Professional Documents
Culture Documents
Dr. J. Heryanto
1
Global
Marketing
Warren J. Keegan Mark C. Green
Pricing Decisions
Chapter 11
– Barter
– Counterpurchase or
parallel trading
– Offset
– Compensation trading or
buyback
– Switch trading
© 2015 by Pearson Education 11-36
Barter
• The least complex and oldest form of
bilateral, non-monetary countertrade
• A direct exchange of goods or services
between two parties