17 5.00 . 1

18 4.00 1.414 2

19 4.33 1.211 6

20 4.75 1.258 4

21 4.57 1.512 7

22 5.00 1.265 6

23 4.28 1.137 25

24 4.56 1.199 18

25 5.25 .707 8

26 5.25 .500 4

27 3.50 3.536 2

28 4.80 1.304 5

29 6.00 . 1

30 5.00 . 1

31 4.00 1.414 4

33 6.00 . 1

35 3.00 . 1

36 4.00 . 1

38 3.00 . 1

40 3.00 . 1

Total 4.53 1.218 100

Have you received wrong delivery? Female 16 2.00 . 1

17 3.00 . 1

19 1.50 .707 2

20 2.00 . 1

21 1.40 .894 5

22 1.33 .577 3

23 1.67 .985 12
 24 1.38 .518 8

25 1.75 .957 4

26 3.00 . 1

27 3.00 . 1

28 1.67 1.155 3

31 2.00 . 1

33 1.00 . 1

35 2.00 . 1

36 3.00 . 1

38 1.00 . 1

40 2.00 . 1

Total 1.69 .829 48

Male 18 1.50 .707 2

19 1.75 .957 4

20 2.33 1.155 3

21 1.50 .707 2

22 1.33 .577 3

23 2.15 .987 13

24 1.60 .843 10

25 1.50 1.000 4

26 1.33 .577 3

27 2.00 . 1

28 2.00 .000 2

29 1.00 . 1

30 3.00 . 1

31 1.67 1.155 3

Total 1.79 .871 52

Total 16 2.00 . 1

17 3.00 . 1

18 1.50 .707 2

19 1.67 .816 6

20 2.25 .957 4

21 1.43 .787 7

22 1.33 .516 6

23 1.92 .997 25

24 1.50 .707 18

25 1.63 .916 8

26 1.75 .957 4
 27 2.50 .707 2

28 1.80 .837 5

29 1.00 . 1

30 3.00 . 1

31 1.75 .957 4

33 1.00 . 1

35 2.00 . 1

36 3.00 . 1

38 1.00 . 1

40 2.00 . 1

Total 1.74 .848 100

Have you received wrong delivery? Female 16 2.00 . 1

17 3.00 . 1

19 1.50 .707 2

20 2.00 . 1

21 1.40 .894 5

22 1.33 .577 3

23 1.67 .985 12

24 1.38 .518 8

25 1.75 .957 4

26 3.00 . 1

27 3.00 . 1

28 1.67 1.155 3

31 2.00 . 1

33 1.00 . 1

35 2.00 . 1

36 3.00 . 1

38 1.00 . 1

40 2.00 . 1

Total 1.69 .829 48

Male 18 1.50 .707 2

19 1.75 .957 4

20 2.33 1.155 3

21 1.50 .707 2

22 1.33 .577 3

23 2.15 .987 13

24 1.60 .843 10

25 1.50 1.000 4
 26 1.33 .577 3

27 2.00 . 1

28 2.00 .000 2

29 1.00 . 1

30 3.00 . 1

31 1.67 1.155 3

Total 1.79 .871 52

Total 16 2.00 . 1

17 3.00 . 1

18 1.50 .707 2

19 1.67 .816 6

20 2.25 .957 4

21 1.43 .787 7

22 1.33 .516 6

23 1.92 .997 25

24 1.50 .707 18

25 1.63 .916 8

26 1.75 .957 4

27 2.50 .707 2

28 1.80 .837 5

29 1.00 . 1

30 3.00 . 1

31 1.75 .957 4

33 1.00 . 1

35 2.00 . 1

36 3.00 . 1

38 1.00 . 1

40 2.00 . 1

Total 1.74 .848 100

Are their exchange policy trusted? Female 16 2.00 . 1

17 2.00 . 1

19 2.00 .000 2

20 2.00 . 1

21 1.80 .447 5

22 2.00 .000 3

23 2.00 .000 12

24 2.00 .000 8

25 2.00 .000 4
 26 2.00 . 1

27 2.00 . 1

28 2.00 .000 3

31 2.00 . 1

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 1.98 .144 48

Male 18 2.00 .000 2

19 1.75 .500 4

20 1.67 .577 3

21 2.00 .000 2

22 2.00 .000 3

23 2.00 .000 13

24 1.90 .316 10

25 2.00 .000 4

26 2.00 .000 3

27 1.00 . 1

28 2.00 .000 2

29 2.00 . 1

30 2.00 . 1

31 1.33 .577 3

Total 1.88 .323 52

Total 16 2.00 . 1

17 2.00 . 1

18 2.00 .000 2

19 1.83 .408 6

20 1.75 .500 4

21 1.86 .378 7

22 2.00 .000 6

23 2.00 .000 25

24 1.94 .236 18

25 2.00 .000 8

26 2.00 .000 4

27 1.50 .707 2

