DINESH VINAYAGAMOORTHY
Account Manager - Programmatic
CONTACT
9940312321
dineshvinayagamoorthy@gmail.com
No. 79, Vedhagiri Street, Ponneri,
601204
EDUCATION
B.TEC H (IT)
SAMS college of Engineering and
Technology
2008-20 12
COMPUTER SCIENCE (HSC)
G.B.H .S Higher Secondary School
APR 2008
SSLC (STATE BOARD)
G.B.H. S Higher Secondary School
APR 2006
SK I LL S
• Programmatic Buying: Invest Xandr
(Appnexus), DV360 (beginner),
ADARA (Client own DSP)
• Ad Server: Campaign Manager
360, Sizmek
• Ad Verification Vendor: IAS,
MOAT and Double Verify
• End-to-End Campaign
Management
• Team Handling
SUMMARY
Overall, 9+ years of experience in Programmatic, Campaign
Management and Ad Operations. Executing my knowledge in
advertising for helping brands to meet their KPIs. Proficient in
people management and Customer relationship.
R0LES &RESP0NSIBILITIES
• Managing and ownership of the Programmatic accounts
throughout the process from signed IO.
• Understanding the client’s requirement and strategize
the campaigns in Ad tech platforms.
• Checking campaign pacing regularly to ensure the
budget spend evenly across the duration.
• Monitor and optimize different brands, performance
campaigns to meet and exceed client KPls.
• Analysis of the campaign performance and
troubleshooting their issue and providing suggestions to
improve the campaign performance.
• Had 4 years of experience in managing a team, keep
tracking their workflow and production as well as
maintaining their utilizations consistently.
WORK EXPERI ENCE
AC C OU NT MANAGER - PROG RAMMATIC
Paragon Digital Services Pvt Ltd (Dentsu) , Chennai,
TamiI Nadu, India August 2021 to May 2023
• Ownership of the assigned accounts throughout
end - to-end campaign management process
• Interacting with CSMs and direct clients to have a
healthy discussion about the accounts.
• Creating d o c u m e n t a t i o n to make the process
aligned properly.
 • Train People AD SALES OPERATIONS - SENIOR EXCUTIVE

• Process Documentation SU N TV Network Pvt Ltd, Chennai, TamiInadu, India

May 20 18 to August 2021

KNOWLEDGE • Managed a team of 4 people to assist their

campaigns and acted as POC to the client.
• Managing the programmatic campaigns on
multiple Ad formats Display, Video, CTV • End to end campaign management Pacing check and
and Native. performance analysis

• Having experience on multiple KPls SENIOR AD 0PERATIONS EXECUTIVE

CTR, VCR, IVT, VTR, Viewability and Ad 2 Pro Media Solutions Pvt Ltd (Deloitte), Chennai,
Brand safety Pass rate & Fail rate TamiInadu, India Oct 2017 to May 2018

AWARDS • End to End Campaign Management which includes Review

of Insertion Order, Campaign setup, Creative Trafficking,
Awarded Best Outstanding Employee of monitoring campaign, troubleshooting & reporting
the year on 2014 in Paragon Digital
• Given support to QA team by performing QA to complete
Services the task within TAT whenever the volume is high.

C E RT I F I C A T I O N S DIGITAL ADVERTISING TRAFFICKER

• Display & Video 360 Annalect - Omnicom Media Group India Pvt Ltd, Bangalore,
• Campaign Manager 360 Karnataka, India. August 2016 to Sep 20 17
• Google Analytics Basics • Setup, traffic, and optimize online ad campaigns i n the
DoubleClick Campaign Manager (CM360) based on
H0BBIES the information provided by the client through the CRS.

Traveling • Flood light Tags creation, Floodlight QA and pixels

Playing cricket and Table Tennis implementations under the Advertiser level in CM360

SENIOR AD TRAFFICKER
LANGUAGES
Paragon Digital Services Pvt Ltd, Chennai, TamiInadu, India
Apri1 201 3 to August 2016
Tamil
Native or bilingual proficiency • Coordinated with the Account management team to
English ensure the timely launch of Programmatic campaigns.

Professional Working Proficiency

• Troubleshoot problematic 3rd party tags to ensure
proper functionality on the Ad servers

D E C L A R A T ION

I hereby declare that all the above detail is are true to the best of my knowledge.

Dinesh Vinayagamoorthy