System, 1 system 2

Automatic quick and attention to effortful mental activiteis.

no voluntry control

Complex ideas random thoughts in orderly series.

The more you have grip

On anything the more system 1
Will be involved in it.

Multytasking of sys 1 can be odne only. Agar system 2 ki involve ho to u can t do multitaskg

Cristiopher and danielin the book the invisile gorilla 2 teams thy people were asked to focus on
a team bty counting passes aur unhoon nay wahan say gorilla guzrta wa miss kar diya
tha.attention can make you effectively blind.

1 gives suggestion to 2 agar sai ho to wo man laita hai. If 1 in troublt to he will ask for 2.
2 is incharge of self control.
Mullers line illusion. Example . to avoid illusions mistrust your impressions. Visuals can also be
of thoughts which maybe called as cognitive illusions..

Mental activities that require effort or 2 to come in will be having dialated pupils and increased
heart rate..

Agar ap nay koi chez samjhany hai to usay characters auyr personalities ki form amin samjhao
kyu kay mind habbits personalities wali cheezain jaldi baith jaty hain. Because 1 like this shit.

Chapter 2

Hesse found out the pupil dialation.pupil remains large as you focus on a task. It blows out if
you find a sloution or give up. ( fbi tells kay koi fake to nai kar raha).

Bigli par load zaida hota hai to breake roff.2 par load zaida to wo attention imp ko day daita hai.

Law of least effort “if there are several ways to achieve agao, than people will go the the least
demanding one”.

Chapter 3
Sychologist michael ( 6 cent mahlay) introduced the term flow( A state of effortless
concentration so deep that they they loose the sense of time them selves and their problems.
In flow no exercision of self control is involved.
People when cognitively busy make selfish choices. 1 yeans dalta hia jab 2 buzy hota hai.
Controlling thoughts and bhavious is zimidari of 2.

Sychologist roy baumeister said that effort or self control is tiring which means if you have to
force yourself to do something than when the next challanges comes you will be less willing or it
is also known as ego depletion.this point can also be included when you are making a viedo of
prductivity o=r trying hard type shit. Ego depletion is = because of 2 involvement and if done at
regular basis it will reduce.

Mental actvity consumes bodys glucose.

1.10 cost of bat and ball. Bat is 1 $ more than bal wali example.

Shane fredrick . how many murderers occurs in the state of michiga in one year. Detriot os
highly criminal city in michigan. Maksad hai 2 ko challange karna kay bc jago.
Memory is tension of 1

Sychologist keith stanovich call them rational who are more intelectualluy active more alert less
willing to be satisfied with superficial answers and are more skepticl about their intuitions.
Sychologist walter mischeal oreo and bara biscut. Orea anytime bara after 15 mins. Jis nay
control dikhaya less exposed to drugs and more on intelligence score.
Keith book rationality and the reflective mind.(zaida bataya hai logon kay aur 2 kay baray main.)

Chapter 4
Self re enforcing patterns of cognitive , emotional and physical responses are called
associatively coherent.
Primming effect is jab eak lafz ap nay daikha ho ya parha ho to 2ra jo b daikho gay to wo us say
related hy lag raha hoga. Eg eating than SOuP if washing than SOAP. used mainly in digital
marketing. Thoughts and behaviour do also have prime effect.
The priming phenomenon in which the influence of an action by an idea is known as ideometer
effect. Means that ap jaisa socho gay waisa behave karna shuruh kar do gay.
It also works in reverse such as jaisa karo gay waisa sochna b shuruh kar do gay.
Sychologist kathleen vohs explains that our environment or the surrounding culture do play an
importanrt role in shaping our behaviour. Coz 1 adopt outer world very quickly.

Chapter 5
In cognitive ease people basically believe what they hear. Like what they see and trust their
intuitions.
Illusion of remembering is that when you see a name more often and more clearly you will build
a sense of familiaiity with them. Its called quality of pastness.
Illusion of truth is basically jab ap kisi jhoot ko is trhaan present kar kay wo sach jaisa lag raha
ho. Ya mtlb wo itna fluent ho kay wo dimag us ki fluency ko skip kar jao jaisay universal facts
kay sath jab ap joro gay kay chicken has 4 legs to man liya jay ga kyu kay animals have 4 legs
aur chicken egss are sold in 4.
Anything that makes it easier for associative machine to run smoothly wll also have bias belief.
Make your message simpe and memorable so that people can believe it as true..
2 is lazy and dont want effort.
If you will put bad fonts or simple errors or not easy and simple cognitive strain will appear and 2
will be activated and sai jawab a jay ga..
Wall street has small names of company.
Psychologist robert zagonc. Exposure effect. ( akhbar main turkish words at the end word with
most repetition gained the seat of sense of familiarity.
Psychologist sarnoff mednick identified the essence of creativity . conducted rat test which said
kay creativity comes jab ap kay environment main association ho mtlb ap creativge tab hotay ho
jab ap kay ird gird relevent cheeezain hon. Jaisay ktch words similar to each other ap ko eak
naya idea hit kartay hain aur us main mood ka bara role hota hai.