28 2.00 .000 5
 29 2.00 . 1

30 2.00 . 1

31 1.50 .577 4

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 1.93 .256 100

If NO, why? Female 16 1.00 . 1

17 1.00 . 1

19 4.50 4.950 2

20 1.00 . 1

21 2.00 2.236 5

22 1.00 .000 3

23 1.00 .000 12

24 1.00 .000 8

25 1.00 .000 4

26 1.00 . 1

27 1.00 . 1

28 1.00 .000 3

31 1.00 . 1

33 1.00 . 1

35 1.00 . 1

36 1.00 . 1

38 1.00 . 1

40 1.00 . 1

Total 1.25 1.229 48

Male 18 1.00 .000 2

19 1.00 .000 4

20 3.00 3.464 3

21 1.00 .000 2

22 1.00 .000 3

23 1.00 .000 13

24 1.50 1.269 10

25 1.00 .000 4

26 1.00 .000 3

27 4.00 . 1
 28 1.00 .000 2

29 1.00 . 1

30 1.00 . 1

31 2.33 1.155 3

Total 1.35 1.118 52

Total 16 1.00 . 1

17 1.00 . 1

18 1.00 .000 2

19 2.17 2.858 6

20 2.50 3.000 4

21 1.71 1.890 7

22 1.00 .000 6

23 1.00 .000 25

24 1.28 .958 18

25 1.00 .000 8

26 1.00 .000 4

27 2.50 2.121 2

28 1.00 .000 5

29 1.00 . 1

30 1.00 . 1

31 2.00 1.155 4

33 1.00 . 1

35 1.00 . 1

36 1.00 . 1

38 1.00 . 1

40 1.00 . 1

Total 1.30 1.168 100

What delivery time do you prefer? Female 16 1.00 . 1

17 3.00 . 1

19 2.00 .000 2

20 3.00 . 1

21 2.60 .548 5

22 2.33 .577 3

23 2.25 .452 12

24 2.63 .518 8

25 2.50 .577 4

26 2.00 . 1

27 3.00 . 1
 28 3.00 .000 3

31 2.00 . 1

33 3.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 2.42 .539 48

Male 18 2.50 .707 2

19 2.25 .500 4

20 2.33 .577 3

21 3.00 .000 2

22 2.00 .000 3

23 2.38 .506 13

24 2.40 .516 10

25 2.75 .500 4

26 2.67 .577 3

27 3.00 . 1

28 2.50 .707 2

29 3.00 . 1

30 3.00 . 1

31 2.67 .577 3

Total 2.48 .505 52

Total 16 1.00 . 1

17 3.00 . 1

18 2.50 .707 2

19 2.17 .408 6

20 2.50 .577 4

21 2.71 .488 7

22 2.17 .408 6

23 2.32 .476 25

24 2.50 .514 18

25 2.63 .518 8

26 2.50 .577 4

27 3.00 .000 2

28 2.80 .447 5

29 3.00 . 1

30 3.00 . 1
 31 2.50 .577 4

33 3.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 2.45 .520 100

Do you get quality products as Female 16 3.00 . 1

mentioned in the website? 17 4.00 . 1

19 3.00 1.414 2

20 3.00 . 1

21 3.60 .548 5

22 4.00 .000 3

23 3.50 .798 12

24 3.25 1.035 8

25 3.50 .577 4

26 3.00 . 1

27 3.00 . 1

28 3.00 .000 3

31 4.00 . 1

33 4.00 . 1

35 4.00 . 1

36 4.00 . 1

38 3.00 . 1

40 4.00 . 1

Total 3.46 .713 48

Male 18 4.00 .000 2

19 3.00 .816 4

20 3.33 .577 3

21 4.00 .000 2

22 3.67 .577 3

23 3.38 .650 13

24 3.60 .516 10

25 3.50 .577 4

26 3.67 .577 3

27 1.00 . 1

28 3.50 .707 2

29 3.00 . 1
 30 4.00 . 1

31 3.00 .000 3

Total 3.42 .667 52

Total 16 3.00 . 1

17 4.00 . 1

18 4.00 .000 2

19 3.00 .894 6

20 3.25 .500 4

21 3.71 .488 7

22 3.83 .408 6

23 3.44 .712 25

24 3.44 .784 18

25 3.50 .535 8

26 3.50 .577 4

27 2.00 1.414 2

28 3.20 .447 5

29 3.00 . 1

30 4.00 . 1

31 3.25 .500 4

33 4.00 . 1

35 4.00 . 1

36 4.00 . 1

38 3.00 . 1

40 4.00 . 1

Total 3.44 .686 100

What payment mode do you prefer? Female 16 4.00 . 1

