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PERSONAL PROFILE

MUZAMIL AHMED I am a Sr. Programmatic Executive with 6.5+ years of


PROGRAMMATIC - experience helping businesses make their marketing more
SENIOR EXECUTIVE engaged through digital media. Successfully led and managed
cross functional team of 10 members to achieve project
objectives and deliver exceptional results which include
presenting business reviews, queue management, handling
CONTACT ME AT escalations and strategy planning etc.,

#29, Bhuvaneshwari nagar,


2nd cross street, Nerkundram, WORK EXPERIENCE
Chennai – 600107
Programmatic - Senior Executive
muzamil352@gmail.com GroupM | June 2021 - Present

As an IC successfully supporting 15+ accounts in UK Market


(+91) 9677216196
and handling the activation team of 3-5 members
muzamil-ahmed-391343140
Executing end to end campaign management liaising with
internal and external stakeholders
Responsible for monitoring and optimizing for high revenue
clients like Colgate, Richemont, KFC, Total Energies etc.,
SKILLS SUMMARY Managing and optimizing Display, Video, Native and
YouTube advertising on PG, PMP and Open Auction
Pixel & Tag management
Ensuring campaigns are delivering in full and achieving their
KPI goals.
Campaign Management

Campaign Specialist
Strategic Planning
AffinityX | Mar 2021 - May 2021

Sales Analysis Responsible for campaign activation and achieving the


campaign objective and KPI’s
Data Analytics Managing Addressable and Geo-fencing campaigns for US
region
Communication skills Troubleshooting and trafficking creatives like 3rd Party Rich
Media, Flash, Images, Videos and Text and follow the SLA
and strive for zero-defect operations

CERTIFICATIONS
Programmatic - Campaign Manager
Display&Video360(DV360) Paragon Digital services | Aug 2019 - Feb 2021
Certification

Handling Display, Video, Native and Social media campaigns


Double-click campaign Strategic planning, creation, monitoring and optimizing
Manager (DCM)
Certification the digital campaigns to achieve the marketing objective
Executing end to end campaign management liaising with
Amazon DSP Campaigns
Certification internal and external stakeholders
Pixel management and segmentation of audience data
The Trade Desk(TTD) Ensuring marketing efforts are delivering the business
Certification
outcomes through post-campaign analysis and reporting
Microsoft Advertising
Programmatic Certification
Ad Operations Analyst
Google Digital Garage Paragon Digital services | May 2017 - Jul 2019
Certification

Manage receipt, testing and technical adjustments of


MediaOcean Buyside(Radia)
certification
creative prior to campaign launch.
Validating and trafficking the HTML 5 and rich media
Amazon Sponsored Ads banners
Certification
Troubleshooting and resolving the campaign error.
Ensuring timely and successful delivery in full of all
LinkedIn Ads Certification
campaign components
Auditing the technical components in Ad tags like HTTPS
requests, cookies and looping

REWARDS & EDUCATIONAL HISTORY


RECOGNITION
Sri Muthukumaran Institute of Technology
Bachelor of Engineering | Jun 2013 - Apr 2017
Going Above and Beyond
Computer science and engineering with an aggregate of
75%
You’re the Winner

PCKG School
Our Knowledge Bag Higher Secondary | Jun 2010 - May 2013

HSC with an aggregate of 80%


SSLC with an aggregate of 90%

TECHNICAL EXPERTISE

Servers, Tools and DSPs

DV360 Simplifi DSP


DCM Salesforce CRM
The Trade Desk(TTD) JIRA
Xandr Invest DSP Looker Studio
Quantcast DSP Google Tag Manager(GTM)
Amazon DSP Google Web Designer(GWD)

INTERESTS

Professional
Media Planning, Troubleshooting, Exploring new
advertising possibilities, Creative designing

Personal
Playing Tennis, Watching Movies, Travel

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