B Consumer this channel should cater to

Digital natives – (Largest generation & trendsetters)

• Discovers products on smartphone, a lot on social networks
• Fond of loyalty programs and personalized promotions:
Consumer marketing Holds more appeal

Gen X shopper (Loves transparent & quality product)

• Searches for quality products even if it is a bit expensive
• Prefers niche products which can express their personality
& avoids the “one size fits all”.

Product Portfolio
Ethically Positioned products :
Brands like Hello, Tom’s of Maine which focus on a more
natural & thus satisfactory way of living.
Specialized items :
Products from Brands like PCA skin, FILORGA, Meridol, HILLS
targeted for distinct use like anti aging, bad gums, animal diet
Customized Products :
Items like skin cream, body wash from Palmolive where feature
like ingredient composition, fragrance is chosen by consumer

Consumer reach today and after D2C

Shopping habits now :
80% of baby-boomers love showrooming .They prefer ROPO
(Research Online, Purchase Offline) and favour seamless
omni- channel exp.
43% Millennials go with buying on phone. Approx. 47% in
Asia Pacific switch Brand while shopping online.( Ref: Nielsen
Holdings plc )
Changes with D2C :
Brand loyalty - Millennials are 64% to be as or more loyal to
brands than their parents with good brand experience. Value
proposition based on emotional ,value-added buying reasons
& unique
 Marketing launch plan for D2C website marketing, assortment, promotion, media and
communication approach
• naturally created a highly-impactful user-generated content campaign that boosted awareness of the Warby Parker brand through its customers. By tapping into natural behaviors
was able to introduce its products to new customers as well as boost conversions .
• To differentiate themselves, Julep didn’t advertise what it was — it advertised what it stood for. It helped build a sense of trust and camaraderie between customers and the brand
them to make a purchase.
•  built a community around their brand. BarkBox subscribers feel a sense of camaraderie with other customers, especially since most are receiving the same treats and toys in their
• create great content and use your money and other resources to market it to the right demographic. Hopefully, your audience will do the hard work from there.
• invest in methods that build awareness around your brand, not only sell products. This is how you continually bring in new customers —  
• separated itself from the competition by using industry influencers to reach already-engaged audiences and promoting its content on appropriate (and less-crowded) platforms lik
• focus on personalizing the experience for your audience
• Leverage this attention by sharing enriching insights on how the product is made — this will help to inspire interest, which of course needs to be validated by the product’s quality
 an entire page dedicated to how its products are designed, produced, and quality checked.
•  TechStyle set up a membership program that would deliver high-quality fashion products to its customers on a monthly basis. This also includes free shipping and customization a
needs.
Sustain customer engagement after a sale, like Bloomscape.D2C brands are often digital-only, without the offline presence available to bigger retailers. As a result, your customers coul
after buying and might not return, as they may encounter the brand in limited spaces.
To prevent this, it is advisable to establish a post-sale communication strategy. This could include a hand-written note included in the product packaging, follow-up emails, and informa
any recently purchased product/s.
• A brand’s visual identity could make all the difference in retail. By maintaining a consistent and carefully curated aesthetic across your social media handles – from how your produ
photographed, the user-generated content that you reshare on stories, and static assets like cover/display photos – you can make a lasting impression. This will ensure that custom
brand once they are ready to convert

• it’s more important than ever for brands to have a strong and consistent identity, and to align their messaging across platforms. That way, when consumers encounter your brand —
on your website, on social media, or on a sign on the subway — they immediately recognize who you are and what you’re selling.

https://www.altudo.co/resources/blogs/path-to-
customer-intimacy-d2c