Ted Talk: Financial Communications

Based on the 5minutes Ted Talk video, the presenter Kenneth Mintz explained about financial
communication where he defined it as public relation division. It primarily reports to corporate
affairs, responsible for stockholder relations as well as relation with the professional investor
community. Financial public relations include which not only brand reputation issues and the
cultivation of a desirable financial atmosphere, but also the other regulatory compliance of
accountable and authorized agencies. He also mentioned that the practitioner can work inhouse at
the corporation as part of the company’s communication team and focusing on the financial
work. There are also agencies where practitioner can work with where other company will
approach these agencies for financial communication help. He gave example as the acquisition
announcement. Next, he highlighted the three key support areas which is investor relations, IPOs
which is Initial Public Offerings and Transactions and financial public relation. The IR is
accountable for the organizing of meetings, shareholder and press conferences, the dissemination
of financial information, the presentation of financial briefings, the documentation and disclosure
of securities reports and/or other applicable commissions.

The presenter also provided a case study, the case of GM vs. David Einhorn. To summarize the
case study, it clearly shows that an effective communication can influence the decision-making
process and definitely will bring good to the organization.