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Eventbrite Strategy Sheet

By documenting your event strategy on a single sheet


of paper, you will help your team to stay on track and
focused on what really matters.

Click here for a guide to filling it out.


Event Strategy Sheet “If you fail to plan, you are planning to fail”.

Need Solution Unfair advantage Unique value proposition


Our attendees want: Our attendees will love No other events have: We’re different because:
Event Name: our event because:

Date:

Location:

Purpose:

Audience Channels Key Metrics Costs Revenue


Our ideal attendee is: We’ll reach our customers by: The things we have Our major costs will be: We’ll make money by selling:
to measure are:

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