Course Code: OA9

Course Title: EVENTS MANAGEMENT SERVICES

COURSE DESCRIPTION
The purpose of this course is to enable the students to acquire
a general knowledge about the "event management" and to
become familiar with management techniques and strategies
required for successful planning, promotion, implementation
and evaluation of special events with a special focus on case
studies of the events in the Philippines.
Expected Student Outcomes:
 To acquire an understanding of the role and
purpose(s) of special events in the organizations.
 To acquire an understanding of the techniques and
strategies required to plan successful special events.
 To acquire the knowledge and competencies required
to promote, implement, and conduct special events.
 To acquire the knowledge and competencies required
to assess the quality and success of special events.
 
 Grading System
 

This course requires students to complete the following:

ATTENDANCE 10%
RECITATION 10%
QUIZZES 20%
PERFORMANCE TASK 30%
EXAMINATION 30%
100%
 “Events are unique occurrences that are
planned and produced for a purpose, these are
usually fixed and publicized. Events, also are
transient, and every event is a unique blend of
duration, setting, management, and people.”
(Getz, 2002)

 An event is “a unique moment in time

celebrated with ceremony and ritual to satisfy
specific needs.” (Goldblatt, 2005)
Special Event
define as one-time or infrequent happening that
occurs outside normal activities of the sponsoring or
organizing entity. This could also refer to a non-
routine activity where a customer/guest has an
opportunity to experience leisure, social, or cultural
that is outside the usual everyday practice.
Events Management
Management, in its general sense,
refers to the attainment of
organizational goals efficiently
and effectively through planning,
organizing, leading, and
controlling the resources of the
organization.
EVENTS MANAGEMENT
can be defined as the:
• Process of research
• Designing
• Planning
• Organizing
• Coordinating
• Leading
• Evaluating

the event effectively and efficiently to achieve its

purpose. Some examples of events are
celebration, education, marketing, or reunion,
and so on.
THE 10 TRENDS IN EVENTS MANAGEMENT

• Crowd-Streaming
• Matchmaking 2.0
• Venue Hunting
• Social Ambassadors
• Online Staffing
 THE 10 TRENDS IN EVENTS MANAGEMENT
DEFINING 2016

• WedTech
• No Cash
• Safety First
• Digital Swag Bags
• Audio Beacons
TYPES OF EVENTS
CORPORATE - is any form of event, hospitality or
social activity which is organised or funded by a
business entity. With such a broad definition, the
target audience for corporate events can be equally
as broad, including but not limited to: Employees.
Board members. Stakeholders.

PRIVATE- gathering limited to members and guests

of members of a family, organization, or club, where
the event is not open to the general public, and
where FOOD is provided without compensation.
CORPORATE EVENTS
• Conferences • Executive Retreat
• Networking Events • Team Building
• Gold Events • Seminars
• Business Dinners • Annual Dinners
• Meeting • Press Conferences
• Incentive Retreat • Theme parties
• Trade Shows/Fairs • Opening Ceremories
• Business Dinner • Board Meeting
• Carnivals • Shareholder Meeting/AGM
PRIVATE EVENTS

• Wedding Dinners
• Wedding Ceremony
• Wedding Anniversary
• Birthday Parties
• Debut
• Festival Gathering
PRIVATE EVENTS
1. What is the aim of EVENT MANAGEMENT?
To bring all factors together to produce a workable
events.

2. Who leads the event?

Advisor
Chairman
Event Management
 ADVISOR Event
CHAIRMAN Organization
Chart(EVENTS
EVENT
MANAGEMENT MANAGEMENT)

MARKETING &
FOOD &
FINANCE PROMOTION
BEVERAGE
SPONSORSHIP LOGISTICS
Event Organization Chart
(EVENT PLANNER)
GENERAL MANAGER

SECRETARY

PROGRAM LOGISTIC FINANCE MARKETING REGISTRATION

COMMITTEE COMMITTEE COMMITTEE COMMITTEE COMMITTEE
 DUTIES AND RESPONSIBILITIES OF EVENT PLANNER
MANAGER
 Organize the company as a team.
 Give a directive function of each staff. SUPPORT TEAM HEAD
 Appointing and scheduling all staff.  Create the program for the event
 Contact directly/ Deal with guests or clients.  Contact all suppliers for follow up.
 Overall chairman of the event.  Gives support to the whole preparation of the event

SECRETARY VENUE COORDINATOR

 Prepares the contract for the event.  Securing Venue before and during event itself.
 Handles all financial transactions for the event  Facilitate Sound System.
 Create costing and expenses.  Ensure all materials for the event are in good condition
THANK YOU!