CONSUMER BEHAVIOUR IN VIETNAM

September 2020
Consumer Behaviour in Vietnam
▪ Home life
▪ Eating habits
▪ Working life
▪ Leisure
▪ Health
▪ Ethical and sustainable
▪ Shopping
▪ Technology
CONSUMER BEHAVIOUR IN VIETNAM

Home life: at home activities

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 3

CONSUMER BEHAVIOUR IN VIETNAM

Home life: at home activities by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 4

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 5

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 6

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits: meals and snacking habits (weekday)

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 7

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits: meals and snacking habits (weekend)

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 8

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits: when and where

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 9

CONSUMER BEHAVIOUR IN VIETNAM

Eating habits: when and where by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 10

CONSUMER BEHAVIOUR IN VIETNAM

Working life

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 11

CONSUMER BEHAVIOUR IN VIETNAM

Working life by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 12

CONSUMER BEHAVIOUR IN VIETNAM

Leisure habits

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 13

CONSUMER BEHAVIOUR IN VIETNAM

Leisure habits by gender

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 14

CONSUMER BEHAVIOUR IN VIETNAM

Leisure: vacations

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 15

CONSUMER BEHAVIOUR IN VIETNAM

Leisure: travel companions

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 16

CONSUMER BEHAVIOUR IN VIETNAM

Leisure: travel companions by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 17

CONSUMER BEHAVIOUR IN VIETNAM

Health: exercise habits

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 18

CONSUMER BEHAVIOUR IN VIETNAM

Health: exercise habits by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 19

CONSUMER BEHAVIOUR IN VIETNAM

Health: dietary restrictions

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 20

CONSUMER BEHAVIOUR IN VIETNAM

Health: dietary restrictions by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 21

CONSUMER BEHAVIOUR IN VIETNAM

Ethical life: green behaviours and activism

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 22

CONSUMER BEHAVIOUR IN VIETNAM

Ethical life: green behaviours and activism by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 23

CONSUMER BEHAVIOUR IN VIETNAM

Ethical: involvement in political and social issues

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 24

CONSUMER BEHAVIOUR IN VIETNAM

Ethical: involvement in political and social issues by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 25

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: frequency

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 26

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: frequency by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 27

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: research and compare channels

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 28

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: research and compare channels by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 29

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: research and compare channels by age (cont.)

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 30

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: purchase channels

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 31

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: purchase channels by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 32

CONSUMER BEHAVIOUR IN VIETNAM

Shopping: purchase channels by age (cont.)

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 33

CONSUMER BEHAVIOUR IN VIETNAM

Technology: mobile phone activities

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 34

CONSUMER BEHAVIOUR IN VIETNAM

Technology: mobile phone activities by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 35

CONSUMER BEHAVIOUR IN VIETNAM

Technology: services accessed on a mobile phone

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 36

CONSUMER BEHAVIOUR IN VIETNAM

Technology: services accessed on a mobile phone by age

Source: Euromonitor International Lifestyles Survey 2020

© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 37

FOR FURTHER INSIGHT PLEASE CONTACT
Jennifer Elster
Project Manager
jennifer.elster@euromonitor.com
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© Euromonitor International LIFESTYLES: CONSUMER BEHAVIOUR IN VIETNAM PASSPORT 39