Situation Analysis

• OFF-AD221 Event Management Inc. is entering this year of business. Marketing will be critical to develop
sufficient business to achieve profitability. The company offers high quality event planning and product release
event. The basic market need is for a competent service provider offering high quality event planning at a price
that is cost effective relative to a company trying to plan the events themselves.

• Market Summary
• OFF-AD21 Event Management Inc. possesses good information regarding its typical customer. This includes
customer needs, the general circumstances from which the needs arise, and the difficulties the customer would
face if they tried to satisfy these needs themselves. This information will be leveraged to better understand who
is served, individual customer’s specific needs, better communication channels, and how OFF-AD21 Event
Management can satisfy those needs.
Market Needs
OFF-AD21 is providing its customer with a high quality event planning service that specializes in both company retreats for training
purpose as well as product launch events. OFF-AD21 seeks to fulfill the following benefits that are important to their customer.
• Professionalism – this is imperative as the service OFF-AD21 provides is, in effect, a representation of the client company itself.
• Competitive pricing – the pricing scheme must be competitive to offer an incentive for the customer to outsource these services.
• Customer service – the customer must get the sense that all of their needs are being inconsequential it may seem.
• Market Analysis
• Five years from now our company is one of the highest quality and competent rating in terms of event management.

2021 2022 2023 2024 2025

Potential Growth
customer
Large
companies
Small
companies
others

Total
Market trends
The market trend for event planning has seen a surge within the last two years
with out pandemic, a response to companies impetus to outsource non-essential
tasks. This industry space has gotten more competitive for several reasons
• Increased demand has increased the number of competitors .
• With the increased of general event planner service providers, there has also
been am emergence of specialized event planners that only offer one or two
types of event planning services.
• The trend for outsourcing is not specific to the event planning industry, but
can be seen in many industries like IT assistance, accounting, payroll, and
design wo
SWOT ANALYSIS
The following SWOT analysis captures the key strength and weakness within the company, and describes the opportunities and treats facing Incorporate Retreat Professionals.

Strengths
• Superior, specialized service offerings.
• Well-trained, enthusiastic employees.
• Strong relationships with complementary service providers.

Weaknesses
• The concentration of a small niche of the market that will limit potential size of the market .
• The difficulty of generating awareness and visibility of the company in its first year of operation.
• The inability to rapidly scale meet large, unexpected increase in demand.

Opportunities
• A growing market of companies that are outsourcing event planning activities.
• Being one of the first service providers concentrating on this specific niche.
• Relatively low overhead

Threats
• a slump in the company that could have a ripple effect on service providers .
• Future competition from existing service providers competing in different but complimentary market spaces.
• The inability to find qualified, high quality employees.