17 3.00 . 1

19 3.00 .000 2

20 4.00 . 1

21 3.80 1.924 5

22 4.67 2.082 3

23 4.83 1.697 12

24 4.63 1.996 8

25 5.25 2.062 4

26 4.00 . 1

27 7.00 . 1

28 3.00 .000 3

31 3.00 . 1
 33 3.00 . 1

35 4.00 . 1

36 7.00 . 1

38 4.00 . 1

40 7.00 . 1

Total 4.46 1.725 48

Male 18 3.00 .000 2

19 5.00 2.309 4

20 7.00 .000 3

21 3.00 .000 2

22 6.33 1.155 3

23 4.38 1.850 13

24 4.50 1.780 10

25 5.00 2.309 4

26 4.67 2.082 3

27 6.00 . 1

28 4.00 .000 2

29 5.00 . 1

30 4.00 . 1

31 5.67 2.309 3

Total 4.77 1.811 52

Total 16 4.00 . 1

17 3.00 . 1

18 3.00 .000 2

19 4.33 2.066 6

20 6.25 1.500 4

21 3.57 1.618 7

22 5.50 1.761 6

23 4.60 1.756 25

24 4.56 1.822 18

25 5.13 2.031 8

26 4.50 1.732 4

27 6.50 .707 2

28 3.40 .548 5

29 5.00 . 1

30 4.00 . 1

31 5.00 2.309 4

33 3.00 . 1
 35 4.00 . 1

36 7.00 . 1

38 4.00 . 1

40 7.00 . 1

Total 4.62 1.768 100

How easy do you find tracking your Female 16 3.00 . 1

order? 17 2.00 . 1

19 3.50 .707 2

20 3.00 . 1

21 3.80 1.095 5

22 3.67 .577 3

23 4.00 .953 12

24 3.88 .835 8

25 3.50 .577 4

26 4.00 . 1

27 4.00 . 1

28 3.67 .577 3

31 4.00 . 1

33 5.00 . 1

35 5.00 . 1

36 5.00 . 1

38 4.00 . 1

40 4.00 . 1

Total 3.83 .834 48

Male 18 4.00 .000 2

19 3.75 1.258 4

20 4.00 1.000 3

21 4.00 .000 2

22 4.67 .577 3

23 3.85 1.463 13

24 3.40 .966 10

25 4.50 .577 4

26 4.00 1.000 3

27 3.00 . 1

28 4.50 .707 2

29 4.00 . 1

30 5.00 . 1

31 4.33 .577 3
 Total 3.94 1.037 52

Total 16 3.00 . 1

17 2.00 . 1

18 4.00 .000 2

19 3.67 1.033 6

20 3.75 .957 4

21 3.86 .900 7

22 4.17 .753 6

23 3.92 1.222 25

24 3.61 .916 18

25 4.00 .756 8

26 4.00 .816 4

27 3.50 .707 2

28 4.00 .707 5

29 4.00 . 1

30 5.00 . 1

31 4.25 .500 4

33 5.00 . 1

35 5.00 . 1

36 5.00 . 1

38 4.00 . 1

40 4.00 . 1

Total 3.89 .942 100

Do they take regular feedback from Female 16 1.00 . 1

the customer? 17 4.00 . 1

19 3.50 .707 2

20 4.00 . 1

21 3.40 .548 5

22 4.00 .000 3

23 3.33 .778 12

24 3.25 .707 8

25 3.25 .957 4

26 4.00 . 1

27 4.00 . 1

28 3.67 .577 3

31 4.00 . 1

33 4.00 . 1

35 3.00 . 1
 36 3.00 . 1

38 3.00 . 1

40 4.00 . 1

Total 3.42 .739 48

Male 18 3.50 .707 2

19 2.75 .957 4

20 3.33 .577 3

21 2.50 .707 2

22 3.67 .577 3

23 2.92 .862 13

24 3.00 .816 10

25 3.50 .577 4

26 3.00 1.000 3

27 3.00 . 1

28 4.00 .000 2

29 3.00 . 1

30 2.00 . 1

31 3.33 1.155 3

Total 3.10 .799 52

Total 16 1.00 . 1

17 4.00 . 1

18 3.50 .707 2

19 3.00 .894 6

20 3.50 .577 4

21 3.14 .690 7

22 3.83 .408 6

23 3.12 .833 25

24 3.11 .758 18

25 3.38 .744 8

26 3.25 .957 4

27 3.50 .707 2

28 3.80 .447 5

29 3.00 . 1

30 2.00 . 1

31 3.50 1.000 4

33 4.00 . 1

35 3.00 . 1

36 3.00 . 1
 38 3.00 . 1

40 4.00 . 1

Total 3.25 .783 100

Are customer reviews helpful for Female 16 2.00 . 1

buying a product? 17 2.00 . 1

19 2.00 .000 2

20 2.00 . 1

21 1.80 .447 5

22 2.00 .000 3

23 1.92 .289 12