Chapter 6
Brain usually detects abnormality in fraction of a second. SO if you want to fake few things than
you have to present abnormality in a very norm way.
Psychologist albert michotte stated that we see normality ( normal things) as we see colours in
an cause an effect manner.

Chapter 7
In the absence of explicit context our mind system 1 generates a likely context of its own to
jump on the conclusion.
1 doesnt keep a track of the possibilities that it rejects.
Psychologist daniel gilbert author of stumbling upon happiness stated that in order to
understand a statement you must first believe it.
2 tests a strategy by positive test strategy it will basically check all the opposite alternatives
inorder to verify the statement. Eg is sam friendly to wo saray mamlay yaaad karay ga jab sam
friendly nai tha.
Halo effect is basically when you like or dislike about anything or anyone without knowing their
full traits. Eg sam was polite to baad main jab generosity kay baray main poochtay hain to
wahan halo effect say ham usay generous b bana daitay hain.agar kisi ki achy khoobiyaan
pehlay a jain to usay acha samaj laitay hain mind pehlay ko daikh kay perception bana laita hai.
Halo effect is an example of suppressed ambiguity. So sequins matters coz halo prefers pehlay
walay.
De corelate error is jab bakiyoon ko daikh kay baaki b apna opinion badal laitay hain.expalined
by james suroweicki.
WYSIATI( What u see is all there is ) mind main agar ktch nai ata to wo us kay liay at that
moment exist hy nai karta. Aur usay conclusion pay jump karnay ki jaldi hoty hai.aur bas wo wo
jaldi main story bana laita hai takay conclusion bina sawal jawab kay.
1 kay liay consistency of info is imp than completeness.
WYASIATI ki waja say errors jo atay hain wo hain.
Over confidence because the amount of confidence you have in your beliefs matters to make a
story.
Framing effect, the way u are being presented a story.
Base rate negligence.
Chapter 8
Todorov basically explained that how our mind make basic assessments pf any new face just by
having a glimpse of that face for a fraction of a second. Judgemental bias.
Saving birds wali example first the picture showed was like parinday mar rahay hain r us main
reference bataya gaya tha like save 20000 10000 or 5000 birds to is main per unit contribution b
zaida thy. Presentation is important and the reference point is also important.

If u want to make ur content attractive and worth clicky try using metaphors aur the words
rhyming or make it more rhyming in the contextual manner as well.because it doesnot break the
flow of cognitive ease.

Chapter 9
If our mind 1 doest find an answer to a difficult question than it will eventually substitute it with
an easy question to answer. George polya in how to solve it says if its a difficult questio to solve
than there s an easy question to be solved.make statements or augments easier to solve.
If doing a questionnaire or survey try using difficult questions at the end.
Paul slovic stated affect heuristic. Which stated that peoples beliefs depends upon the likes and
dislikes regarding to that content.

Chapter no 10
Law of small number states that if your sample size is small than you are exposed to 50% error
which means that all your findings or the answers will be wrong because the base or the sample
size is too small.
In small numbers the 1 plays a part because of the confidence which means that agar story
resemble kar rahy huey to wo usay accept kar lay ga r overconfidence ki waj say answer galat a
jay ga.
Statistician william feller stated that we see patterns around us with ease where actually none of
them actually exist. Matlab kay hamaray pattern seeking ki waja say hamara answer bias ho
jata hai. Just as babies wali example kay order of 6 babies born in hospital wali example.
There is no such thing as hot hand in basket ball because the exaggerated faith in small sample
is just an example of more general illusion.

Chapter No 11
Anchoring effect:
Is when we rely too much on the pre existing information provided in making any decision. Such
as in a store if a shirt costs 300$ and 2nd cost 100 $ than it will seem like inexpensive.
It is also helpful in adjusting your answers or opinions. And people adjust less when their mental
resources are depleted. Presented by nick epley and tom gilovich.anchoring also has priming
effect like anchoring number 1 us kay gird hero wali picture paint karta hai usay true man laita
hai. Agar zaida paisay anchoring hoon gay to audi zehan main ay gy low pay corolla. German
psychologist thomas mussweiler. Eg auctions at fine art. It can be measured in terms of % .
highest -lowest.
Initial anchor has very powerful effect on negotiation. Anchoring has +ve and -ve uses.