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  • Suspect

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    Siddhesh Kadam discusses the sales process for Mamaearth using the SPANCO model. The document outlines the steps in the sales process including identifying suspects using browser cookies, converting prospects who spend time checking products by sending promotional messages, negotiating with customers by offering discounts or bundled pricing, and closing the sale when an order is placed and payment is received. The target demographic is urban customers of all ages and both genders with above average or high income levels.

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    Siddhesh Kadam discusses the sales process for Mamaearth using the SPANCO model. The document outlines the steps in the sales process including identifying suspects using browser cookies, converting prospects who spend time checking products by sending promotional messages, negotiating with customers by offering discounts or bundled pricing, and closing the sale when an order is placed and payment is received. The target demographic is urban customers of all ages and both genders with above average or high income levels.

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    © All Rights Reserved
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    13 views4 pages

    Suspect

    Uploaded by

    siddhesh
    Siddhesh Kadam discusses the sales process for Mamaearth using the SPANCO model. The document outlines the steps in the sales process including identifying suspects using browser cookies, converting prospects who spend time checking products by sending promotional messages, negotiating with customers by offering discounts or bundled pricing, and closing the sale when an order is placed and payment is received. The target demographic is urban customers of all ages and both genders with above average or high income levels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Selling & Negotiation Skills

    Name - Siddhesh Kadam


    Batch - PG1
    Roll no - 044
    Topic - The sales process for Mamaearth or service using all the elements of SPANCO
    Type of sales - B2C
    A brand which develops products from world-class research
    and attempts to solve every little problem With the aim of
    making products which are mum-baby friendly, toxin-free,
    meet stringent international standards
    Age group - all, Gender- Both, Income level- above average and high,
    Suspect Area- Urban
    Identifying suspects with the help of browser cookies

    Prospect When customer visit our page and spends time checking
    products

    Approach Sending him promotional mail or message

    Negotiation By offering customer special discount or using price


    bundling

    Closure Order placed by customer

    Order Payment received


    Thank you

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