Business Report on Off-Ad21 Events

Management
(Draft and Status Update only)

Business Strategy in Events Management

OFF-AD21 events management Inc.

Strategy, Timelines & Templates

KNOW YOUR TARGET AUDIENCE

If you’ve ever run an event, you’ll know that they unfortunately don’t sell
themselves. In order to sell tickets, you need to be armed with an event
marketing strategy that effectively promotes your event to your target
audience, whether you’re planning on hosting in person or online.

Event Marketing
What is event marketing?
Event marketing is defined by the tools, techniques, and channels you use to
promote an event to an audience – usually with the hope of getting them to buy
tickets or attend.
Event marketing begins with launching an event idea through to persuading
attendees to invite their friends or colleagues and attracting a steady pipeline of
leads through channels such as email marketing, blogging, and advertising.

B2B Event Marketing

What is B2B event marketing?
B2B (business to business) event marketing means selling an event to other
businesses in order to get them to attend, sponsor, or exhibit. The channels of
advertising may be the same as selling to the wider public (such as social media,
email marketing, or pay per click (PPC)) but the tone of voice and USPs may be
different. For example, at a consumer event, the sales techniques will be
activated towards personal interest and benefit. But for a business event, the
rewards may need to be more tangible, such as helping a business to increase
revenue, generate leads, or gain a competitive advantage.

Here are some of the best event marketing strategies to consider from beginning
to end:

1. Early bird discounts

Once you’ve gone past the initial launch excitement for your event, you’ll need
to engineer more reasons to encourage people to register (and register now
rather than later). This is where you can utilize the “early bird discount.”
Early bird discounts work by staggering your ticket sales to go up in price the
closer to the event it gets. It’s not uncommon to have more than one of these.
The rest of your marketing activity should be geared towards building up
interest and leads in the run-up to the expiry of your discounts, helping you to
create spikes of ticket sales.

OFF - AD21 Events management Inc. 8 Fun all season Promotion Ideas

“Make the Most of All Season with These Fun Promotion Ideas”

 Early birds discount - our company give 20% discount on (ikaw na po

mag isip ng pwd hehe)

 Discount Punch Cards Summer punch cards aren’t just for kids’ reading
clubs. Punch cards can bring more traffic into our company, all season
long by giving customers a discount when they avail upfront. Like
birthday, baptism, anniversary, and wedding.

 QR CODE MYSTERY - ito ung matatagpuan sa facebook page natin ,

ikaw na po mag isip ng mechanics hehe. Dito papasok yong discount
codes .
  Giveaways - People love free stuff, OFF-AD21 offer a giveaway upon
your registration or when you book your events, example, like teddy bear,
fashion jewelry, stickers, and food. We will promote our giveaways on
social media and make it clear what the terms are: good while supplies
last, today only.

 One-Day Sales and Deals of the Day - OFF AD21 EVENTS

MANAGEMENT can create our own sales events. One option is to offer
a one-day-only discount on our most-popular or glamorous events.
Another option is to offer a discount on one promo each day, to keep
customers checking our social media and dropping in bookings. (OFF
-AD21 deal of the day)

 Make the Most of the Summer Holidays - ikaw na po mag isip ng pwd jn
hehe.

 Group booking rates - 10k discounts with 150 pax but a 25% non-
refundable deposit will be required to secure the events place. If a group
fails to pay the outstanding balance within the set time limit in full, the
booking will be cancelled and deposit will be forfeited.

 REFERRAL CODES - Accumulating rewards: Refer five friends, earn

free venue on your next booking.
PACKAGES

₱295,000 | of ad21 Wedding Package

100pax ₱295k | 50pax ₱280k | 25pax ₱272k

• Regular Price ₱ 315,000

• Promo Price ₱ 295,000

|100pax Catering (High Class Dishes)|

| 9x12 LED WALL|

| Salad Bar|
|Donut Wall/Mobile Bar|

|All Infinity Chairs|

|Coordination Services|

|Church/Garden Floristry|

|Entourage Flowers|

|Full Photo & Video Coverage|

|SDE video with Aerial|

|On-site Photo SDE video|

|Save The Date Video|

|Prenup Session|

|Airbrush HMUA with Free 4 Heads|

|Fondant Cake|

|Wine|

|Dove|

|Emcee/Singer|

|Invitation|

|Acoustic Band|

|Volkswagen Bridal car|

|Sounds System|

2. Pre-event page
Too many people forget they can create an event page and make it live to
capture early interest, even if all of the details aren’t yet finalized.
By creating a pre-event page, you can have a central page to drive people to and
use it to capture leads that can be contacted later. Plus it’ll help to boost your
SEO (SEARCH ENGINE OPTIMIZATION) ranking. (Rankings in SEO refers
to a website's position in the search engine results page. There are various
ranking factors that influence whether a website appears higher on the SERP
based on the content relevance to the search term, or the quality of backlinks
pointing to the page.)

