“A STUDY ON BRAND AWARENESS OF PACKAGED DRINKING WATER AT

BISLERI INTERNATIONAL PVT LTD”

Synopsis submitted in partial fulfillment of the requirements for the award of the Degree of

MASTER OF COMMERCE (FINANCE AND ACCOUNTING)

OF

BENGALURU CENTRAL UNIVERSITY

By

S ABHISHAKE
Reg. No: FA181224

Under the guidance of

Dr. VIJAYAKUMAR AB
POST GRADUATE DEPARTMENT OF COMMERCE AND MANAGEMENT

Seshadripuram First Grade College

Post Graduate Department of Commerce and Management
C.A site no.26
Yelahanka New Town 2019-
2020
 TABLE OF CONTENTS

SL. NO PARTICULARS PAGE NO

1 1
INTRODUCTION

2 1-2
REVIEW OF LITERATURE

3 2
NEED OF THE STUDY

4 2-3
SCOPE OF THE STUDY

5 3
OBJECTIVE OF THE STUDY

6 3
METHODOLOGY OF THE STUDY

7 3-4
SOURCES OF DATA

8 4
TOOLS FOR DATA COLLECTION

9 4
PLAN OF ANALYSIS

10 4-5
CHAPTER SCHEME
 1. Introduction:

Internship at Bisleri international pvt ltd. Bangalore was focused on analyzing and
understanding the brand awareness level of the customer regarding the products of the
company the study focus on analyzing requirement of industry and the organization and
understanding current market condition and expectation of the customer to increase the
awareness level of company to increase sales and earn maximum profit.

The internship program is wanted to convey substitutes engaged by a ground participation

through casual to portion moments of information, consider the influences between
substitutes' learnt arrangement and their ground work, the support memberships in making
doing a real research extend which will serve to come full circle their internship encounter.
Internships are individualized and customized to the requirements and interests of every
understudy in the program. As a component of the internship encounter, understudies are
required to play a dynamic part in finding a proper internship for themselves.

Every business entity aim is increase awareness and satisfies the customer at their optimum
as it is essential for long term growth for doing profitable business. Every organization
strives for attaining maximum level of customer awareness. Customer behavior can’t be
predicted. Needs of customer dynamic this is the reason for the emergence of separate area
of study since recent time. The study has been conducted on “BRAND AWARENESS”

2. Review of Literature:

 (Kapferer / 1986):
Recommend that brand awareness could be comprehended from the point of view of
profundity and width. Width mean conclusion at the season of procurement of item by
shopper and profundity expectation to pine for how to force clients to recall or perceive a
brand without challenges.

 Rafi Jai:
Brand awareness is a definitive objective of most business is to expand deals and
salary. In a perfect world, you need to draw in new clients to your items and
support rehash buys. The essential goals to concentrate the brand awareness
of "get it data administrations" among little and medium scale ventures.

 Larry Percy and John R. Rossite, Article first published in: 6 SEP 2000:
A model is depicted that aides promoting procedure, based upon watchful regard
for brand awareness and brand disposition. In this module, a vital refinement is
drawn between acknowledgment brand awareness and review brand awareness.
Brand state of mind technique is viewed as mirroring a communication between a
potential buyer's inclusion with the buy choice and the basic inspiration to buy.

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  Herskovits and Crystal, 2010:
Herskovits and Crystal (2010) express the brand individual is fundamental
in driving the congruity of the general brand message. They include that
brand affiliation," Consumers append human like attributes to brands in
view of their comprehension of brand's esteem and practices. Logo is a
critical piece of the brand as it signs brand character through an adapted
treatment of the organization or brand name. it resembles a mark of a
man. It principle capacity is to remind the brand and ensure that "it stays
at the cutting edge of the group of onlookers' musings".

 Anker (1991):
Clarifies brand awareness conceivable purchaser to identify or recollect a brand. separated
particular item class. Consequently, it is of incredible centrality that a connection amongst
brand and item class. Is appeared as the topic of brand awareness is truly wide, stretching
out between unverifiable feeling when a brand name is distinguished, to a firm conviction
that the item is just a single in its class.

 Gulati and Garino (2000):

Examined as contended that these days’ organizations would like to achieve productivity
all the more quickly, and quicker approach to achieve worldwide brand awareness is
through online channels.

3. Need of the study:

 How well the purchaser can distinguish the brand under different conditions.
 Understanding the potential clients of the organization.
 To investigate the distinctive medium through which the notice achieves
greatest number of individuals in the market.
 The rivalry in the mineral water or bundled drinking water industry.

4. Scope of the study:

 Internships give certifiable experience to those hoping to investigate or pick up

the significant information and aptitudes required to go into a specific vocation
field.
 The preparing, despite the fact that it incorporates genuine operation of the
offices of the business, is like what might be given in a professional school or
scholarly instructive direction. The learners don't uproot consistent
representatives, yet work under their nearby perception.

2
  Internship are moderately here and now in nature with the essential concentrate
on landing some on the position preparing and taking what's found out in the
classroom and applying it to this present reality.

5. Objectives of the Study:

 To survey the brand consciousness of the Bisleri in the Inorganic Water
Division.
 To know inclination level of accused with respect to Bisleri mark.
 To concentrate the brand situating of Bisleri.
 To Study the showcasing methodologies of Bisleri like value, bundling and
advancement exercises.

6. Methodology of the study:

The expression study is gotten intending to recognize. The deliberate a procedure

which recognizes and characterizes subjects, exclusive determined boundaries. It
uses all around drawn plan near fold the data and investigations consequences. It
scatters the discoveries to add to sum up capable information. The attributes of
research are: critical thinking which recognizes variable and tests connections
between them coherent, so techniques can be copied or comprehended by others
experimental, so choices depend on information gathered reduce, the examines
little specimen summed up to a vast populace replicable, the finding in rehashing it.

7. Sources of Data Collection:

The fundamental on behalf of a scientist near characterize calculated organization

which study its led. The capacity of study configuration is to accommodate the
accumulation pertinent proof through least consumption endeavors, time and cash.

The methods for getting data is concluded:

a) Primary information.
b) Secondary information.

Primary data of collecting information: The primary information gathered stood

the direct data which got done Individual meetings with the buyer and through
surveys. This information offered the record Key data creation examination of
common obtaining conduct customers.

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 Secondary data of information collection Secondary Information required
examination stood the data that gathered complete a different broachers and leaflets
on organization have given near amid the Examination.

8. Tools for Data Collection:

The data will be collected through financial reports of the company and analysis by
using tables, charts.

9. Plan of Analysis:

The data collected from the sources of relating to economic value added has been
analyzed and tabulated. The analysis of the data is represented in the form of Tables
Charts and Graphs.

10. Chapter Scheme:

Chapter 1: Introduction

This Chapter serves as an introductory chapter and also gives basic information about the
brand image should increase so that customers can identify from other brands. The primary
objective of the study is to how the customer’s preference the water bottle, what kind of
water they needed like how packaging should be, labeling etc.

Chapter 2: Research Design

This chapter gives the details about what type of research has been conducted,
methodology of the study, objectives and review of literature which was carried out by
previous researchers etc.

Chapter 3: Company Profile

This chapter deals with Company Profile of Bisleri International Pvt ltd and also detailed
information of the Company is included in this chapter

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 Chapter 4: Data Analysis and interpretation

This chapter deals with Analysis and Interpretation of data.

Chapter 5: Findings, conclusions and suggestions

The summary of the findings, suggestions and the conclusions on the observations will be
stated and the recommendations are drawn on it.