24 2.00 .000 8

25 2.00 .000 4

26 2.00 . 1

27 2.00 . 1

28 2.00 .000 3

31 2.00 . 1

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 1.96 .202 48

Male 18 2.00 .000 2

19 1.75 .500 4

20 2.00 .000 3

21 2.00 .000 2

22 1.67 .577 3

23 2.00 .000 13

24 2.00 .000 10

25 2.00 .000 4

26 2.00 .000 3

27 1.00 . 1

28 2.00 .000 2

29 2.00 . 1

30 2.00 . 1

31 2.00 .000 3

Total 1.94 .235 52

Total 16 2.00 . 1
 17 2.00 . 1

18 2.00 .000 2

19 1.83 .408 6

20 2.00 .000 4

21 1.86 .378 7

22 1.83 .408 6

23 1.96 .200 25

24 2.00 .000 18

25 2.00 .000 8

26 2.00 .000 4

27 1.50 .707 2

28 2.00 .000 5

29 2.00 . 1

30 2.00 . 1

31 2.00 .000 4

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 2.00 . 1

40 2.00 . 1

Total 1.95 .219 100

How often do you recommend Female 16 3.00 . 1

online shopping to friends and 17 2.00 . 1

family? 19 5.00 .000 2

20 4.00 . 1

21 3.00 1.871 5

22 1.33 .577 3

23 2.08 1.443 12

24 2.25 1.753 8

25 3.50 1.732 4

26 2.00 . 1

27 5.00 . 1

28 4.67 .577 3

31 1.00 . 1

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 5.00 . 1
 40 2.00 . 1

Total 2.71 1.624 48

Male 18 5.00 .000 2

19 2.25 1.258 4

20 2.33 2.309 3

21 3.50 2.121 2

22 1.33 .577 3

23 3.54 1.330 13

24 2.80 1.932 10

25 4.25 1.500 4

26 1.33 .577 3

27 3.00 . 1

28 1.50 .707 2

29 2.00 . 1

30 5.00 . 1

31 4.00 1.732 3

Total 3.02 1.663 52

Total 16 3.00 . 1

17 2.00 . 1

18 5.00 .000 2

19 3.17 1.722 6

20 2.75 2.062 4

21 3.14 1.773 7

22 1.33 .516 6

23 2.84 1.546 25

24 2.56 1.822 18

25 3.88 1.553 8

26 1.50 .577 4

27 4.00 1.414 2

28 3.40 1.817 5

29 2.00 . 1

30 5.00 . 1

31 3.25 2.062 4

33 2.00 . 1

35 2.00 . 1

36 2.00 . 1

38 5.00 . 1

40 2.00 . 1
 Total 2.87 1.643 100

Multivariate Testsa
Partial Eta
Effect Value F Hypothesis df Error df Sig. Squared
b
Intercept Pillai's Trace .997 946.024 20.000 49.000 .000 .997
b
Wilks' Lambda .003 946.024 20.000 49.000 .000 .997
Hotelling's Trace 386.132 946.024b 20.000 49.000 .000 .997
Roy's Largest Root 386.132 946.024b 20.000 49.000 .000 .997
b
Gender Pillai's Trace .458 2.074 20.000 49.000 .020 .458
b
Wilks' Lambda .542 2.074 20.000 49.000 .020 .458
Hotelling's Trace .846 2.074b 20.000 49.000 .020 .458
Roy's Largest Root .846 2.074b 20.000 49.000 .020 .458
Age Pillai's Trace 4.690 1.042 400.000 1360.000 .301 .235
Wilks' Lambda .001 1.106 400.000 758.579 .123 .278
Hotelling's Trace 10.575 1.245 400.000 942.000 .004 .346
Roy's Largest Root 4.243 14.428c 20.000 68.000 .000 .809
Gender * Age Pillai's Trace 2.813 1.135 200.000 580.000 .131 .281
Wilks' Lambda .027 1.151 200.000 462.805 .114 .304
Hotelling's Trace 4.934 1.164 200.000 472.000 .096 .330
Roy's Largest Root 1.584 4.593c 20.000 58.000 .000 .613
a. Design: Intercept + Gender + Age + Gender * Age
b. Exact statistic
c. The statistic is an upper bound on F that yields a lower bound on the significance level.