3. Blogging
The next step in your event marketing strategy is to tell people why you’re
organizing it. This is your mission statement.
Use blog posts to publicize this, fuel the rest of your pre-event marketing, and
rally people around your idea to convince them of the need for your event.
Blogs are also less salesy than an event landing page, so are a great way to
attract some initial interest.

4. Social media
Getting on social media early is one of the best event marketing strategies, as
it’s key to creating momentum for your event promotion. Social media can also
help you to build a community and spread the mission that you’ve written about
in your blog posts.
It’s a good idea to create an event hashtag to help you to engage with your
community in the run-up to, during, and after your event. Event branding can
also make a memorable impression across social media.
Don’t forget the huge range of social media platforms available to you now.
Facebook, Twitter, Instagram, and LinkedIn will all remain important
depending on what kind of event you run, but consider Snapchat, Pinterest,
YouTube, TikTok, Medium, Reddit, and others, too. Find out more about
how social media can fit into your event promotion timeline.

5. Partner outreach
Event marketing partnerships and sponsorships can be crucial to your event’s
success, so you need to start reaching out to potential collaborators,
complementary brands, and media partners early. That means before your event
has officially launched. This way, they can help you spread the word from the
very beginning.
 6. Thought leadership and guest posts
Blogging on your site is important, but you need to reach new audiences beyond
it in order to find new attendees. The best way to do this is through guest
posting or creating pieces of thought leadership that others will be happy to
share.
Again, what the specifics of this look like will heavily depend on your event.
For conferences and B2B events, it’s relatively straightforward as you can
create an industry report or offer a white paper that combines top tips from all of
your speakers.
For consumer events, it might be less obvious. You could create interesting
infographics, gifs, or other visual assets, write about breaking trends, or produce
a series of YouTube videos or podcasts that capture their attention.

7. Paid promotion
Whether it’s paid social media advertising, Google Ads, or retargeting, now’s
the time to put cash behind your campaign if you’re going to do it at all. You
can turn any of these options on and off at will. So you could concentrate your
spend just a couple of weeks before each early bird offer, or your event launch,
helping to reinforce and amplify your other marketing activities to enjoy
maximum reach and impact.

8. Email
Email is a crucial tool in your event promotion plan. With your event now ready
to be launched, you should get your first major email blast out to your potential
attendees, including those who pre-registered.

9. Event press release

Gaining press coverage can help to amplify your event beyond your own
network and can increase ticket sales. It will also help to build your future brand
strategy, increase links to your website, and potentially boost traffic for future
events, too.
Here are a few tips on writing a good press release:
 Copy the press release into the body of your email. Traditionally, press
releases were sent as email attachments, but journalists today prefer to be able to
read the release as part of the email. This saves them time and will increase your
story’s visibility.
 Add an introduction line. Personalize the introduction for every journalist
and their publication. This will make them more likely to scroll down and read
your press release.
 List the basic details of your event. Keep things simple to help the
journalist find the key information easily.
 Come up with a compelling hook. Find your unique story angle. For
example, why is your event new, exciting, a first, or a novelty? Do you have an
interesting backstory? Who is attending – anyone famous?

10. Final blast

Whether you’ve been marketing for a matter of months or weeks, the final few
days always call for a last push. This will probably be a combination of blogs,
social media updates, and email blasts.
If there’s any networking involved, then it’s a great idea to utilise the concept of
“social proof” at this stage and show the world who’s already going to be at the
event. This can help convince others that they should be there too.
Your final blog posts, social media updates, and emails should now take on a
more urgent, sales-focused message as you’ve spent the past few weeks or
months building up a relationship. Now’s the time to be super clear with your
direct calls to action and convert that long-term strategy into ticket sales.

11. Attendee referrals

This is a frequently missed opportunity. Many organizers focus solely on
bringing in new attendees, forgetting that they have a strong network of
potential advocates that they can already tap into.
Word of mouth is consistently shown to be one of the most powerful and
effective marketing tactics. So why not reach out to your existing attendees and
incentivize them to promote the event on your behalf? You could even offer
referral fees if they become an affiliate, which is easy to track and manage with
Eventbrite.

12. Influencer outreach

If you’re looking to fill a few last-minute places or get word out in an impactful
way, then influencers could be your best shot.
You may have already reached out to some at the start of your event promotion
campaign. But if they haven’t already committed (or if they did but have
forgotten), now’s the time to re-engage with them. If they’re free, they’ll no
doubt appreciate the invitation and repay your generosity by telling their
network about the event.

13. Phone
If you’ve noticed that a few of your targeted attendees or some of those pre-
registered leads still haven’t bought a ticket, why not give them a call?
Ask if there’s anything you can help with. Do they have any questions? It
doesn’t have to be a hard sell, but it’s much harder to ignore a phone call than
an email or one of a thousand tweets on their timeline. You’ll probably find that
it’s a relatively time-intensive but effective way of securing a few more sales if
they’re needed.

(Content Source: Everbrite blog)